DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Gong.io

OCTOBER 19, 2021

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Sales Enablement is about to become your priority (if it isn’t already). Let’s start by answering this simple question: “What is Sales Enablement?”. So, what is Sales Enablement?

Sales Enablement 164

Sales Enablement Tools Top of Funnel Hiring 164

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Scoring 105

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Allego

DECEMBER 24, 2024

AI for sales enablement. While she was working, AI tools were behind the scenesanalyzing buyer behaviors, recommending the perfect content, and delivering real-time coaching that turned good enough into exceptional. AI isnt just streamlining sales enablementits transforming how teams win. What Is Sales Enablement?

Sales Enablement 62

Sales Enablement Closing Scale Analytics 62

Vengreso

JANUARY 10, 2025

Having a robust sales enablement framework is crucial for driving success and outperforming competitors. With an effective framework, organizations can empower their sales teams to close more deals, increase productivity , and enhance customer engagement. What is Sales Enablement?

Sales Enablement 66

Sales Enablement How To Webinar Metrics Objections 66

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Allego

DECEMBER 18, 2024

The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5.23

Sales Enablement 62

Sales Enablement Hiring Face-to-face Lead Rank 62

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. They stereotype it as a consumer tool used by “fame-hungry” people promoting products that they don’t use themselves.

Influencer 59

Influencer B2B Video Tools 59

Allego

NOVEMBER 14, 2024

Sales teams today can’t afford to waste time on outdated tools. These platforms are fine for formal courses, but they miss the mark for fast-paced, real-world sales needs. This is where a sales enablement platform comes in. But how exactly do these two approaches differ, and what does that mean for sales?

Sales Enablement 62

Sales Enablement Software Software System 62

Allego

DECEMBER 3, 2024

Sales enablement professionals, get ready—2025 is shaping up to be an exciting year for sales enablement conferences. In fact, 73% of CMOs agree that well-executed events remain a critical part of their overall marketing strategy, Forrester reports in its Global State of B2B Events, 2024.

Conference 62

Conference Sales Enablement Biotechnology Hiring 62

Sales and Marketing Management

MAY 14, 2020

Sales organizations can use these tools to create groups for topics and individual sales teams, collaborate on proposals, discuss strategies, celebrate customer wins and more. Managers, themselves, must effectively use all the tools at their disposal (e.g., to drive and track readiness. we just need to adjust.”.

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Sales Enablement Scale Policies Distribution 227

Allego

JANUARY 30, 2025

Sales enablement has undergone a seismic shift in recent years. This is driven largely by the rise of several sales enablement trends, such as AI and the demand for personalized learning. Sales leaders already acknowledge this.

Trends 62

Trends Sales Enablement Webinar Metrics eBook 62

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. In this fast-paced world of sales enablement , staying ahead requires more than just traditional methods.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Mindtickle

DECEMBER 3, 2024

Sales enablement is relatively new in the long history of business. Its origins are often traced back to 1999 when John Aiello and Drew Larsen saw a need to improve the effectiveness and efficiency of sales reps. In the past 25 years, sales enablement trends have evolved significantly.

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Sales Enablement Trends Scale B2B 52

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Allego

OCTOBER 22, 2024

Once met with skepticism, AI in sales enablement is now transforming companies. From streamlining sales training to accelerating business development, its impact is undeniable. In particular, companies are using AI in sales to drive efficiency, increase sales effectiveness, and enhance growth opportunities.

Sales Enablement 62

Sales Enablement Scale Report System 62

Sales and Marketing Management

APRIL 1, 2020

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. A failure to launch. Customized workspaces :?You

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Sales and Marketing Management

MAY 13, 2024

This four-step plan allows sales enablement leaders to transform buyer enablement and empower sellers to leverage and reinforce new content and tools in response to an evolving buying landscape. The post 4 Steps to Drive Seller Adoption of Digital Tools appeared first on Sales & Marketing Management.

Tools 156

Tools Sales Enablement Buyer Marketing 156

Sales and Marketing Management

FEBRUARY 2, 2023

Before chopping budgets and changing strategies, B2B decision-makers should first explore how their existing automation tools can forge new pathways to profitability amidst economic uncertainty. The post Weathering Economic Downturns with Sales Enablement Automation appeared first on Sales & Marketing Management.

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Sales Enablement Decision Maker B2B Tools 156

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Highspot

AUGUST 13, 2024

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Nothing breaks GTM effectiveness more than disconnected tools and data systems.

Sales Enablement 105

Sales Enablement Marketing Coaching Competition 105

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Allego

FEBRUARY 20, 2025

Sales enablement is at a turning point. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. Are you ready to future-proof your sales enablement strategy ? Lets dive in.

Sales Enablement 62

Sales Enablement Trends Buyer Lead Rank 62

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies.

Trends 246

Trends CRM Top of Funnel Marketing 246

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. Further, regulatory pressures, complex buying cycles, and the rise of digital technology have transformed the way sales teams must operate. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Understanding the power of video tools for selling will help you compete better and achieve your marketing goals.

Video 59

Video Tools Advertising Advertising 59

SalesFuel

FEBRUARY 25, 2025

This is where market intelligence tools come into play. They help businesses understand market trends, customer behaviors, and competitor activities, enabling informed decisions that drive success. The hunt for the perfect market intelligence data tools can be overwhelming, but fear not!

Tools 52

Tools Hoovers Marketing Lead Rank 52

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Highspot

FEBRUARY 28, 2025

As a sales enablement leader, you worry your sellers are stretched too thin. Inconsistent coaching and fragmented workflows only make things worse, causing missed opportunities and slower sales cycles. AI for sales enablement helps remove this administrative burden. AI sales coaching makes effective coaching easy.

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Sales Enablement Revenue Hiring Sales Cycle 52

Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. Again, I have to start this post with an apology.

Sales Enablement 159

Sales Enablement Maximizer Fashion Lead Rank 159

SalesFuel

APRIL 1, 2025

A report from the National Association of Colleges and Employers ( NACE ) shows that using hiring assessment tools is a growing trend. Types of Hiring Assessment Tools Being Used If youre planning to hire a new college grad, you want to be sure they can handle the work. Around 64% of employers use assessment tools.

Hiring 59

Hiring Tools Real Estate How To 59

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

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B2B Top of Funnel Marketing Decision Maker 59