Understanding the Sales Force

FEBRUARY 14, 2025

the largest group of respondents were individual contributors at 25% followed by frontline sales managers at 19%. That’s 44% of the respondents who typically don’t see things the same way as the C Suite (6%) or Senior Sales Leadership (2%). The next finding explains the previous finding.

Data 220

Data Hiring Compensation Quota 220

Sales 2.0

JANUARY 14, 2025

Sales history Ive been looking at some of the small healthcare accounts that my client serves. After some initial analysis and some conversations with sales management, it has become clear that one type of healthcare account is more likely going to have a shorter sales cycle than the other types of account.

Collateral 195

Collateral Account Territories Segment 195

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Cincom Smart Selling

APRIL 21, 2025

This shift has redefined the role of sales leadership. Its no longer just about hitting quotas; its about designing and executing sales management in a way that is data-driven, technologically integrated, and strategically aligned with the broader business objectives. What is Sales Management?

Sales Management 48

Sales Management Top of Funnel Strategy Scale 48

Sales 2.0

FEBRUARY 1, 2023

This is the first in a series of interviews with sales management subject matter experts, examining the current and future states of AI in sales. This first interview is with Oliver Churchill , the founder and CEO of Acuity Sales Decision Science. I was curious to hear what he thinks.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

The Center for Sales Strategy

MAY 21, 2024

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.

Revenue 127

Revenue Leads Marketing Qualified Lead Top of Funnel 127

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Education Scale 226

Highspot

APRIL 1, 2025

That’s what traditional sales role-playing feels like: forced, vague, and anxiety-inducing. Sales managers know role-play is essential to improve sales performance , yet the old methods make it difficult to coach effectively and drive improvement. How do you balance short-term revenue with long-term relationships?

Training 52

Training Sales Management Hiring Lead Rank 52

Sales Hacker

NOVEMBER 12, 2024

Nealesh Patel is the Chief Revenue Officer at Crunchbase, an AI-powered platform that helps over 80 million dealmakers discover and prioritize the right opportunities using best-in-class company data. The revenue tech stack is messy right now. Neal is also an active board member, advisor, and investor in several high-growth startups.

Oracle 112

Oracle Customer Licensing LinkedIn 112

Vengreso

DECEMBER 20, 2024

Today more than ever sales managers encounter both unique challenges and remarkable opportunities. As technology continues to reshape the sales landscape, to learn how to be a good sales manager, one must adapt to new demands and expectations.

Sales Management 58

Sales Management Forecasting Face-to-face How To 58

Allego

JULY 24, 2023

Leading-edge companies recognize this and are adopting revenue enablement. Revenue enablement encompasses everyone involved in the buying cycle. This includes sellers, marketers, enablement, frontline sales managers, pre-sales, and customer success. The same applies to marketing, product marketing, HR, etc.

Revenue 118

Revenue Guidelines Channels Buyer Persona 118

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Sales Leadership Maximizer 156

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Highspot

FEBRUARY 28, 2025

Inconsistent coaching and fragmented workflows only make things worse, causing missed opportunities and slower sales cycles. Artificial intelligence (AI) is transforming how sales teams operate, with AI-enabled teams seeing 83% higher revenue growth than teams not using AI. But what if you could change all that? The solution?

Sales Enablement 52

Sales Enablement Revenue Hiring Sales Cycle 52

SBI Growth

DECEMBER 31, 2024

Growthits the golden ticket every B2B marketer chases. Is it just about scaling revenue, or is there more to the story? But lets be real, growth is one of those buzzwords that gets thrown around so much, it can lose all meaning. So, what does growth really mean in the B2B landscape?

B2B 156

B2B Scale Marketing Revenue 156

The Pipeline

NOVEMBER 19, 2020

Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Not just with a marketing intern’s or contract writer’s view of things. By Tibor Shanto. Frankly, who cares? No, seriously!

Lead Rank 398

Lead Rank Lead Scoring Margin SME 398

Partners in Excellence

NOVEMBER 14, 2024

Our strategies define our overall goals, our target markets, how we create value with the customers, how we differentiate our offerings, what we are trying to achieve with our customers and for our organization. Sadly, the playbooks of too many sellers and sales leaders focus first on activity. For example we focus on outreach.

Strategy 127

Strategy Hiring Revenue Channels 127

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Revenue teams will get the insights they need for strategic onboarding and coaching opportunities. Fast-Track Sales Enablement. Sales teams. Marketing teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Partners in Excellence

JUNE 20, 2022

Predictable Revenue, a concept popularized by Aaron Ross in the first edition of Predictable Revenue (2011), is important. It’s important to our managers to know whether we are going to make our revenue commitments in the organization. But it seems that revenue is, increasingly, becoming more difficult.

Revenue 133

Revenue Forecasting Face-to-face Resources 133

Zoominfo

FEBRUARY 18, 2025

ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Chorus , ZoomInfos AI-powered conversation intelligence tool, helps sales teams extract valuable insights from call recordings and transcriptions.

Outbound 130

Outbound Software Software Buyer Intent 130

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Most companies will look for customer accounts by similar size, location, industry, revenue, and tech stack.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Sales and Marketing Management

JANUARY 31, 2021

For managers, the ultimate goal for sales coaching is to create an environment where their sales team feels more motivated to learn, grow, and take on greater responsibility. The role of a sales manager is a difficult one and takes a unique type of person. Turnover is notoriously high in sales roles.

Sales Coaching 317

Sales Coaching Top of Funnel Coaching Hiring 317

Allego

JUNE 21, 2023

But there’s also concern because sales, enablement, and marketing teams face serious challenges that impact their ability to attract and win over buyers. This is where modern revenue enablement comes in, he said. Take a look at the following B2B sales stats that presenters shared during the S3 conference.

Revenue 118

Revenue SalesForce Face-to-face Hiring 118

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

DiscoverOrg Sales

DECEMBER 4, 2017

One of the most important aspects of any sales enablement strategy is alignment to the customer journey. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Sales and Marketing Management

JULY 26, 2020

Author: Mat Singer, Senior Director of Sales Operations and Excellence, Upland Software Sales teams are often one of the most expensive resources within a company, yet the average frontline sales manager spends only 9% of his or her time developing direct report sellers. . Leaders, Take Part!

Hiring 234

Hiring Training Lead Rank Health Care 234

Steven Rosen

MARCH 1, 2024

3- Understanding the Ideal Client Profile Identifying and understanding the ideal client profile allows sales reps to focus their efforts on prospects with the highest likelihood of conversion. Coaches can assist reps in developing a clear picture of their ideal client by analyzing past successes and market data.

Pipeline 120

Pipeline Coaching Revenue Sales Qualified Lead 120

Pipeliner

MARCH 12, 2025

In a recent expert interview, John Golden talked with Chris Jennings , a sales leadership expert with more than 25 years of sales and leadership experience. They discussed new sales training methods, the importance of authenticity in sales, and the changing role of sales managers.

Video 105

Video Training Lead Rank Lead Scoring 105

Hubspot Sales

APRIL 12, 2023

Reasons to Be Tracking Sales Activity 3 Steps to Implementing Sales Activity Management Top 10 Sales Tracking Software Reasons to Track Sales Activity Increased Revenue Sales activity management can help your team increase revenue. Reverse-engineer your sales process.

Revenue 122

Revenue Proposal SalesForce Lead Rank 122

Zoominfo

JANUARY 15, 2021

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. What do we need to focus on?

Sales Forecasts 207

Sales Forecasts Forecasting Hiring Pivotal 207

Sales and Marketing Management

MAY 10, 2020

Sales predictability is the key to an organization’s success. Given the economic uncertainty in the market today, forecasting through this change is an incredible challenge. What you learn about leading a remote workforce and handling a remote sales pool now will likely become best practice for your company for the long term.

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. And, at ZoomInfo, we’re no exception. Keep reading. The problem?

Forecasting 272

Forecasting B2B CRM Quota 272

Tenbound

DECEMBER 17, 2024

The awards were unveiled at the Tenbound Sales Tech Conference, where industry leaders gathered to recognize the standout tools and solutions driving the Go-To-Market (GTM) community forward. Each year, leading up to the Tenbound Conference, voters select their favorites across key categories from the Tenbound Sales Tech Market Map.

Sales Technology 64

Sales Technology Intent Data Conference Sales Qualified Lead 64

Zoominfo

SEPTEMBER 2, 2021

The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business. Steven Bryerton, ZoomInfo’s senior vice president for sales, describes some of the changes in this video. According to Chorus research, 57 percent of sales reps don’t forecast their pipeline correctly.

Data 52

Data Scale SalesForce Forecasting 52

Janek Performance Group

APRIL 15, 2025

Imagine a company that consistently misses its revenue targets, struggles with cash flow and fails to capitalize on market opportunities. In many cases, the root cause of these issues can be traced to inaccurate or nonexistent sales forecasting. What Is Sales Forecasting? How Do You Forecast Sales?

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62