No More Cold Calling

FEBRUARY 13, 2025

Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Marketing isnt a strategy. Because big ideas dont drive revenue growthconsistent, meaningful execution does. Digital isnt a sales strategy. Hope isnt a strategy. Employees nod, wait for the next trend, and carry on as usual.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. These tangled, mistaken relationships make it nearly impossible to attribute revenue correctly.

Data 130

Data Revenue Scale Territories 130

Understanding the Sales Force

MAY 10, 2023

Stock Market down. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Can companies add water to grow revenue when the economic conditions are evaporating? All the requirements have been met.

Revenue 352

Revenue Cancellation Forecasting Quota 352

Sales and Marketing Management

MARCH 13, 2023

The post Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth? appeared first on Sales & Marketing Management. Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down.

Revenue 379

Revenue Sales Marketing 379

Zoominfo

FEBRUARY 19, 2025

In any fast-moving industry or rapidly evolving market, its natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance. Data-Driven Insights: Combine first-party and third-party data for comprehensive market analysis. Strategic planning can be a fickle exercise.

Revenue 130

Revenue Strategy Maximizer Ideal Customer Profile 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. 10% increase in ICP access , unlocking new revenue opportunities. We are very happy.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

SBI Growth

FEBRUARY 29, 2024

Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” Charting your organization’s course to GTM improvement begins with assessing your revenue growth model so you can figure out which areas need to be prioritized and align your executive leadership accordingly.

Revenue 316

Revenue Objections Course Tools 316

SBI Growth

DECEMBER 3, 2024

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.

Buying Cycle 156

Buying Cycle Marketing Revenue Industry 156

Sales and Marketing Management

JULY 27, 2022

The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.

Marketing Qualified Lead 347

Marketing Qualified Lead Leads Marketing Revenue 347

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. What is GTM Intelligence? First, we want to define this new approach.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

OCTOBER 7, 2024

The post How to Optimize Your Sales Funnel to Boost Revenue appeared first on Sales & Marketing Management. Sales funnel optimization involves improving each stage of the sales funnel to increase the number of leads that convert into customers.

Top of Funnel 260

Top of Funnel Funnel Revenue How To 260

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Hubspot Sales

MARCH 13, 2025

Why are revenue targets so hard to hit? And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 295

Conversion Marketing Revenue Customer 295

Allego

MAY 8, 2025

Revenue is on the lineand most teams dont even realize it. Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment. The culprit?

Revenue 62

Revenue Opportunity Marketing Sales Qualified Lead 62

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. Too many companies go to market by accident.

Strategy 147

Strategy Scale Marketing CRM 147

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Hubspot Sales

FEBRUARY 26, 2025

As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Resource planning.

Forecasting 85

Forecasting Revenue Hiring Sales Forecasts 85

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

OCTOBER 31, 2024

Jeb Blount , CEO of Sales Gravy and co-author of The AI Edge, says AI is actually giving salespeople more time to forge authentic relationships that can drive sustained revenue growth. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter. Win Faster.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. What if, instead of Product Market Fit (PMF), we look at Problem Market Fit (PrMF)? Who has those problems?

Marketing 94

Marketing Ideal Customer Profile Comparison Strategy 94

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

SBI Growth

MARCH 13, 2025

As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. CEOs are tasked with delivering consistent revenue growth while facing unpredictable demand cycle and increasing costs of operation.

Face-to-face 156

Face-to-face Sales Cycle Revenue Marketing 156

Sales and Marketing Management

APRIL 18, 2022

Customer health dashboards are one of the critical keys to durable revenue growth. The post 6 Steps to Launching Your Customer Health Dashboard appeared first on Sales & Marketing Management. However, creating an effective customer health score and supporting dashboard is not a one-time project.

Customer 394

Customer Revenue Marketing Sales 394

Sales and Marketing Management

JANUARY 26, 2022

Sales enablement has become a must-have revenue growth lever for companies around the world. appeared first on Sales & Marketing Management. The key is to have an enablement plan that’s aligned with your company’s top growth priorities. The post How Do You Know If Your Sales Enablement Is Working?

Sales Enablement 390

Sales Enablement Revenue Sales Marketing 390