Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Scoring 253

SBI Growth

MARCH 13, 2013

The wrong structure for a sales organization kills performance. The power of the sharpest sales team is dulled by an overly complex organization. As the Sales leader or HR business partner to Sales, you understand the dynamics of sales effectiveness : Success = 50% Talent + 50% Performance Conditions.

Hiring 308

Hiring SAP Compensation Travel 308

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Further, the benefits go beyond sales. Author: Frank V.

SAP 177

SAP Face-to-face Hiring Exercises 177

Canidium

MARCH 13, 2020

This article will focus on the similarities and key differences between SAP Commerce and SAP CPQ. To deliver consistent customer experiences and content across different channels and devices, companies must choose the best solution or combination of solutions.

SAP 88

SAP Channels Analytics CRM 88

Sales and Marketing Management

SEPTEMBER 14, 2020

Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them. Aligning sales and service teams will better position an organization to engage with customers throughout their journey and achieve mutual success for themselves and their clients. .

SAP 207

SAP Compensation Face-to-face Analytics 207

Understanding the Sales Force

JULY 31, 2013

Understanding the Sales Force by Dave Kurlan The Growing Power of Inside Sales appeared on the Harvard Business Review Blog on July 29. The authors listed four scenarios where a move to inside sales could be effective: By market segment, By stage of the buyer engagement process, By geography, and. By product or service.

Inside Sales 218

Inside Sales SAP Sales Talent Lead Rank 218

Sales and Marketing Management

OCTOBER 12, 2017

Do a quick Google search on the topic and you will find list upon list of tricks, hacks and sales “secrets” to closing deals and making millions. But if you become a trusted advisor, seeking to serve your buyer before making a sale, you have the opportunity to build a long-term relationship that will bring you both success for years to come.

Positioning 228

Positioning Buyer SAP Industry 228

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Tips for sales leaders Set clear expectations. Align cold calling with broader sales strategies. Tips for sales reps 1.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. The future of GTM is AI-powered.

System 106

System Scale Outsourcing Services Lead Rank 106

Pointclear

AUGUST 6, 2013

Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Not Enough Leads.

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

SBI Growth

FEBRUARY 24, 2017

SAP CEO Bill McDermott offers this advice to business leaders in a recent Harvard Business Review article: “Give the people a compelling vision and find a way to hit the accelerator harder.” Not an easy task in a company with.

SAP 176

SAP Company Revenue Strategy 176

SBI Growth

OCTOBER 2, 2012

Turnover is a fierce headwind for leaders of Sales and HR. As the strategic HR partner to multiple sales leaders, Steve is responsible for recruiting and retaining top talent. Two years ago Cincom faced a serious talent issue: they could not find and keep the professionals they needed to manage their complex sales cycles.

Hiring 306

Hiring Ideal Customer Profile Face-to-face Oracle 306

Smooth Sale

JULY 14, 2022

Attract the Right Job Or Clientele: Do You Realize the Advantages of SAP for Business Success? NOTE: Gia Kessler provides today’s guest blog, ‘Do You Realize the Advantages of SAP for Business Success?’. The Advantages of SAP for Business Success. It is how SAP can assist companies in adapting to a more remote environment. .

SAP 78

SAP Scale Hiring Lead Rank 78

Steven Rosen

MARCH 2, 2023

5 Ways to Stay Inspired Paul Smith is the Sales Director of a leading technology company. He has been in the industry for the last ten years and has been a star in various sales and marketing roles. Having just gone through a sales force downsizing, Paul has adopted an inspirational leadership style.

Hiring 227

Hiring Face-to-face SAP Energy 227

Pointclear

JULY 10, 2013

Anthony Iannarino ( The Sales Blog ) said, “It allows you to engage in one-to-one and one-to-many conversations. My social media tools are Triberr, Buffer and HootSuite.” ( Michael Brenner, SAP — interesting that neither LinkedIn or Twitter made his list ). Still my favorite!”. Four listed blogs. You own the content.

Social Media 239

Social Media Media Tools InsideView 239

Alice Heiman

OCTOBER 19, 2022

So many founders make it their goal to get out of the sales role as they scale. “I I can hardly wait until we can afford a VP sales to take over” is a common founder refrain. While his role has evolved, getting out of sales entirely is the last thing that Usman Sheikh plans to do. It all starts with redefining the sales mindset.

SAP 127

SAP Hiring Scale Account Based Marketing 127

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Pointclear

MAY 29, 2012

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. Marry the art and science of marketing.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Canidium

MAY 13, 2020

Choosing an SPM solution can be hard given that there are so many options for SPM software on the market. We would like to tell you Why SAP Commissions could be the right fit for your business!

SAP 78

SAP Commission Software Software 78

SBI

FEBRUARY 7, 2019

Revegy’s Account and Opportunity Planning Platforms Now Live on SAP® App Center. Revegy today announced that its Account Planning and Opportunity Planning platforms are now available on the SAP® App Center, the digital marketplace for SAP partner offerings. Mark Kopcha, president and CEO of Revegy.

SAP 13

SAP Account Opportunity Sales Methodology 13

SBI

NOVEMBER 2, 2017

We call it Sales Tech Simplified. This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. It is the primary objective for CEO’s and for Sales and Marketing executives. CEB/Gartner research shows that 53% of customer loyalty is driven by the sales experience.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Pointclear

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Dan Perry of Sales Benchmark Index. with Daniel Perry.

Aprimo 199

Aprimo Aprimo Marketo PointClear 199

Score More Sales

AUGUST 2, 2010

Sales Tips and Strategies to Grow Revenues. The Facebook Event for Marketers You Need to Know About. I’m happy to share information about an upcoming Facebook Marketing event that will be online with many fantastic speakers. 50% Savings on Web’s Biggest Facebook Marketing Event. Sales Ideas & Skills.

Facebook 120

Facebook Lead Scoring Lead Rank Nonprofit 120

Vengreso

DECEMBER 20, 2018

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions.

SAP 95

SAP Ideal Customer Profile Marketing Siebel 95

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Mission accomplished Gerhard!

Twitter 83

Twitter Conference Axonom SAP 83

Pointclear

APRIL 15, 2014

Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. Enterprises marshal the weight of expertise and success to deliver value to the market and themselves. By Christopher Hosford, editor-in-chief, HosfordGroup. This is cool, too, as long as others play along.

SAP 214

SAP Enterprise Enterprise Conference 214

Hubspot Sales

JUNE 12, 2019

And the sales and operations planning (S&OP) process is crucial to any successful business. Let's demystify sales and operations planning (S&OP) and learn more about the S&OP process. There are some key benefits to sales and operations planning (S&OP). Better sales and budget forecasting. Source: APICS.

Infor 144

Infor Oracle SAP Forecasting 144

Partners in Excellence

AUGUST 18, 2014

But what’s this mean for what marketing and sales actually do? Marketing and sales can no longer work separately, but must collaborate in facilitating the customer buying process. Now the differentiator is the customer buying experience—how marketing and sales engages the customer together.

Marketing 108

Marketing SAP Face-to-face Advertising 108

Sales and Marketing Management

JUNE 13, 2018

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180

Company Epicor Scale Top of Funnel 180

Hubspot Sales

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Why Sales Performance Management Matters.

SAP 142

SAP Oracle Compensation Territories 142

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. The next PowerViews will be with Michael Brenner of SAP.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

No More Cold Calling

JUNE 1, 2018

That Ellen DeGeneres quote is my opening line in the recent SAP Podcast on the “ 5 Do’s and Don’t Do’s of Social Selling ,” hosted by Bonnie D. Graham of SAP. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. Do Women in Sales Really Lack Self-Confidence?

Referrals 153

Referrals SAP Cold Calling Social Media 153

Canidium

APRIL 30, 2021

Fort Collins, CO, April 30, 2021 -- Canidium, a sales performance, incentive compensation, and sales operations optimization consultancy, has hired Dean Swift as the Director of Sales & Marketing. Prior to Envirofit, Dean worked at Otterbox as a Business Development Executive and Sales Operations Manager.

Hiring 86

Hiring SAP Marketing Sales Qualified Lead 86

Partners in Excellence

AUGUST 18, 2014

Sometimes that seems a perfect description of the relationship between marketing and sales. Marketing spends it’s time trying to create demand—any kind of demand. They “caught the leads,” it was sales responsibility to “skin them.”. But in this story, sometimes it seems marketing and sales are oblivious to each other.

Marketing 107

Marketing SAP B2B Survey 107

Sales Hacker

AUGUST 20, 2024

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board.

Cost per Acquisition 122

Cost per Acquisition Infor Software Software 122

Sales Hacker

NOVEMBER 14, 2023

years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

Hiring 122

Hiring Scale SAP Top of Funnel 122