Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. What is GTM Intelligence? First, we want to define this new approach.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Sales and Marketing Management

NOVEMBER 21, 2023

Gartner Director Analyst Adnan Zijadic discusses his report “How GenAI Will Revolutionize Sales Force Automation Platforms.” The post How Generative AI Will Transform B2B Sales appeared first on Sales & Marketing Management.

B2B 376

B2B Report Sales Marketing 376

Nutshell

NOVEMBER 20, 2024

Your role as a sales manager or director comes with multiple responsibilities, from developing and overseeing sales strategies to coaching and managing sales reps. Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. Table of Contents What is a sales report?

Report 62

Report Examples How To Sales Forecasts 62

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Sales and Marketing Management

AUGUST 18, 2022

The Influence Styles Inventory measures a person’s self-reported influence style preference. The post Secrets of Influence: The Extra Edge for Sales appeared first on Sales & Marketing Management. There's a lot of talk about influencers these days. It's a prism through which to understand others’ influence styles.

Influencer 334

Influencer Report Sales Marketing 334

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

Survey 130

Survey Forecasting Lead Rank Lead Scoring 130

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Users overall report a 60% boost in productivity thanks to Copilot. On average, Copilot users save 10 hours each week by automating routine tasks.

Scale 130

Scale Buyer Intent Intent Data Intent 130

Understanding the Sales Force

NOVEMBER 22, 2021

I'm happy to report that thanks to big-time help from PENTA Marketing CEO Deborah Penta , our new space is bright, cheery, modern, energetic, open and functional! You would have to return to the 1980's to see those things and when it comes to their operations, some sales organizations are still in the 1980's.

Groups 352

Groups Objections Report Examples 352

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Indeed, adding scents to products can increase sales.

Marketing 88

Marketing Influencer Loyalty Remedy 88

SalesFuel

APRIL 30, 2025

When hiring a new sales rep, it takes 381 days more than a year for them to reach the performance level of a tenured rep, according to SalesFuels Voice of the Sales Manager survey. The report outlines how to assess for alignment on traits like empathy and problem-solving that support a healthy team culture.

Report 59

Report Hiring Survey Lead Rank 59

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Stronger Account-Based Marketing : Gain better visibility into account engagement.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Sales Hacker

OCTOBER 29, 2024

David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. Discussed in this Episode: The power of AI simulations in providing experiential learning for sales reps. Designing products backwards from the go-to-market motion.

Scale 115

Scale Top of Funnel Funnel Report 115

No More Cold Calling

JANUARY 13, 2022

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. Astrologers, business analysts, and sales “experts” all tend to focus on hopeful outcomes that aren’t always grounded in reality. Hopeful outcomes sound like this: Sales and marketing will learn to play nice.

Trends 356

Trends Margin Cold Calling Inbound 356

Allego

MAY 8, 2025

Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment. What Is Marketing and Sales Alignment? Get the report.

Revenue 62

Revenue Opportunity Marketing Sales Qualified Lead 62

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Slowing Growth Rates Sales Business leaders have sounded the alarm. Sales growth is declining and has been for the past two years.

Survey 59

Survey B2C Marketing Social Media 59

Sales and Marketing Management

MAY 24, 2022

As B2B customers keep raising their expectations for custom-tailored interactions with brands and vendors, it’s time for sales teams to develop experiential customer acquisition programs that increase engagement and conversion.

Strategy 388

Strategy Vendor B2B Conversion 388

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.

Report 52

Report Sales Enablement Scale Coaching 52

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.

Report 52

Report Sales Enablement Scale Coaching 52

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Here’s how KD runs them: Metrics : Reps report on their key metrics (e.g.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Sales and Marketing Management

NOVEMBER 4, 2024

Gartner Senior Director Analyst Shayne Jackson explains why a company’s sales culture is directly tied to performance, and shares tips on how to assess your sales culture and make any necessary changes. The post Change Sales Culture to Boost Sales Performance and Retention appeared first on Sales & Marketing Management.

Retention 289

Retention Sales Marketing How To 289

Sales and Marketing Management

MAY 12, 2025

The post Why Non-Cash Rewards Hit Harder and Smarter appeared first on Sales & Marketing Management. Non-cash recognition tells a unique story for every recipient. They fuel performance not just in the moment, but long after.

Marketing 156

Marketing Report Sales 156

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Sales 2.0

DECEMBER 17, 2024

I am continuing to report on findings from my new sales project. The project has already thrown up a few reminders I see time-and-time-again in the sales world. I am taking over a sales territory from a salesperson that has recently left the clients company. Reminder 2: Sales are driven by the customers.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195