Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Trends Marketing Lead Rank Conference 333

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

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Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SalesFuel

FEBRUARY 13, 2025

While B2B vendors seek efficient ways to engage decision-makers here are some new strategies to deliver an effective vendor pitch. The Advancement of the Proud Vendor Pitch The digital era has reshaped the dynamics of business communication, marketing, and relationship-building. Below are just a few of his observations.

Vendor 59

Vendor Hiring Decision Maker B2C 59

SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. Co-op Marketing At least 49% plan to increase their marketing co-op programs. Around 71% will spend more on social commerce ads this year.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

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Fashion Promotion Discount Vendor 130

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Indeed, adding scents to products can increase sales.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. To put it simply, their risk is your risk.

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Vendor Data B2B Policies 130

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

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Sales Coaching Software Software Coaching 130

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams? super teams that include customer success in the same organization as sales, marketing and operations.

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Trends Ideal Customer Profile InsideView Customer 289

The Pipeline

SEPTEMBER 18, 2018

No need to go to the gutter right away, there is a lot to be said for words in sales before we have to go blue. As long as companies fill their sales people’s heads with more “Product Knowledge” than business skills, the challenge will persist. Vendors overemphasize selection criteria that aren’t important to buyers.

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Vendor Discount Insurance Insurance 255

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

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Account Based Marketing Account Intent Data Data 246

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. What is B2B Data?

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B2B Data Vendor Intent Data 245

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Tenbound lists over 3500 Sales Tech companies in the directory. – Are we struggling with lead generation, prospecting, or closing deals?

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Sales Technology Software Software Vendor 91

DiscoverOrg Sales

AUGUST 7, 2018

But they’re not asking for help from your sales team. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

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Intent Data Intent Data Lead Rank 313

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

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Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

The Pipeline

OCTOBER 26, 2017

There is a lot of discussion around the role of technology in sales, advances in AI (you decide what the A stands for), and its impact on the role of and future of sales people. In any given decade as technology is introduced, the sales tribe is the first to adopt. The post What’s My Future In Sales?

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Lead Scoring Lead Rank Lead Nurturing Margin 276

SalesFuel

DECEMBER 20, 2024

Between 2022 and 2024, surveyed business leaders have given declining scores to their sales and profit performance. One way to improve this situation is to use the best B2B market intelligence. In seeking a solution to this gloomy outlook, businesses should consider adjusting their marketing strategy.

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B2B Top of Funnel Marketing Decision Maker 59

Sales and Marketing Management

SEPTEMBER 22, 2022

A well-defined channel strategy is critical to finding the best ways to get a product to the end customer, most typically through intermediaries in the distribution network and, from there, to a reseller or vendor that makes the final sale.

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Marketing Distribution Vendor Channels 159

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Despite this, many vendors still wait multiple days before responding to leads.

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Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

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B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

JUNE 22, 2020

An original promise of SaaS was that it would take the pain away from internal IT personnel and transfer it instead to the technology vendor, which specializes in the thankless job of establishing the optimal hosting environment and maintaining the software for many clients at once. Managing the technology, however, is just the first hurdle.

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B2B Customer Vendor Enterprise 207

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

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Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Then, everything I thought I knew about sales blew up. . A growing market suddenly became an uncertain one. The hive-like atmosphere of our sales offices was replaced by Zoom calls. . The 5 Biggest Lessons I Learned. .

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Face-to-face Lead Rank Vendor Guidelines 317

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. This is where a tool like marketing automation comes into the picture! What Marketing Automation Achieves. There are a number of ways to define marketing automation: A workflow. A process.

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Marketing Segment Lead Scoring Lead Rank 177

Hubspot Sales

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Getting stuck on YTD sales. Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers.

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Revenue Meeting Top of Funnel Forecasting 95

Tenbound

JANUARY 21, 2025

With the Sales Technology market projected to grow to $104.47 According to our latest report: Sales Engagement Platforms : The landscape is rapidly evolving, with over 2,100 vendors, a 34% increase driven by AI advancements. The post Sales Technology market projected to grow to $104.47

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Sales Technology Microsoft Marketing SalesForce 58

The Pipeline

SEPTEMBER 25, 2017

In most instances or conversation this misuse (or abuse) of the two may not matter or have tangible consequences, but in sales, well, they do. An example would be ROI calculators or marketing contrived scenarios. These are not bad, but are usually product or vendor centric. Some believe they do this but they do not.

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Vendor Buyer Travel Objections 272

The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. Is sales is making the most of their newfound time and resources?”

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Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

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Software Software Account Data 130

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. Deliver tailored insight and strategies.

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Prospecting Case Study Industry Study 105

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack. ” she says. “I

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Government Webinar Metrics System Account 130