Zoominfo

OCTOBER 31, 2024

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. This is what takes your sales process to the next level,” Frattini says.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

MARCH 12, 2019

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ). Here’s the thing— webinars require a significant amount of prep work.

Webinar Metrics 214

Webinar Metrics Social Media B2B Conference 214

Sales and Marketing Management

SEPTEMBER 30, 2024

In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.

Marketing 296

Marketing Webinar Metrics Sales 296

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Sales Training 390

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” In Sales, It’s What You Know and Who You Know.

Referrals 317

Referrals Hiring Webinar Metrics How To 317

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 14:01 How to keep up with a market that changes every week (hello, agentic AI).

Paid Content 95

Paid Content Top of Funnel Webinar Metrics Marketing 95

No More Cold Calling

FEBRUARY 15, 2018

At most companies, the sales process is a balancing act that doesn’t always work so well. It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. This does, however, explain why prospecting is so challenging for most sales teams.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Sales and Marketing Management

APRIL 13, 2020

Author: Andres Lares, Shapiro Negotiations Institute There is a small truism about connecting with people that anyone in sales can tell you, and they learned it early in their careers. In sales and negotiations, the uncertainty and fear spread by COVID-19 has created unanticipated obstacles and challenges. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Sales and Marketing Management

JANUARY 18, 2021

Author: Seamus Dunne How is your business performing regarding its current sales figures? Communication is the basis of any solid sales platform and a handful of VoIP strategies can help to maximize your current efforts. The Notion of a Unified Approach to Sales. Ablating Administrative Pitfalls.

Webinar Metrics 199

Webinar Metrics B2B Strategy Telecommunications 199

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. In this article, we are going to take a look at how B2B lead generation services can transform your sales strategy.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

JANUARY 8, 2024

Today’s market calls for efficient, strategic growth and data-driven strategies that prioritize the bottom line. Join us for 2024 Go-to-Market Predictions , an exclusive webinar series where industry experts dive into the trends and forces reshaping business. The era of relentless expansion has passed. Save My Seat!

Webinar Metrics 130

Webinar Metrics Lead Rank Lead Scoring Marketing 130

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. First of all, it establishes you as a source of authority in your industry and changes your audience’s perception of your business. Don’t Forget about Email. Build Trust.

B2B 235

B2B Marketing eBook Social Media 235

Sales and Marketing Management

NOVEMBER 18, 2022

Lytle is presenting a free webinar on How to Future-Proof Your Sales & Marketing Strategy for Sales & Marketing Management Connect. The post How to Future-Proof Your Sales & Marketing Strategy appeared first on Sales & Marketing Management.

Webinar Metrics 120

Webinar Metrics Strategy Marketing How To 120

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234