The Pipeline

FEBRUARY 22, 2022

Despite advancements in tools, methodologies, and other attempts, sales as a profession continues to struggle. Quota attainment remains under 60%, closed forecasted deals aren’t much better. Doesn’t matter the tools, the technique or anything that take the conversation away from the why of it all. By Tibor Shanto.

Objections 351

Objections Forecasting Quota Buyer 351

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

The Pipeline

SEPTEMBER 2, 2020

Consistent, effective, and efficient prospecting sufficient to deliver enough viable opportunities to retire quota, still eludes many teams. No process, incomplete data, a vacuum of leadership, can explain why prospecting continues to be a challenge, and why only about 50% of B2B reps achieve quota. Pre-existing Condition.

System 316

System Prospecting Quota Decision Maker 316

The Pipeline

OCTOBER 16, 2014

In some hands NEW becomes the lubricant used by sales pundits and marketers to ram more of the “same old” down unsuspecting throats. Great sales people have always been early adopters of new tools, technologies and opportunities, embracing them to further, not necessarily change their selling. Just think foie gras ).

Social Selling 303

Social Selling Quota Consumer Up-Sell 303

Gong.io

OCTOBER 19, 2021

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. Tons of software came along to do that quite effectively in recent years.

Sales Enablement 164

Sales Enablement Tools Top of Funnel Hiring 164

Zoominfo

JUNE 28, 2023

And for revenue leaders, that means the tug-of-war between sales capacity and quota attainment is perhaps more important than ever. Instead of seeing sales as purely a problem of capacity, sales leaders should focus on the other half of the equation: quota attainment. So how should sales leaders evaluate and measure quota attainment?

Quota 130

Quota Hiring Scale Face-to-face 130

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Sales prospecting tools, such as Pipedrive, Vainu.io To cut down on the time it takes, many tools are emerging.

Trends 297

Trends B2B Social Media Telemarketing 297

SBI Growth

SEPTEMBER 11, 2013

Compare this to reps with around <250 connections, where just 52% make their quota.). Download the Tool (free event registration required) so that you''ll be able to leverage your database along with my upcoming blog and tool. You can get this download by signing up for SBI’s Sales & Marketing research review here.

Referrals 331

Referrals Social Selling LinkedIn Cold Calling 331

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. All measurable, all quantifiable and can be improved with skills and the right tools.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Sales Hacker

JULY 26, 2021

These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. The tedious and time-consuming tasks that occupy sales reps include: Having to switch between multiple tools. Having multiple tools open at once.

Quota 129

Quota Outbound How To Cold Calling 129

The Pipeline

OCTOBER 3, 2016

And while I would not argue the positive impact of technology on many elements of selling, more is not always better, and in fact without an overarching strategy to execution and development path for your human assets, it is more likely holding you back, just review the many studies around quota attainment. Short term pain for long term gain.

Quota 303

Quota Resources Call-back Sales 303

The Pipeline

OCTOBER 9, 2017

The rep in question was a solid B player, knows the product, market, and there were years he actually made quota. Many of the “rushed over” deals, could in fact have been better, not just in immediate revenue and quota retirement, but upsells, referrals, and most importantly, margins and price integrity.

Scale 265

Scale Quota Margin Referrals 265

The Pipeline

JUNE 4, 2019

Not a popular refrain among sales types, which may explain why nearly half of B2B reps will miss quota this year. Specifically, tools, apps and services that help my business success. But I bet the manager telling you that, doesn’t take the same view of your quota. While I am not working with sales teams, I am buying.

Discount 268

Discount Vendor Quota Buyer 268

SBI Growth

OCTOBER 3, 2013

As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” Social Reach. That’s a 5x bump.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

Sales and Marketing Management

APRIL 24, 2020

In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. They need data. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Hubspot Sales

MARCH 11, 2024

I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. After the initial qualification meeting, video is a great tool for keeping the conversation moving forward.

Quota 124

Quota Video Revenue Call-back 124

Sales and Marketing Management

JULY 24, 2017

It’s called quota. The ability to hit quota on a consistent basis is a requirement of success, and the key is understanding how to predict what revenue number one will end up at in a specific sales period. In industry speak, this is called forecasting, and most reps fail at it because they don’t trust the pipeline their CRM presents.

Forecasting 224

Forecasting Quota Pipeline Follow-up 224

The Pipeline

FEBRUARY 4, 2020

More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. Whether you look at individual win rates, quota attainment and more, it is clear why you need more people to operate the machine. show a different reality. What are their SDR’s numbers?

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

SBI Growth

DECEMBER 7, 2013

The Big Data revolution is benefiting marketing leaders the most. In many ways, the capability is the answers to every marketer’s dreams. Their tools leverage Big Data to help those market & sell intelligently. Their tools leverage Big Data to help those market & sell intelligently.

Data 321

Data Leads Marketing Qualified Lead Outbound 321

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. Depending on your industry, and who is measuring, it usually is 10% or less of a given target market. By Tibor Shanto. And that’s when they are on their own.

Buyer 277

Buyer Collateral Harvest Quota 277

The Pipeline

FEBRUARY 19, 2019

The challenge is that any given point in time, at best about 10% of your B2B market has a compelling event, these are Actively looking buyers, what we like to call the “57 percenters!”; If you can find enough of these in time, don’t forget the competition is also hunting in shallow waters, you’ll exceed quota without worrying about others.

SME 225

SME Quota Groups Buyer 225

Sales and Marketing Management

JULY 6, 2017

Are they tracking toward quota? A team that consistently makes quota is not necessarily being led by an effective sales manager. In a recent research project, we found that in both low- and mid-performing sales teams (which achieved 76 percent and 99 percent of their targets, respectively), only 48 percent of reps hit their quotas.

Sales Management 205

Sales Management Quota Territories CRM 205

Allego

MARCH 21, 2023

Your quota depends on it. In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). The solution?

System 118

System Tools Collateral Video 118

No More Cold Calling

JANUARY 16, 2020

I’ve been there—given a quota (usually without my input) and a list of client companies, and then told to “go at it” and do whatever it takes to get meetings. All of us perform our best when we are accountable and have the tools to succeed. Want to give your team the tools they need to generate referrals (at scale) in the New Year?

Referrals 328

Referrals Sales Management Hiring Scale 328

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. Support is directly tied to quota attainment. 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. PPC marketing tools.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Zoominfo

APRIL 2, 2018

Facilitate better sales and marketing alignment. In fact, we’d argue that the marketing department holds an equal amount of responsibility for sales productivity. For this reason, sales and marketing alignment is crucial if you want your sales reps to be as productive as possible. Use the right tools and technologies.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Zoominfo

SEPTEMBER 2, 2021

By combining Chorus’ features with ZoomInfo’s best-in-class data and automated workflows, conversation intelligence can scale companywide and add rocket fuel to go-to-market strategies. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

MAY 13, 2018

While this advice may sound cliché, it really is important for sales reps to approach their quota one day at a time. If you save prospecting for the end of the month, your quota suddenly becomes much less attainable in the upcoming months. Look into prospecting tools. Take it one day at a time. Get the resources you need.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Sales and Marketing Management

NOVEMBER 5, 2018

Q: Why not use quota as a bar to require reps to pass before they’re eligible to earn in the incentive program? A: In most organizations, close to 50% of the reps operate below quota. If you think those below-quota reps are not trying, or they’re not well-suited for the job, get rid of them. Confidence.

Incentives 201

Incentives Incentive Quota Territories 201

DiscoverOrg Sales

JUNE 14, 2017

In the fall of 2015, the young sales rep was burned out, disheartened, failing to meet his quota, and on the verge of losing his job. Over the next eight months, Johnson averaged 110% of his quota. Adding new tools to the sales tech stack took the team to the next level. Chili Piper is an intelligent calendar tool.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Sales Hacker

JULY 28, 2021

Fortunately, sales forecasting tools are available that can do a lot of the heavy lifting by using algorithms to create more accurate forecasts. Do I need a sales forecasting tool? How do I evaluate sales forecasting tools? 11 sales forecasting tools to consider. Do I need a sales forecasting tool?

Sales Forecasts 122

Sales Forecasts Forecasting Tools Oracle 122

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

Closing 122

Closing Quota How To Hubspot 122

No More Cold Calling

NOVEMBER 20, 2014

I’m obviously doing something right, considering I regularly appear on lists like the Top 30 Social Selling Influencers in the World and Top 50 Sales and Marketing Influencers. But technology is an important part of how we live and work, so if Millennials are using a tool that is interesting and strategic, I’ll learn how they do it.

Social Media 286

Social Media Media Referrals Social Selling 286

Bernadette McClelland

MARCH 4, 2018

I read an article the other day, well it wasn’t an article, it was a bit of banter on LinkedIn, and a question was posed as to why only 20% of salespeople make quota. Answers as to why only 20% met budget included (word for word): Bad quotas. Bad/lack of marketing and negative brand sentiment. Bad coaching. Not enough resources.

Meeting 191

Meeting Hiring Quota Coaching 191