No More Cold Calling

JUNE 23, 2019

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. But referral selling is easier said than done.

Referrals 228

Referrals Scale How To Lead Rank 228

No More Cold Calling

APRIL 20, 2017

Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. I use the referral system I developed 20 years ago. One of my first corporate sales jobs was with a global consulting and training firm. Asking for referrals is personal. Surprised?

Cold Calling 249

Cold Calling Referrals Sales Qualified Lead Promotion 249

SBI Growth

AUGUST 10, 2013

Training dollars are being misallocated. Her sales manager knew her potential and sent her to a weeklong sales training. The Need-Payoff that she had been trained on was thrown out the window. She was frustrated and went on LinkedIn, ready to test the market. Post-training feedback shows that deals are not closing faster.

Training 293

Training Top of Funnel Hiring Hotels 293

No More Cold Calling

APRIL 30, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. They take an internal focus, instead of recognizing that lead generation—referral lead generation in particular—is their ticket to the C-Suite. April Referral Selling Insights] appeared first on No More Cold Calling.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.

Training 300

Training Sales Management Hiring Social Selling 300

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights. Today’s marketing leaders are poised to help.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

No More Cold Calling

JULY 13, 2021

A referral is the best way to get a meeting with the decision maker. Referrals help you ace Part One and set you up for success in Part Two. That’s an over-simplification, I know, but it’s the easiest way for people to understand the power of a referral introduction. Part Two: Everything that happens after that.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SBI Growth

SEPTEMBER 17, 2013

Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization. Marketing owns branding. TURN REPS INTO MARKETING CHANNELS.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

No More Cold Calling

AUGUST 22, 2024

Referrals solve the key problems that modern sales leaders face. A disciplined referral program—with ongoing coaching, metrics, and accountability for results—is the solution to the key business development challenges that CROs face today. Marketing is not the answer. CROs face constant pressure to drive growth. Big problem!

Referrals 177

Referrals Sales Qualified Lead Hiring Face-to-face 177

MTD Sales Training

AUGUST 24, 2017

How confident do you feel in asking for referrals ? Add A Link To A Form On Your Website For Referral Submissions. You can inspire confidence in your referral sources by letting them know that 80% (or whatever) of your business comes from repeat customers. . Offer A Referral Commission. Inspire Confidence.

Referrals 189

Referrals Ideal Customer Profile Small Business Small Business 189

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

No More Cold Calling

APRIL 3, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. They take an internal focus, instead of recognizing that lead generation—referral lead generation in particular—is their ticket to the C-Suite. (Or Well, here it is … Commit to Building Your Referral Business. Save Money.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

MTD Sales Training

MAY 25, 2018

So you’ve achieved that great goal of getting a referral from a customer. This is the holy grail in sales; getting a warm lead without having to do the marketing to achieve it. How should you approach this referral? So be aware of what the link is between the referrer and the person you are going to approach.

Referrals 163

Referrals How To Enterprise Enterprise 163

SBI Growth

JUNE 8, 2013

If you formalize them into your sales process, training and measurement, revenue will grow. The two elements to formalize into your sales process, training and measurement are: Referral Sales. Customer referrals have been the most powerful sales tool since the dawn of commerce. Build “Social” and “Referral” Expert Panels.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

No More Cold Calling

JULY 1, 2018

Sales leaders have forgotten about their most powerful prospecting tool to get leads without cold calling : referral selling. Referrals offer the biggest competitive advantage of any sales tool out there, and yet most teams aren’t using referral selling as the primary prospecting method. That’s a fact. Yes and no.

Cold Calling 180

Cold Calling Referrals Sales Qualified Lead Lead Scoring 180

No More Cold Calling

JANUARY 28, 2018

When I ask groups of salespeople, “Who wants to build referral skills and will agree to be accountable for results?”—not Why are they the only ones interested in building referral skills? Why Asking for Referrals Isn’t All That Matters for Account Based Selling Teams. It’s a shame more salespeople don’t make the same investment.

Referrals 166

Referrals Cold Calling Lead Generation Sales Qualified Lead 166

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

Sales 2.0

JULY 17, 2019

I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Since then I’ve sold millions of dollars of technology and services, run my own sales outsourcing and training company, grown a digital agency and pioneered a new approach to selling now known as “social selling”. Don’t be a plonker. Doing some math.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

SBI Growth

JULY 3, 2013

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. Tenured B2B Marketing CMO''s look forward to the mid-year QBR like one desires a root canal. This is because marketing is ‘pulled’ into QBRs.

Guidelines 300

Guidelines Referrals Construction Survey 300

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! At that time, digital marketing efforts were focused primarily on building websites and email marketing campaigns. Referrals were hit and miss.

Referrals 133

Referrals Top of Funnel Closing Strategy 133

The Pipeline

APRIL 8, 2013

While in certain markets you can get away with little cold calling, in other segments, you will never hit quota without picking up the phone and making some well-placed cold calls. Which is reasonable given the fact that they have only been trained on the latter half the process. The post on Funnelholic highlights this in a clear way.

Cold Calling 292

Cold Calling Referrals Social Media Objections 292

No More Cold Calling

APRIL 26, 2018

Price isn’t an issue with referral business. More than 10 years ago, a marketing agency told me most sellers cave on price before prospects even ask for a discount. We’ve trained our buyers to expect discounts and that everything is negotiable. Prequalify with Referrals. Your referral business is sealed.

Negotiation 237

Negotiation Referrals Lead Qualification Discount 237

No More Cold Calling

OCTOBER 20, 2016

Your marketing strategy is doomed without practice. Sure, they provide “training,” but training without reinforcement, coaching, accountability, and practice is a waste of time and money. The Practice Payoff for a Referral Program. I took piano lessons as a young girl. She always noticed.

Referrals 120

Referrals Cold Calling B2B Follow-up 120

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

JULY 23, 2013

Sales cycles that begin with an online referral are closing more rapidly. Marketing worries about the brand’s consistency. It is a risk mitigator, branding engine and market research mechanism. Angry customers and prospects identify themselves as in the market. PR handles the messaging and reinsures the market.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. and internal recruitment (in-house HR staff, systems, referral rewards, etc.).

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Sales and Marketing Management

APRIL 20, 2015

Teaser: The business case for referrals is clear. Yet, 95 percent of organizations don't have a written referral-selling strategy, written weekly referral goals, referral-selling skills training or a disciplined system to track and measure results. The business case for referrals is clear. read more'

Referrals 120

Referrals Selling Skills System Training 120

No More Cold Calling

JULY 21, 2016

Referral selling not working for your team? Think you can just tell sales reps to go ask for referrals? Your Referral Sales Strategies Are Missing Something. Referrals don’t just happen, at least not at scale. Why do you need disciplined referral sales strategies ? The Business Case for a Referral Program.

Referrals 120

Referrals Strategy Scale Decision Maker 120

Janek Performance Group

OCTOBER 1, 2021

On a scale of 1-10, how critical are referrals to your business? The Facts About Referrals: The average business spends 5x more on trying to acquire new business than on generating referrals from existing clients. Does this data change your perspective on how critical referrals are to your business?

Referrals 118

Referrals Scale Influencer Lead Rank 118

No More Cold Calling

AUGUST 3, 2017

And they’re not asking for referrals. Did the leads come from your website, SDRs , your marketing team, a webinar you conducted, trade shows, or referrals from trusted colleagues? Did the leads come from your website, SDRs , your marketing team, a webinar you conducted, trade shows, or referrals from trusted colleagues?

Account 220

Account Closing Sales Qualified Lead Referrals 220

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions.

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

DECEMBER 6, 2021

Scenario Customer referrals with compelling stories of success with your solution can be a significant contributor to your business pipeline. Make it easy for your customers to give referrals. Some referral programs provide incentives, while others rely on the goodwill of their customers.

Referrals 100

Referrals Customer Incentive Incentives 100

SBI Growth

APRIL 3, 2013

Our Sales People don’t have the talent/training to sell the product. Lead Management (Marketing and Sales Generated). Sales and Marketing Content and Usage Metrics. Is this client a referral or somebody who submitted an RFP? We provided additional training based on the data. Our product/price wasn’t competitive.

Ideal Customer Profile 317

Ideal Customer Profile Forecasting How To Sales Qualified Lead 317

No More Cold Calling

NOVEMBER 3, 2016

You probably started with a tricycle (very safe), then got a bicycle with training wheels (safe), which you eventually dropped for a free ride (not so safe). This is particularly true when it comes to asking for referrals , which even seasoned sales professionals find intimidating without regular practice. Practice Giving Referrals.

Referrals 120

Referrals Selling Skills B2B Cold Calling 120

No More Cold Calling

APRIL 16, 2015

Referral selling is a disciplined process sales leaders need to learn. Are you “all in” with referral selling, or just trying it on? Are you telling your team to ask for referrals? Referrals don’t just happen, at least not at scale. So what does it take to implement an effective referral program ASAP?

Referrals 120

Referrals Cold Calling Scale Direct Mail 120