Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business.

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Small Business Small Business Ideal Customer Profile Lead Rank 145

BuzzBoard

JANUARY 6, 2025

Selling to small businesses carries the hallmark of innovation, personalization , and a focus on delivering tangible value in every interaction or touchpoint. These, indeed, are the forces reshaping how small businesses operate and thrive. Heres a closer look at the key aspects shaping this evolution: 1.

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Small Business Small Business Lead Rank Lead Scoring 52

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. If a business promises a high-quality product in its ads, that promise must be fulfilled when customers visit the physical location.

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Video Advertising Advertising Marketing 95

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” Join a Community of Unstoppable Small Businesses.

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Referrals Hiring Webinar Metrics How To 317

BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. To succeed in this space, agencies must be willing to adapt their strategies and offerings to meet the unique needs and challenges of small businesses.

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Outsourcing Services Small Business Small Business Social Media 52

Smooth Sale

APRIL 15, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Embrace These Seven Success Tips for Small Business Growth Running a small business can be both challenging and rewarding. Our guest blog offers seven success tips for small business growth in today’s competitive landscape.

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Small Business Small Business Advertising Advertising 127

The Pipeline

AUGUST 28, 2014

Let’s face it; social media is the future of sales. Actually, it’s the right now of sales, too! Are you harnessing its power for your sales initiatives? I think in general, unless you have a very specific business type, that it’s best to aim for the biggest social networks that people frequent. Image via Shutterstock.

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Social Media Media Twitter Google 317

Tenbound

OCTOBER 21, 2024

If you’re a small business owner looking to expand your reach, using the right digital tools is essential. Kartra and WebinarJam, two powerful platforms, can work together to help you grow your business through streamlined marketing and engaging webinars. The best part?

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Small Business Small Business Webinar Metrics Top of Funnel 59

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. Boost Customer Engagement and Retention Once you’ve made a sale, your work doesn’t stop.

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Small Business Small Business Software Software 122

Understanding the Sales Force

JULY 11, 2022

Even though I have traveled this route more than 5,000 times, it was the first time I noticed the difference in the various business signs along the road. All of the national brands, chains, franchises, and well known businesses had professionally designed and recognizable logos.

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Company Strategy Travel Advertising 340

Hubspot Sales

OCTOBER 22, 2021

No matter the industry, small businesses need to protect their work and assets. While small business insurance can seem like a burden, it’s an important part of doing business. But how much should you be paying for business insurance? Importance of Small Business Insurance.

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Insurance Insurance Small Business Small Business 126

Sales 2.0

OCTOBER 9, 2020

If you’re an AE, I recommend appointing yourself a small business owner. Just like most small business owners you probably feel like you have no time. Just like small business owners there are things you can do to make this situation a lot better. But you have my blessing to become a small business owner.

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Account Social Media Scale Small Business 385

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is.

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Top of Funnel Social Media Google Analytics Scale 301

Marc Wayshak

SEPTEMBER 6, 2023

Are you a small business owner or a company founder who has found yourself in the role of the lead salesperson for your company? It’s a really common place to be because the reality is that sales is the driving force of any business, and we, as business owners, often have to master the process of selling what we do.

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Small Business Small Business Scale Hiring 103

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Lead Capture Software Software Sales Qualified Lead 130

Smooth Sale

APRIL 26, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Choose An Impactful Small Business Name One of the most challenging steps of starting a business is picking an appropriate name. An admirable business name refers to the following: · Does the name indicate the theme of the business?

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Small Business Small Business How To Hiring 109

Sales and Marketing Management

AUGUST 22, 2023

Five ways small business owners can use social media to build interest, trust and credibility, and drive high-quality traffic. The post 5 Social Media Lead Generation Tips Small Business Owners Should Follow appeared first on Sales & Marketing Management.

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Social Media Small Business Small Business Lead Generation 120

Sales 2.0

FEBRUARY 21, 2020

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Even cold techniques turbocharged with boatloads of technology get harder-and-harder every day as everyone gets the technology and the arms race for a better sales stack escalates.

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Prospecting Face-to-face Small Business Small Business 407

Smooth Sale

MARCH 25, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! Truthfully, small business growth brings a collection of unique headaches. Ignorance is unacceptable.

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Small Business Small Business Outsourcing Services Hiring 125

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

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Segment Email Marketing Marketing Buyer Persona 219

Apptivo

JANUARY 23, 2023

Manage contacts to manage business! Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! As a result, in order for any business to grow successfully, strong contact management software must be in place. Contact management: What is it? It’s already Monday!

Small Business 111

Small Business Small Business CRM Software 111

Sales 2.0

APRIL 23, 2020

Some firms sell products designed only for small businesses but many companies have products or services that can work for bigger companies but they have fallen into the habit of selling to smaller companies. If you don’t sell to the enterprise market, it’s very likely your competitors will. This does not apply to all companies.

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Enterprise Enterprise Penetration Gatekeeper 432

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

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Small Business Small Business Tools Social Media 116

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360.

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Channels Marketing Lead Rank Outsourcing Services 220

Anthony Cole Training

SEPTEMBER 8, 2023

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets.

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Territories Advertising Advertising Small Business 265

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

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Top of Funnel Marketing How To Inbound 200

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? And you’re confident in your approach.

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Small Business Small Business Tools Prospecting 105

Sales and Marketing Management

DECEMBER 19, 2019

Author: Samuel Benson You have started a small business, but you need to market your goods, to do this you have to become a better marketer. This includes the way we market our goods. So, we need to bring this change into our marketing concept. Get creative with your marketing campaigns. Be creative.

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Marketing Campaigns Facebook Competition 177

Pipeliner

NOVEMBER 12, 2023

Navigating the Challenges and Opportunities of Small Businesses As the host of this enlightening podcast, I had the pleasure of engaging in a thought-provoking conversation with John Golden, from Sales POP! Online Sales Magazine and Pipeline CRM, and John Nieuwenburg , a professional business coach since 2004.

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Small Business Small Business Resources Video 105

Sales and Marketing Management

MARCH 13, 2019

Author: Rilind Elezaj There are people who have made it their business to use misconceptions and unfounded myths to scare businesses from outsourcing in emerging markets. The truth is that outsourcing in emerging markets is among the smartest business decision any company can make.

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Outsourcing Services Marketing Compensation Small Business 184

Sales and Marketing Management

AUGUST 31, 2017

Author: Hazel Butters Why does your business exist? It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Sadly, when your own salespeople can’t articulate your business vision, it has a direct impact on business success…. Vision is vital.

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Top of Funnel Oracle Scale Small Business 246

BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. Small businesses play a vital role in the economy, and their unique needs and challenges must be taken into consideration. Let’s talk ‘CONVERSATIONS that CONVERT’.

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Small Business Small Business Ideal Customer Profile Conversion 103

Sales and Marketing Management

DECEMBER 8, 2019

For small and medium-sized businesses, the equalizing forces of mobile technology and social media are a double-edged sword. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Here are four ways: 1. Why is this important?

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PeopleSoft Social Media Customer SalesForce 254

Sales 2.0

JULY 17, 2019

If you run a small company, you usually end up being one of your company’s early sales people. I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Along the way I read every sales book I could find and then over time became friendly with many of the authors. Closing is easy. Baylor University.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

Sales and Marketing Management

SEPTEMBER 21, 2020

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business.

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BuzzBoard

DECEMBER 19, 2024

Realities of Modern Local Businesses and SMB-Agency Dynamics Small, local businesses are prime targets for agencies or consultancies to sell digital marketing services. Because a large number of them still often rely heavily on word-of-mouth and traditional marketing methods. Is it about budget?

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Strategy Marketing Social Media Ideal Customer Profile 52