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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Smart Deployment of Marketing and Sales Technology in B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software?

Software 130
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Sales Technology Category Research: The Leading Companies

Tenbound

Recently, Nicolas De Kouchkovsky released his Sales Tech Market Map with the following categories. Sales Dialers Five9: A cloud-based contact center platform offering advanced dialing solutions to enhance sales productivity. Each example company is followed by it’s Tenbound Review page for further research.

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Top 4 Sales Technology Trends to Watch in 2023

Allego

Sales technology has come a long way in recent years and has become an integral part of most organizations. During that time, however, sales teams have amassed a large number of tools, and that’s created some problems. 4 Sales Technology Trends for 2023 1. And most companies did that,” Shea said.

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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

BuzzBoard

And the key for enabling seller effectiveness lies in reimagining what a content creation solution for sales teams looks like. Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for!

Tools 104
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Guided Selling Tools Are a B2B Game-Changer

Sales and Marketing Management

With talented salespeople already on board, optimizing performance in the modern business climate means seeking more out of sales technology. It’s a valid route to take, one that’s crucial for improving the firm’s sales performance by […].

B2B 156