Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads.

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Nutshell

JANUARY 2, 2025

Finding the best software for architects is one way to ensure that your designs have the impact you desire and that your projects run smoothly. This guide sets the great architecture software apart from the good and provides you with the information you need to ensure you have the tools you need to succeed.

Software 62

Software Software Lead Rank Microsoft 62

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 237110 Water & Sewer Line & Related Structures Construction. 3231 Printing & Related Support Activities.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty.

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Logistically, test your audio, microphone, and software in advance of the meeting. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). Instead, rank for keywords related to the solutions you provide. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Try to think as a consumer would.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Mindtickle

FEBRUARY 7, 2025

of sales managers feel coaching positively impacts team performance 0 % Investing in sales coaching software can help you improve the effectiveness of your coaching initiatives. But not all sales coaching software is the same. In this post, well examine 9 of the top sales coaching software tools today. Lets take a look at a few.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Hubspot Sales

AUGUST 20, 2024

While these two concepts are related and both uncomfortable situations to be in, they refer to different situations. How to Avoid Choice Paralysis Whether you’re buying enterprise software or deciding which car to buy, complex choices aren’t going anywhere. Here is the tiered structure for Marketing Hub.

Examples 111

Examples Conversion Customer Licensing 111

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Scoring Lead Rank 246

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Sales by lead source.

Software 111

Software Software Top of Funnel Lead Rank 111

The Pipeline

JUNE 17, 2021

It relates directly to how goals, targets and quotas are set and hit. Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Hear me out. Google perfect team formula.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Smooth Sale

JUNE 5, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

Software 103

Software Software Company Hiring 103

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. UnitedHealth Group. UnitedHealth Group.

Company 156

Company Prospecting Oracle Transportation 156

Smooth Sale

DECEMBER 11, 2024

Your chosen app should integrate seamlessly with your existing systems, such as accounting software, CRMs, or communication platforms. This is where partnering with a software development agency can make a difference. Assess Integration Capabilities Your business likely uses other tools or platforms. Author One Stop, Inc.

How To 97

How To Hiring ROI Networking 97

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Retention 219

Retention Customer Loyalty B2C 219

Smooth Sale

MAY 27, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Custom Software Benefits Your User Experience and Growth Your online identity is as vital as, say, your physical identity. Our collaborative blog offers insights into how custom software can benefit your user experience and growth. Take Your Leap Today!

Software 97

Software Software Benefit Customer 97

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Hiring 121

Hiring Lead Rank Engineering Marketing 121

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. At ZoomInfo, data is our passion. So, let’s start there. What is Intent Data?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product. market share in the CRM industry, according to prior analysis from Gartner.

Analysis 246

Analysis CRM Remedy SalesForce 246

The Pipeline

JULY 16, 2019

That is how our clients get paid; by helping their clients deal with their market realities. Ask a group of sellers what they sell, and the majority will respond in something related to their deliverable. All but one said, “I sell software” when pushed, “the provides BI to drive efficiencies in inventory management.”

Prospecting 284

Prospecting Trade Show Objections Buyer 284

Zoominfo

AUGUST 18, 2020

Whether you realize it or not, sales productivity is directly related to the quality of your data. Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. Basically, there’s very little a good sales intelligence software can’t do. Poor Data Quality.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales Hacker

AUGUST 13, 2024

Gil Miner’s 20+ years of marketing experience span prominent names like American Express, Digitas, and Weber Shandwick. The importance of post-sale marketing and customer lifecycle management. Applying B2C marketing strategies to enhance B2B customer engagement and retention.

Marketing 120

Marketing Scale Outbound B2C 120

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Related infographic: Ultimate Guide for Sales Outreach in 2020! Related blog: How to Manage Expectations Around Marketing Vanity Metrics.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. What kind of marketers would we be if we didn’t include ZoomInfo on this list? In fact, we’ve spoken at length about Reddit’s value as a market research tool.

Research 233

Research B2B Tools Company 233