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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

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Change – Too much of a good thing?

The Pipeline

For example, many want me to layer on or retrofit my curriculum on something they trained three years ago. Your front-line managers are crucial to retrain managers whenever you introduce new training. Some will come from training, but most from how it is applied in the field, which again puts managers front and centre.

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. Similarly, in many businesses, customer-facing employees can’t relate to their customers. That asset is the customer. . .

Company 423
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Sales Leaders Share How They Keep Their Salespeople Focused

Steven Rosen

We are ensuring our sales team learn and are well-trained so they can emerge very successful. Training – We come together and build on what will happen over the next couple of weeks/months. Daily training with the team has increased their productivity as we focused on them and have put their needs first while they are at home.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Make a Remote Sale

Sales and Marketing Management

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Even more oddly, it is a crisis with no clear time horizon to help establish expectations. .

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Just think of all that valuable content your audience could reference – and you could market – year-round. This will result in better customer relations and an increased ROI.

Video 316
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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.