Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? This positions you as a valuable resource and builds goodwill.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Zoominfo

JANUARY 24, 2025

But selecting the right sales analytics tool for your GTM team takes time and resources. Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Optimize Resources: Pinpoint high-value opportunities to allocate your time and budget wisely.

Analytics 246

Analytics Software Software Tools 246

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

Top of Funnel 66

Top of Funnel Funnel Video Strategy 66

Sales and Marketing Management

OCTOBER 11, 2023

Budgeting time and resources into CX optimization is like adding more business insurance to your portfolio – connecting, guiding and educating customers from beginning to end. The post How Customer Experience (CX) Optimization Increases Sales appeared first on Sales & Marketing Management.

Insurance 347

Insurance Insurance Customer Education 347

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Audits also help streamline resources.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Allego

JANUARY 9, 2025

A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Traditional classroom training sessions are no longer enough to prepare reps for the fast-paced, complex demands of todays markets. A well-designed program doesnt just teach.

Hiring 62

Hiring Marketing Exercises Scale 62

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. By solving this data puzzle on the back end, we give your go-to-market teams the clarity they need on the front end.

Data 130

Data Revenue Scale Territories 130

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

No More Cold Calling

APRIL 16, 2020

He says, “Trust is a belief we hold about a person or resource. Whatever I have to say about Coronavirus, the plunging stock market or the long-term economic implications is just that, my opinion. Joe Galvin, chief research officer at Vistage, clarifies the meaning of trust in his article, “ Trust in the Time of COVID-19.”

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. They allocate an average of 10% of revenue to marketing activities.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78

Sales 2.0

APRIL 23, 2020

Enterprise companies have cash reserves and can weather this storm by reallocating resources. If you don’t sell to the enterprise market, it’s very likely your competitors will. It’s very likely under those circumstances that they will overtake you in their delivery capabilities and their market penetration. Areas of change.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Force Management

JANUARY 23, 2025

The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. The sales kickoff is often one of the biggest investments of the year. That also means our focus is largely on planning and executing the event - but what happens after the SKO?

Revenue 122

Revenue Resources Positioning Training 122

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 156

Film Marketing Customer How To 156

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 114

Channels Scale Strategy Distribution 114

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. Email marketing is one of the best ways to do this, as it enables you to engage your current customers.

Marketing 78

Marketing How To Social Media Advertising 78

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SalesFuel

JANUARY 31, 2025

Here are the anticipated levels of market share that specific formats will hold by the end of year: Digital video (with CTV/OTT) 23.2% On the other hand, only around 20% of marketers will increase their brand advertising. The resource will show the media formats that consumers use, along with their purchase intent.

Media 59

Media Marketing Advertising Advertising 59

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130