Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209

B2C B2B Marketing Social Media 209

Allego

FEBRUARY 7, 2023

Sales technology has come a long way in recent years and has become an integral part of most organizations. During that time, however, sales teams have amassed a large number of tools, and that’s created some problems. 4 Sales Technology Trends for 2023 1. And most companies did that,” Shea said.

Sales Technology 123

Sales Technology Trends Hiring Webinar Metrics 123

Hubspot Sales

APRIL 9, 2020

By ensuring your inside sales reps have the tools they need to operate, your business success and growth will be in reach thanks to improved efficiency, visibility, communication. The good news is there are a plethora of inside sales technologies in existence today. Sales Automation Tools.

Inside Sales 119

Inside Sales Sales Technology Wireless Hubspot 119

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Tenbound lists over 3500 Sales Tech companies in the directory. Determine how much your organization is willing to invest.

Sales Technology 91

Sales Technology Software Software Vendor 91

No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Read the introduction below to learn why sales conversations (and the resulting human connections) are still far more valuable than any sales technology.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. As AI-driven sales technology evolves, it will not only transform the sales function, it will change the lives of salespeople. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

Tenbound

JANUARY 21, 2025

With the Sales Technology market projected to grow to $104.47 According to our latest report: Sales Engagement Platforms : The landscape is rapidly evolving, with over 2,100 vendors, a 34% increase driven by AI advancements. The post Sales Technology market projected to grow to $104.47

Sales Technology 58

Sales Technology Microsoft Marketing SalesForce 58

Pipeliner

AUGUST 29, 2020

Technology is a sales agent’s best friend. Through the ability to manage customer relationships, conduct market research, and explore the analytics of your business, you can create a sales model that brings you optimal results. Market Research. Analyze broader markets. PwC found that 65% of U.S.

Sales Technology 98

Sales Technology Top of Funnel Google Analytics Analytics 98

SBI Growth

APRIL 7, 2021

Imagine the following: As you scroll through social media, you come across an ad. Not just any ad though, an ad for a product so specific to what you are looking for that you wonder how they were able to.

Lead Rank 229

Lead Rank Lead Scoring Social Media Leads 229

Tenbound

DECEMBER 17, 2024

Tenbound is thrilled to announce the winners of the 2024 BEAST Awards, celebrating excellence and innovation in Sales Technology. The awards were unveiled at the Tenbound Sales Tech Conference, where industry leaders gathered to recognize the standout tools and solutions driving the Go-To-Market (GTM) community forward.

Sales Technology 64

Sales Technology Intent Data Conference Sales Qualified Lead 64

SBI

MARCH 6, 2018

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. Marketers need to humanize the B2B decision-making journey.

B2B 139

B2B Top of Funnel Marketing Conference 139

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. In late 2019, 61 percent of salespeople said the job was tougher than it was five years before, even though they had better sales technology and more marketing-generated leads. There is an answer to seller access. What’s old is new again.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Tenbound

JUNE 11, 2023

By Nicolas De Kouchkovsky I’m super excited to kick off the process of updating my sales technology landscape! I’ve got the blueprint mostly figured out, and I’m now hoping to get feedback from the trenches.

Sales Technology 69

Sales Technology Trends Pipeline CRM 69

No More Cold Calling

JULY 19, 2012

The Internet and technology are great, but you are the ultimate sales technology.). Tons of information about potential clients and vendors is available via websites, social media, and through sales intelligence platforms. Learn how to use social media to generate sales: watch “ Social Media for Sales Professionals ”.).

Buyer 267

Buyer Social Media Media Vendor 267

SBI Growth

SEPTEMBER 16, 2012

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. This will assure that the right amount of potential Buyers are brought into the funnel, and subsequently passed along to your Sales Team. Sales and Marketing Teamwork = Success.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Demand Generation Targets 267

No More Cold Calling

JUNE 9, 2019

Consider this: Despite the ever-growing treasure trove of new sales technology, sales is actually harder than it used to be. This multichannel cold calling madness isn’t helping sales, and it certainly isn’t helping business relationships. The Sales Technology Tipping Point. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Google Adwords is a web advertising service that most B2B marketers are already familiar with. Salesforce.

Examples 237

Examples B2B Microsoft Telecommunications 237

Tenbound

OCTOBER 31, 2024

Recently, Nicolas De Kouchkovsky released his Sales Tech Market Map with the following categories. Sales Dialers Five9: A cloud-based contact center platform offering advanced dialing solutions to enhance sales productivity. Each example company is followed by it’s Tenbound Review page for further research.

Sales Technology 52

Sales Technology Sales Qualified Lead Research Lead Rank 52

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Tenbound

NOVEMBER 6, 2023

By David Dulany Sales technology is everywhere. From the SDR to the CRO, all modern sales teams have some (or a lot of) technology support. In the software industry especially, the number of tools per Sales Rep can go from 5 to 10+ tools plugged in, and upwards. How do you buy Sales Tech?

Sales Technology 72

Sales Technology Licensing Tools Google 72

Sales and Marketing Management

JUNE 27, 2022

With talented salespeople already on board, optimizing performance in the modern business climate means seeking more out of sales technology. It’s a valid route to take, one that’s crucial for improving the firm’s sales performance by […].

B2B 156

B2B Tools Sales Technology Sales Goal 156

No More Cold Calling

MARCH 1, 2018

Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? There actually was a time before the internet, before social media, before apps, and before sales technology tools.

Lead Generation 249

Lead Generation Leads Marketing Qualified Lead Data 249

BuzzBoard

NOVEMBER 30, 2023

In the modern digital selling environment, content is inextricably linked to sales success. And the key for enabling seller effectiveness lies in reimagining what a content creation solution for sales teams looks like. Features An Ideal AI-backed Sales & Marketing Tool Must Have 1.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. But even with these advanced solutions, we’re forgetting one key aspect of sales: the human connection. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Sales Hacker

JUNE 21, 2021

Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age : noun — a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with the most innovative sales technologies, and who over-index on data, rather than intuition to inform their business decisions.

Hiring 102

Hiring Marketing Comparison Face-to-face 102

Sales and Marketing Management

APRIL 22, 2019

Revenue Efficiency isn’t an abstract term; it’s a practical (and achievable) goal for every Sales and Marketing leader. Revenue Efficiency encompasses the following: How to evaluate your org structure to support better Sales and Marketing alignment.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

SBI

FEBRUARY 3, 2021

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. There wasn’t much of a market back then but that has changed drastically in the eleven years since. The 2021 salestech market map represents a complete and thorough re-audit. Sales Forecasting & Reporting solutions).

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? It’s important to think about how to optimize your business processes and technology. Let’s start by looking at the current state of the market- it’s not pretty.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

No More Cold Calling

OCTOBER 17, 2013

Experts have been quick to tell us that technology changes everything—that Sales 2.0 Social media, marketing automation, the cloud, and other technological innovations have transformed the way we work , but not how we sell. At the end of the day, sales is still about people buying from people.

Cold Calling 252

Cold Calling Referrals Small Business Small Business 252

Zoominfo

MAY 3, 2021

It is commonly used in account-based marketing. Sales multi-threading draws in multiple users, managers, and executives across several departments. Sales teams in a multi-threaded environment create various opportunities to demonstrate the value of the solution. Gatekeepers have the title of buyer or purchasing manager.

Hiring 264

Hiring How To Inbound Outbound 264

Zoominfo

NOVEMBER 4, 2018

Examine the existing applications within your existing sales technology stack. As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Gather your best reps and involve them in any technology procurement initiatives.

B2B 147

B2B Scale Buyer Persona How To 147

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. You have to be “professional.”.

Intent 118

Intent Marketing Scale ACT 118

No More Cold Calling

JUNE 6, 2019

Consider this: Despite the ever-growing treasure trove of new sales technology, sales is actually harder than it used to be. This multichannel cold calling madness isn’t helping sales, and it certainly isn’t helping business relationships. The Sales Technology Tipping Point. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Partners in Excellence

OCTOBER 24, 2022

I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. This survey displayed an attitude so many of these vendors have about sales/marketing automation. The other tools fair worse.

Vendor 133

Vendor Account Based Marketing Face-to-face Survey 133

No More Cold Calling

APRIL 30, 2020

Seven years later, as we enter a global recession, it’s more important than ever for reps to understand the art of conversation, to know when to use sales technology and when to put away the toys and have grown-up sales conversations. What do businesses typically do when clients stop buying and the sales pipeline dries up?

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279