Remove Marketing Remove Sales Tools Remove Training
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5 Sales Training Techniques to Better Understand Buyers in Your Market

Sales and Marketing Management

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

Buyer 301
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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. As expected, the Sales Reps complain and resist. The question Reps want answered: how does this training help me make more money? My advice to Sales Reps: stop complaining and do something about it. 4 Attributes of a Quality Training Program.

Training 303
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When will Sales catch up with Marketing?

SBI Growth

When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way.

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When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

Meeting 303
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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. I see social selling as the ability to integrate social technology into the front end of your sales process. Not marketing. I’m all for marketing and sales alignment.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Unexpected rewards aren’t a blanket sales incentive solution. Like many sales tools, if not used in the right way at the right times, unexpected rewards can fail to achieve their goal or even have an adverse effect. Here are some ways you can use unexpected sales incentives wisely: Combine unexpected rewards with training.

Incentive 394
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How to Calculate the ROI of Your Sales Tools

Vengreso

The questions you’d have to answer are: How will you measure the sales tools’ ROI and over what period of time? Why did you choose certain tools over others? There are more than 700 sales technology vendors and every day the list grows.). How will you ensure buy-in & adoption from the sales reps? The result?

ROI 112