Remove Marketing Remove Sales Management Remove Sales Qualified Lead
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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

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Stitch the Sales and Marketing Organization Together

SBI Growth

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. This is where Sales Operations has a major role to play.

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

Pointclear

In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick. Deal sizes gradually decreasing as inbound leads increase; 2.

Inbound 257
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It’s You Job To Lead – Sales eXecution 253

The Pipeline

No, I am not speaking to sales managers, directors or VP’s, but directly and specifically to front line sales professionals. It is your job to lead the customer to the right decision for their business based on their objectives. By Tibor Shanto - tibor.shanto@sellbetter.ca.

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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. Well, it’s true.

Marketing 300
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Is BANT a Sales Process or a Man-Made Disaster?

Understanding the Sales Force

Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). Here are three reasons: Some suggest that it’s great as a lead scoring tool. But sure, proceed with four.

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How to Maximize Lead Conversions on High-Value Deals

Hubspot Sales

How to Maximize Conversions for High-Value Deals. Set up a solid sales process. High-end buyers tend to be discerning, cautious, and usually have a lot of questions. While there are many ways to become a thought leader, one of the best methods is to simply become the most valuable resource in your market.