Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. How’s that for attracting new clients in a highly competitive market? Referred customers have a 37 percent higher retention rate and are four times more likely to refer more customers (Source: Invesp ).

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Company 111

Company Scale Retention Margin 111

Sales and Marketing Management

DECEMBER 13, 2021

Companies with low turnover rates are led by executives who understand that money alone is no longer an effective recruitment and retention tool. The post Cracking the Sales Compensation Code appeared first on Sales & Marketing Management.

Compensation 317

Compensation Retention Sales Tools 317

SBI Growth

NOVEMBER 8, 2020

With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set.

Marketing 292

Marketing Strategy Positioning Tools 292

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 115

Software Software CRM Oracle 115

Vengreso

JANUARY 7, 2025

This article explores the cutting-edge tools and methodologies that will define the future of video sales mastery, with a spotlight on Vengreso’s FlyMSG Sales Pro Plan for teams , the top choice for salespeople seeking to elevate their video sales performance.

Video 75

Video Tools Top of Funnel Analytics 75

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. They help improve customer experiences and boost customer retention with ever-progressing data analytics features.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. Customer Retention: Loyalty is the lifeblood of the cruise industry. Meanwhile, competitors are leveraging CRM tools to gain a competitive edge.

CRM 103

CRM Loyalty Segment Retention 103

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Janek Performance Group

DECEMBER 24, 2024

From this, team members know what is expected, and they will buy-in to the organizations long-term goals, which can boost morale and significantly affect retention. However, studies show a significant increase in retention when learning is collaborative and, dare we say, enjoyable. What do you want reps to take away from the training?

Training 118

Training Hiring How To Retention 118

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. Customer Lifetime Value Formula.

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Cincom Smart Selling

MARCH 9, 2025

CPQ Tools: The Smart Alternative to Traditional Quoting If traditional quoting methods are a roadblock, Configure, Price, Quote (CPQ) software is the fast lane. By replacing outdated quoting methods with CPQ tools , businesses gain speed, accuracy, and efficiencygiving sales teams the edge they need to close more deals.

Tools 48

Tools Scale Comparison Discount 48

Partners in Excellence

NOVEMBER 6, 2024

The present endless models on selling activities, outlining monthly and quarterly goals for demand/lead gen, outreach, meetings, top of pipeline, pipeline, renewal/retention, comp models and so forth. And RevOps has the tools and analytics to run all these models to give us the answers needed to achieve our goals.

Lead Gen 127

Lead Gen Lead Rank Top of Funnel Analytics 127

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Internal training and upskilling offer the promise of cost and efficiency savings in recruitment and retention.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Building a community helps with customer retention and acquiring new customers through warm referrals. This creates relatable narratives that resonate with your audience.

Scale 96

Scale Video Lead Rank Lead Scoring 96

Understanding the Sales Force

OCTOBER 6, 2024

Quick Question : Imagine increasing your customer retention by 95%. Example 4 – Cold LinkedIn Message : Hi Dave, My name is [withheld by me], I am with a pay-per-performance marketing company. Your perspectives on [specific issue or industry trend] are truly engaging and resonate well with many in our field. Stay tuned!

LinkedIn 329

LinkedIn Channels Hiring B2C 329

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Pipeliner

FEBRUARY 28, 2025

This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs. For instance, the new generation of AI tools like ChatGPT can threaten knowledge-based products or courses.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Smooth Sale

DECEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Know If an App Will Help Your Business In todays digital age, businesses constantly seek tools and technologies to streamline operations, engage customers, and boost revenue. Among these tools, mobile and web applications have emerged as powerful assets.

How To 97

How To Hiring ROI Networking 97

Hubspot Sales

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. The best way to foster this transparency is to create a culture where open communication is the norm, whether its about challenges, expectations, or the realities of the market.

Data 111

Data Hubspot Negotiation B2B 111

Partners in Excellence

MARCH 5, 2025

When we get a PO, we focus on our retention, expansion goals. How can we leverage technology, tools, and AI to do the work? What do we need from marketing, what numbers do we need them to produce? What’s happening in the industry/market places? We look at the volume of these activities require to meet our goals.

Customer 100

Customer Analysis Retention Social Media 100

MarketJoy

OCTOBER 30, 2024

In today’s competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. Creating a Unified Revenue Engine The solution?

Sales Qualified Lead 52

Sales Qualified Lead Lead Rank Closing Marketing Qualified Lead 52

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

Customer Service 109

Customer Service Tools Customer Hiring 109

Allego

MARCH 20, 2025

Without structured reinforcement and practice, certification can feel like a high-stakes test rather than a practical tool for skill mastery. These tools make certification more engaging, scalable, and results-driven. Automated assessments measure knowledge retention and ensure reps meet certification standards.

Retention 62

Retention Analytics Video eBook 62

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Mindtickle

FEBRUARY 7, 2025

Finding sales coaching tools that align with your needs and goals is important. In this post, well examine 9 of the top sales coaching software tools today. Best sales coaching platforms on the market Without further ado, heres a list of the 10 best sales coaching software solutions on the market today.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Partners in Excellence

JANUARY 23, 2025

Win rates plummet, % making quota plummet, retention rates declining, sales cycles lengthening, deal size decreasing. ” And we are using these tools to…… ramp up the numbers even more. Are we providing the tools, training, programs, processes they need to help them perform at the highest levels?

Segment 122

Segment Maximizer Margin Up-Sell 122