Sales and Marketing Management

MARCH 14, 2022

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.

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Sales and Marketing Management

APRIL 14, 2022

In 2022, chief sales officers must invest their budgets wisely to return to growth through more traditional approaches. The post Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022 appeared first on Sales & Marketing Management.

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Sales and Marketing Management

JANUARY 26, 2022

Sales enablement has become a must-have revenue growth lever for companies around the world. The key is to have an enablement plan that’s aligned with your company’s top growth priorities. The post How Do You Know If Your Sales Enablement Is Working? appeared first on Sales & Marketing Management.

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Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

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Sales and Marketing Management

FEBRUARY 2, 2023

Need proof of sales enablement’s vital role in revenue generation? The post Sales Enablement Statistics appeared first on Sales & Marketing Management. Here are some eye-opening statistics culled from various sources.

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Zoominfo

AUGUST 8, 2024

To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program. With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.

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Sales and Marketing Management

MARCH 18, 2024

With this three-step enablement plan, sales enablement leaders have the formula to customize content geared toward today’s digital landscape, build a proactive, nimble enablement function, and measure and clearly convey enablement’s impact to the commercial team.

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Allego

JANUARY 24, 2022

The Product Marketing Alliance’s annual “best go-to tool guide” is live and Allego’s all-in-one sales enablement platform is among the tools receiving PMA’s seal of approval. Today’s sales enablement platforms offer the key capabilities for sales success and long-term growth. Allego Customer Testimonials.

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Sales and Marketing Management

OCTOBER 1, 2017

Author: Jason Liu Sales enablement software has been around for a while now. What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path.

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Sales and Marketing Management

FEBRUARY 2, 2023

The post Weathering Economic Downturns with Sales Enablement Automation appeared first on Sales & Marketing Management. Before chopping budgets and changing strategies, B2B decision-makers should first explore how their existing automation tools can forge new pathways to profitability amidst economic uncertainty.

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Sales and Marketing Management

APRIL 27, 2021

During this interview with Tim Kasida Strategic Partnership Executive at Allego, we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams.

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Sales and Marketing Management

FEBRUARY 2, 2023

If you think of sales enablement with a center of excellence approach, you can position it to have the same authority as a project management organization or other program vital to business. The post How to Create a Sales Enablement Center of Excellence appeared first on Sales & Marketing Management.

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Mindtickle

JUNE 17, 2024

A 2019 report found that a mere 25% of organizations measured sales enablement impact by using leading and lagging indicators. In other words, organizations developed and delivered sales enablement initiatives – but dropped the ball on tracking sales enablement KPIs. What are sales enablement KPIs?

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Hubspot Sales

SEPTEMBER 19, 2024

Fortunately, the prospects we did close became big fans, and they thought of us as the best kept secret on the market. Table of Contents What Is a Sales Enablement Framework? A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. My first task?

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Sales and Marketing Management

JANUARY 18, 2022

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

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The Pipeline

SEPTEMBER 23, 2021

There has been no shortage of new sales related books during COVID, the usual mixed bag, with scale. But one stands out, The Building Blocks of Sales Enablement , by Mike Kunkle. Not only because of the author, Mr. Kunkle and the subject, sales enablement, but because way Mike approaches the subject. Big Messages

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Allego

NOVEMBER 14, 2024

This is where a sales enablement platform comes in. Built specifically for modern sales teams, sales enablement platforms go beyond traditional training. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software. What Is a Sales Enablement Platform?

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Allego

MARCH 9, 2021

Marketers and salespeople have traditionally spoken different languages. Salespeople use the language they learn in the sales arena, persuading prospects and closing deals. Marketers stand outside of that space, often working in a bubble they often struggle to get out of. Problem #2: Sales Resists New Materials.

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Mindtickle

OCTOBER 21, 2024

By now, sales enablement has become a critical department for businesses of all sizes and industries looking to increase productivity and revenue growth. In fact, 84% of organizations invest in sales enablement teams. According to a recent report , 76% of sales reps feel their enablement prepares them to make quota.

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Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training.

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Emissary

SEPTEMBER 20, 2022

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.

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Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? What is Marketing Enablement? I’ve observed an interesting shift in my three-decade marketing journey.

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Allego

OCTOBER 1, 2024

Imagine a sales enablement strategy that not only supports your sales teams but drives measurable business outcomes, increases revenue, and positions your organization as a leader in its field. Each of the panelists emphasized this, sharing how they managed to get leadership on board with their enablement initiatives.

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Allego

OCTOBER 22, 2024

Once met with skepticism, AI in sales enablement is now transforming companies. From streamlining sales training to accelerating business development, its impact is undeniable. In particular, companies are using AI in sales to drive efficiency, increase sales effectiveness, and enhance growth opportunities.

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Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively.

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Mindtickle

SEPTEMBER 17, 2024

By now, the vast majority of organizations are investing in sales enablement. In fact, recent research found that sales enablement and training is the #1 growth tactic among today’s sales leaders. Sales enablement – when it’s done well – prepares sellers to overcome challenges, engage buyers, and close more deals.

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SalesHood

JUNE 11, 2020

The number one goal for any sales enablement team is to empower effective sales. Ideally, this is done on every level in the company - although your first knee-jerk reaction might be to turbocharge the sales team only, and have sales enablement be grouped with sales teams.

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Mindtickle

JANUARY 3, 2024

Generic, one-size-fits-all marketing no longer works. But often, organizations struggle to deliver marketing that resonates with buyers. That’s where marketing enablement comes in. In this post, we’ll explore what marketing enablement is, why it’s important, and how it differs from sales enablement.

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SBI

JANUARY 6, 2022

5 Reasons Sales Enablement is Critical for 2022. Over the past few years, we are witnessing a rapid digitalization of all sales processes. It is best exemplified in sales departments, where until recently many activities were carried out in a traditional way using paper documents and faxes, and, in later years, Excel.

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Gong.io

OCTOBER 19, 2021

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Sales Enablement is about to become your priority (if it isn’t already). Let’s start by answering this simple question: “What is Sales Enablement?”. So, what is Sales Enablement?

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Allego

AUGUST 16, 2022

That being the case, more sales organizations are looking for ways to help them do more with less. And they’re looking to sales enablement automation (SEA) solutions to help them. 3 Must-Have Sales Enablement Capabilities. “The 3 Must-Have Sales Enablement Capabilities.

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Allego

APRIL 30, 2024

In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. With the advent of artificial intelligence (AI), sales enablement has undergone a remarkable transformation, empowering businesses to boost productivity, enhance customer engagement, and drive revenue growth like never before.

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Allego

JUNE 11, 2024

Do you know what separates high-performing sales teams from the rest of the crowd? Sales enablement. In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. What Is Sales Enablement? for those without.

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Allego

MARCH 26, 2024

For years, various vendors talked about sales enablement and helping customer-facing sellers be more effective. Analysts started using the term revenue enablement and have now standardized on that term to describe the enablement space. But is there a difference between sales enablement and revenue enablement?

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Allego

JANUARY 27, 2022

Companies with sales enablement are 10 times more likely to hit revenue goals. According to a recent Allego survey of 330 B2B sales and marketing leaders, companies that have a formal sales enablement program are 10 times more likely to consistently hit their revenue goals. That’s right.

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