6 Marketing Strategies for B2B Customer Retention
Sales and Marketing Management
DECEMBER 17, 2018
Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Is preventing defection even possible?
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