Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Can you relate? Have the right team in place.

Strategy 408

Strategy Scale Objections Maximizer 408

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78

Sales and Marketing Management

MAY 9, 2024

Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. The post Cultivating Sales Success: How Serving Transforms Connections Into Harvests appeared first on Sales & Marketing Management.

Harvest 291

Harvest Relationals Sales Marketing 291

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. Email marketing is one of the best ways to do this, as it enables you to engage your current customers.

Marketing 78

Marketing How To Social Media Advertising 78

Understanding the Sales Force

FEBRUARY 14, 2025

I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. The next finding explains the previous finding.

Data 227

Data Hiring Compensation Quota 227

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

The Pipeline

MARCH 5, 2020

Sales Scrum was created for individuals in sales, marketing, and related disciplines. Herron draws his lessons from his experience as a salesperson, a sales team leader and his active engagement with non-for profits. The post A Discovery Question You Should Always Ask appeared first on TiborShanto.com.

Lead Rank 383

Lead Rank Lead Scoring Buyer Relationals 383

Sales and Marketing Management

FEBRUARY 9, 2023

Five steps that give you a consistent and scientific method to assess sales candidates and hire applicants who have crucial work-related qualities like your company’s superstar sales reps. The post A Scientific 5-Step Method to Hire Superstar Sales Reps appeared first on Sales & Marketing Management.

Hiring 296

Hiring Relationals Sales Marketing 296

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. Similarly, in many businesses, customer-facing employees can’t relate to their customers. That asset is the customer. . .

Company 423

Company Customer Insurance Insurance 423

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Sales 2.0

DECEMBER 17, 2024

Reminder 3: The grass is NOT usually greener in the accounts you have never marketed or sold to before. The grass is NOT usually greener in the accounts you have never marketed to before. It is certainly not a given that any of the accounts the salesperson was allegedly calling are ready to do business.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

The Pipeline

FEBRUARY 18, 2020

Humor will also help you deliver tough realities, be they product or price related. They don’t think about marketing automation, content, or anything we labour over daily, nay hourly. In each episode, Tibor and his guests explore elements of sales and selling with the goal of creatively addressing complex revenue-related issues.

ACT 335

ACT Face-to-face Buyer Compensation 335

No More Cold Calling

DECEMBER 10, 2020

I didn’t relate to a lot of the stereotypes about my generation, especially since it spanned 20 years, and I was born at the very beginning of it! So, it’s completely logical that many of them prefer communicating digitally rather than talking in person, even if older generations can’t relate and worry about the future of human communication.

Face-to-face 421

Face-to-face Motivation Hiring Fashion 421

Pipeliner

FEBRUARY 28, 2025

This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs. Companies must work hard to eliminate this debt, as it hampers innovation and the ability to adapt to changing market conditions.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 156

Film Marketing Customer How To 156

Hubspot Sales

NOVEMBER 12, 2024

To help you out on that front, we here at The HubSpot Sales Blog — the Internet's definitive, ultimate, unimpeachably authoritative authority on all things sales-related and sales-adjacent — tapped some experts for strategies they use to get an unresponsive prospect talking again. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

The Pipeline

MARCH 9, 2020

Sales Scrum was created for individuals in sales, marketing, and related disciplines. Herron draws his lessons from his experience as a salesperson, a sales team leader and his active engagement with non-for profits. Listen and subscribe to Sales Scrum on your favorite podcast outlet.

Relationals 56

Relationals Sales Marketing How To 56

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. The other major hurdle? Another major differentiator?

Outsourcing Services 77

Outsourcing Services Scale Marketing How To 77

Fill the Funnel

SEPTEMBER 13, 2024

OpenAI’s GPT-4o is a game-changer for marketers. It allows for creating longer, more detailed content and offers powerful new ways to engage audiences, helping marketers take their strategies to the next level.

Top of Funnel 117

Top of Funnel Marketing Funnel Relationals 117

The Pipeline

NOVEMBER 19, 2020

Oh ya, the marketing team that “developed” the “value prop” does. Not just with a marketing intern’s or contract writer’s view of things. Same for value propositions, leave them in the marketing guy’s car. . By Tibor Shanto. Frankly, who cares? Your prospects sure don’t! No, seriously! Prospecting.

Lead Rank 398

Lead Rank Lead Scoring Margin SME 398

The Pipeline

JUNE 15, 2020

Created for individuals in sales, marketing, and related disciplines, all published episodes of Sales Scrum can be found here. In this episode, George and I explore some of the faulty assumptions people make in sales, the selection of CRMs, and other areas of selling.

Sales Enablement 289

Sales Enablement B2B CRM Relationals 289

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Even more oddly, it is a crisis with no clear time horizon to help establish expectations. .

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

The Pipeline

MARCH 3, 2020

When you understand why you are winning losing or failing to get a decision is a great way to stay with or ahead of changes in the market. Sales Scrum is a bi-weekly podcast series hosted by sales thought leader Tibor Shanto featuring a range of voices from Marketing, Sales and other related disciplines.

Face-to-face 362

Face-to-face Pipeline ROI Energy 362

Pipeliner

JANUARY 25, 2025

Its a combination of marketing tactics that can make your offer unique and irresistible without coming off as loud or gimmicky. In seconds, their AI generates a sample marketing video, giving users a live demonstration of what the platform can do. Genuine experiences are far more persuasive than generic marketing claims.

Case Study 105

Case Study Customer Social Media Lead Scoring 105