Mastering ABM: How 3 Marketing Teams Built Effective Strategies
Zoominfo
NOVEMBER 14, 2023
The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.
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