Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. A lot of time, effort and money can be wasted on engaging a crowd that may never make a sale. Identify the steps your sales reps went through with the prospect. At which stage did this happen?

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

Crunchbase

APRIL 3, 2020

If you’re in business-to-business (B2B) sales, odds are you’ve heard the term “account-based selling” more than once. While it is not a new term or sales strategy, salespeople are now facing a challenging landscape that calls for different approaches and new strategies. Source: Reachforce & Marketo .

Ideal Customer Profile 136

Ideal Customer Profile Reachforce Decision Maker Lead Rank 136

Jeff Davis

DECEMBER 28, 2016

As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies. It will make the job of both functions easier if they have a conversation about the pipeline marketing strategies that will be used. Top channels for B2B Marketing.

Pipeline 48

Pipeline Reachforce Marketing Conference 48

Mereo

NOVEMBER 14, 2019

Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” Sales and Marketing Intersections. Where does the disconnect come into play?

Reachforce 37

Reachforce Marketo Lead Rank Lead Scoring 37