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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

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Unlocking Business Potential: Powerful Lead Mining Software Tools

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Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

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Lead Capture Software: Top Tools for Converting Sales Prospects

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Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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5 Signs You’re Not Tracking Marketing ROI Effectively

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As a marketer, your results are directly dependent on strategy and budget. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy.

ROI 219
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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Now, B2B companies must implement digital marketing into their sales funnels. Barriers to measuring ROI. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. Because buyer behaviors are changing.

ROI 166