This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Executive marketing leaders need to push the debris aside.
I interviewed sales manager, sales person, sales trainer and all around smart guy Jorge Soto. I asked Jorge about how he uses Sales 2.0 Jorge, I know you are a fan of Sales 2.0 Nowadays, I live in Linkedin and I am starting to leverage Twitter for outreach. You are running a sales/biz dev effort now.
Let’s face it; social media is the future of sales. Actually, it’s the right now of sales, too! Are you harnessing its power for your sales initiatives? Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest. Image via Shutterstock.
Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?
Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.
When we look at the sales stories of the recent past, the topics that sales experts continue writing about are Social Selling, Inbound Marketing, LinkedIn, Twitter, CRM and Lead Nurturing. They remain in the news more because the media continues to milk these stories than readers demand to know more. Why, you ask?
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.
The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?
B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.
Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? And considering account-based sales is all about relationships, perhaps a different approach is in order. The foundations to marketing started in the 1920s and developed to a point in the 1950s.
Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.
Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Finding new prospects to buy your products is surely a key factor of the entire sales process. Pay attention and apply!
Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!
With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.
Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. Let’s get into it! The best part?
Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?
But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. It’s a great opportunity for B2B marketers to get creative with their storytelling. What Is IGTV?
But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!
Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. The tempo is fast.
These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.
It’s a framework aimed at getting you access, setting up those oh-so-important initial sales meetings. I first created this framework from stressing out about the lousy results my inside sales team was getting cold calling. Obviously this makes plenty of sense given many sales people are on the move all the time.
Are your sales reps wasting time prospecting? You’re a sales leader accountable for increasing revenue, while at the same time managing your profit margins. If you’re fairly new to your company, your sales reps are a mixed bag of talent. However, a few critical sales challenges still remain. In 2015, 43.6
We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.
And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. This is where a tool like marketing automation comes into the picture! What Marketing Automation Achieves. There are a number of ways to define marketing automation: A workflow. A process.
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg. It’s free!
Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.
When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. DiscoverOrg’s Sales Data Accuracy Put to the Test.
Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician. Mindset rules everything. So you gotta be able to adapt or die.
What makes a marketer successful? The marketing industry lives in a constant state of evolution. Today, we take a close look at the most essential skills modern marketers must possess to keep up with the current marketing landscape. Hard Skills for B2B Marketers. Let’s get into it! Data analysis. Data analysis.
As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).
A strong stock market often makes salespeople lazy. And that could be a problem for sales teams. Last time the stock market was on the rise, companies hired at an unparalleled pace. Updegrave also gives a brief history of stock market milestones—good and bad—and explains what this means for consumers. It goes up and down.
But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.
5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. By Lee Mayfield, Presentek.
You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. INTRODUCTION.
Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.
What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?
But I still manage to leverage technology (very successfully) in my sales process. ??There’s I’m obviously doing something right, considering I regularly appear on lists like the Top 30 Social Selling Influencers in the World and Top 50 Sales and Marketing Influencers. The SSI of Sales Connect attendees was 61.5.
But difficulty and a lack of time are merely surface reasons explaining why sales teams often fail to generate more leads. Lack of a Plan - Sales teams might have a goal of generating leads, but they often don’t follow through on it. The Thrill of the Sale - Closing a sale is often the most rewarding phase for a salesperson.
Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Sales is no longer conducted exclusively by salespeople. What Is Omni-Channel? Omni-Channel Fundamentals.
Here are seven sales questions to help build rapport. It shows buyers that you’re curious and want to know what’s going on beyond your particular sale. Rapport represents the R in the RAIN Selling methodology to lead masterful sales conversation, and it’s an important piece. Otherwise, buyers will see right through it.
Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Using an Email Autoresponder to Improve Sales. Your business is unique.
Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. In other cases, it could be more useful to have a conceptual theme – one that aligns the sales force’s thinking and actions in the year ahead. Sales kickoffs adjourn, but these six secrets ensure they never end.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
101 
Let's personalize your content