Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

DECEMBER 12, 2023

The post Workforce Training for the AI Era appeared first on Sales & Marketing Management. The rapid adoption of AI is quickening the pace necessary to retrain workers across all departments. Whose job is it and how is it best tackled?

Training 218

Training Marketing Report Sales 218

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. A Lack of Training. The Rise of Cross-Functional Teams.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

DECEMBER 18, 2024

Leadership training isnt just about soft skills. The post The 3 Groups Desperate for Leadership Training appeared first on Sales & Marketing Management. Its about developing leaders who deliver results. While organizational priorities vary, most needs fall into three categories.

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Groups Training Marketing Sales 156

Sales and Marketing Management

SEPTEMBER 3, 2021

If you hire and train sales development reps smartly, they move on to leadership roles. The post The Next-Gen Sales Development Team appeared first on Sales & Marketing Management. Here's how to keep your pipeline of star talent filled.

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Hiring Pipeline Sales Training 333

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

AUGUST 4, 2023

Why is so much money spent on sales training that doesn't stick? The post The Sales Training Black Hole appeared first on Sales & Marketing Management. Here's how to avoid doing just that.

Training 156

Training Sales Marketing How To 156

Anthony Cole Training

MARCH 24, 2022

One of the areas where we are spending a significant amount of training time in 2022 is on sales negotiation strategies, value-based selling, as well as sales negotiation techniques.

Negotiation 242

Negotiation Marketing Strategy Training 242

Steven Rosen

APRIL 6, 2020

Sales Leadership Roundtable Discussion. I had 8 senior sales executives join me for an open discussion. What we found was that over the last few weeks, the majority of sales organizations had successfully made the transition in going remote and working from home. Soft skill training. LinkedIn social selling training.

Face-to-face 359

Face-to-face Motivation Groups Training 359

Sales and Marketing Management

APRIL 13, 2020

Author: Andres Lares, Shapiro Negotiations Institute There is a small truism about connecting with people that anyone in sales can tell you, and they learned it early in their careers. In sales and negotiations, the uncertainty and fear spread by COVID-19 has created unanticipated obstacles and challenges. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Sales and Marketing Management

APRIL 29, 2024

The post Where to Begin Sales Training? Ask Those Being Trained appeared first on Sales & Marketing Management. By asking your reps what they want to learn to improve their performance, you engage your entire team and foster a collaborative approach to getting better collectively.

Training 120

Training Sales Marketing Report 120

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

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Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

JANUARY 11, 2023

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results. The post Employees Crave Development appeared first on Sales & Marketing Management.

Benefit 352

Benefit Positioning Training Opportunity 352

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

Revenue 156

Revenue Marketing Pivotal Promotion 156

The Pipeline

AUGUST 27, 2020

Sales Scrum Podcast Episode #18 – Guest Darryl Praill. This week we have a We The North edition of The Scrum, we welcome Darryl Praill, Chief Marketing Officer at VanillaSoft. Darryl will guide us through a tour of the “fundamental pillars” of running Inside Sales and Engagement practices!

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VanillaSoft Inside Sales Analytics Sales Coaching 283

SBI Growth

OCTOBER 7, 2024

Like a championship sports team that needs great athletes , exceptional salespeople are the lifeblood of a high-performing sales organization. But if you have recently recruited new salespeople, you probably have also experienced how brutal it is to try to hire top talent in today's market.

Hiring 177

Hiring Sports Training How To 177

SBI Growth

JUNE 15, 2021

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

Marketing 250

Marketing Strategy Distribution Top of Funnel 250

Sales 2.0

MAY 30, 2023

This is number 7 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Traditional sales models vs. AI-enabled selling. The traditional sales model is robotic. Think about that.

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

Sales and Marketing Management

JANUARY 31, 2021

Author: Brian Trautschold As a new hire, structured training and onboarding programs are expected. Today, it is rare to see a company that doesn’t have a strict training program in place from the moment a new hire walks through the door. That’s where sales coaching comes in. In a week, that average increases to 90 percent.

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Sales Leadership Maximizer 156

Sales and Marketing Management

JULY 7, 2020

With stay-at-home mandates causing what many reference as the “groundhog day” effect, your sales team is the perfect audience for incorporating surprise rewards as part of a sales incentive program to keep remote teams engaged and company morale high. How to start applying this to your sales team. Defining the unexpected reward.

Incentive 394

Incentive Incentives Motivation ACT 394

Sales and Marketing Management

NOVEMBER 4, 2024

Sales training enhances morale by providing the skills, knowledge and confidence salespeople need to perform effectively. Go beyond product training with resellers. The post The Impact of Sales Training on Employee Morale and Retention appeared first on Sales & Marketing Management.

Retention 120

Retention Training Sales Marketing 120

No More Cold Calling

JANUARY 16, 2020

Here are five important steps to make your team referral sales experts. If salespeople were self-motivated, they wouldn’t need sales managers or metrics. That’s why we need sales managers. Actually, what we need is strong sales leadership. Sales managers do what they ask others to do. I’m including myself here.

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Referrals Sales Management Hiring Scale 328

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Sales 2.0

APRIL 23, 2020

If you don’t sell to the enterprise market, it’s very likely your competitors will. When one of your competitors succeeds in getting business in the market that has 60% of the cash to spend in your type of solutions, what will that do for their business and yours? It’s the “80/20, Pareto rule” again. Areas of change.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

The Pipeline

MAY 18, 2020

Sales Scrum Podcast Episode #10 – Guest David Priemer. My guest this week on the Sales Scrum podcast is David Priemer. He is a widely recognized thought leader in sales and sales leadership. As a trained researcher and founder of Cerebral Selling. magazines, and more.

Sales Leadership 269

Sales Leadership Research Sales Examples 269

Sales and Marketing Management

AUGUST 29, 2024

How to implement service protocols and advance employee training to create indispensable customer experiences. The post Implementing Operational Processes and Employee Training appeared first on Sales & Marketing Management.

Training 120

Training Marketing Customer How To 120

The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. Is sales is making the most of their newfound time and resources?”

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. Some are written by marketing experts. I am concerned about the subjects being curated for sales and sales leadership professionals. Absolutely.

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Sales Leadership Hiring How To Account Based Marketing 218

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Sales 2.0

OCTOBER 9, 2020

OK, maybe keep it a secret between us for now, but when you kill your sales quota and everyone starts calling you a Rockstar, you may want to let on (in the right circumstances). No, not those blokes in marketing that never have time to help you, your own team.). Train Your team. Your team does need training.

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Account Scale Social Media Small Business 385

Steven Rosen

JUNE 20, 2021

Sales leaders need to remember that they, too, must regularly upgrade their leadership skills. The most effective ways are networking with a peer group of like-minded sales leaders who face similar challenges and utilizing a sales leadership coach. Realistically most senior sales leaders don’t engage in networking regularly.

Sales Leadership 234

Sales Leadership Face-to-face Networking Travel 234

Anthony Cole Training

APRIL 19, 2024

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

Sales Technology 267

Sales Technology Competition Industry Sales 267