Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Because business today operates at a speed and scale most tools and teams arent built to comprehend.

Data 130

Data Revenue Scale Territories 130

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Understanding the power of video tools for selling will help you compete better and achieve your marketing goals.

Video 59

Video Tools Advertising Advertising 59

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

The Pipeline

AUGUST 5, 2021

One proven way is to use analogies from different yet relatable practices. No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. All measurable, all quantifiable and can be improved with skills and the right tools. Productivity. Customer Value Management.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Hubspot Sales

SEPTEMBER 4, 2024

That's an overwhelming amount, especially considering you need just one CRM tool. Image Source Spreadsheet CRMs Lack Crucial Advanced Functionalities You can build a sophisticated spreadsheet CRM if you’re good with Google Sheets and automation tools like Zapier. For instance, HubSpot CRM lets you set object-specific permissions (e.g.,

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Cincom Smart Selling

APRIL 11, 2025

With quoting tools available in the market, organizations can generate sales quotes in minutes with higher accuracy and shorter turnaround time. Adopting a quote tool can help sales teams to focus on higher value tasks that can have a direct impact on enhancing customer experience.

Tools 48

Tools How To Lead Rank Hubspot 48

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. The State of Organic Social Over half of surveyed marketers remain committed to organic social media.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Pipeliner

FEBRUARY 28, 2025

This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs. For instance, the new generation of AI tools like ChatGPT can threaten knowledge-based products or courses.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.

Quota 296

Quota Channels Decision Maker Cold Calling 296

Pipeliner

FEBRUARY 16, 2025

The Role of AI in Sales Leadership Enhancing Efficiency AI tools can significantly enhance sales efficiency by automating routine tasks, allowing sales leaders to focus on more strategic activities such as coaching and change management. AI should be seen as a tool to augment human capabilities, not replace them.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

SalesFuel

MAY 23, 2025

Marketers are questioning whether they need to explore different formats. Social Media and the Issue of Customer Connections One key area of marketer concern has been social media advertising. Some marketers believe paid social isnt scaling. Around 75% of marketers have noticed diminishing returns.

Top of Funnel 52

Top of Funnel Campaigns Marketing Customer 52

Adaptive Business Services

FEBRUARY 26, 2025

In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. While Nimble has always synced email with my Google Workspace accounts, their introduction of the ability to send group, one-off, messages was a huge step towards email marketing. I am not a marketer or an email marketer.

Email Marketing 62

Email Marketing Marketing Hiring Segment 62

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Cincom Smart Selling

APRIL 10, 2025

Introduction In todays hypercompetitive market, having a fantastic product is no longer enough to guarantee sales success. This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. What is Sales Enablement?

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

Sales and Marketing Management

MAY 8, 2019

After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Live, online footage of your event provides extensive reach, and a streaming video service can give you the tools necessary to maximize views. But it never hurts to go all in and capture everything.

Video 316

Video Strategy Maximizer ROI 316

Mindtickle

FEBRUARY 7, 2025

Finding sales coaching tools that align with your needs and goals is important. In this post, well examine 9 of the top sales coaching software tools today. Best sales coaching platforms on the market Without further ado, heres a list of the 10 best sales coaching software solutions on the market today.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Partners in Excellence

JANUARY 30, 2025

And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology. But no problem, we weren’t constrained by cost, hire more people, buy more tools, outsource demand/lead gen… We just ran the mathematical equations. It was natural to look at tools and technologies.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. Rev Ops and GTM are almost used interchangeably,” Whittaker says.

Hiring 130

Hiring Scale Webinar Metrics Lead Rank 130

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

Customer Service 109

Customer Service Tools Customer Hiring 109

Janek Performance Group

DECEMBER 24, 2024

This can include examples in the training curricula that relate to an organizations specific business or industry and incorporate their unique language. Though customized training comes at a price, cost must be seen in relation to value, what customers receive. Of course, a buyers most common objection is price.

Training 118

Training Hiring How To Retention 118

The Pipeline

JUNE 17, 2021

It relates directly to how goals, targets and quotas are set and hit. Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Hear me out. Bring it all together.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Scoring 352

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

SEPTEMBER 6, 2023

Whether they’re talking about artificial intelligence, new marketing tools, or hiring initiatives, ZoomInfo Intent alerts can surface the companies showing the most interest — so you know who you should reach out to next. With ZoomInfo Scoops , you can track any funding news or announcements related to these companies.

Lead Scoring 244

Lead Scoring Lead Rank Scale Hiring 244

Smooth Sale

DECEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Know If an App Will Help Your Business In todays digital age, businesses constantly seek tools and technologies to streamline operations, engage customers, and boost revenue. Among these tools, mobile and web applications have emerged as powerful assets.

How To 97

How To Hiring ROI Networking 97

Hubspot Sales

AUGUST 20, 2024

While these two concepts are related and both uncomfortable situations to be in, they refer to different situations. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Provide a comparison tool. Here is the tiered structure for Marketing Hub.

Examples 111

Examples Conversion Customer Licensing 111