Sales and Marketing Management
OCTOBER 21, 2024
By embracing the technology of digital business cards, sales and marketing executives can bridge cultural divides, track engagement, and create lasting impressions – all while reducing their environmental footprint and maximizing the return on their networking efforts.
Sales and Marketing Management
DECEMBER 18, 2023
Misalignment between sales and marketing continues to drag on performance of these crucial functions. The post Marketing and Sales Still Aren’t Aligned appeared first on Sales & Marketing Management. Here's how to get them working together.
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Sales and Marketing Management
NOVEMBER 15, 2023
B2B buyers utilize both marketing- and sales-led channels throughout the buying process. Marketing and sales can work in silos, but ultimately, they do their jobs better by working together. The post How Marketing Leaders Can Align with Sales for Net Positive Results appeared first on Sales & Marketing Management.
Sales and Marketing Management
AUGUST 26, 2022
Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? appeared first on Sales & Marketing Management.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done.
Sales and Marketing Management
SEPTEMBER 30, 2024
In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.
Sales and Marketing Management
OCTOBER 23, 2024
As more companies begin to sell globally, mastering sales in diverse markets requires a focus on key strategies, with a particular emphasis on being selective and strategic when making both career and client choices.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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