Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong?

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

Sales Evangelist

JUNE 3, 2024

Yes, inbound marketing and transparency are still important in 2024. Click play to gain invaluable insights and improve your inbound marketing skills. Marcus Sheridan’s Background Marcus helps businesses embrace the power of content and inbound marketing through his personal experiences. 3.

Inbound 40

Inbound Hubspot Face-to-face Marketing 40

SalesProInsider

MARCH 11, 2020

Free Training Workshop. How to Talk with Upset, Confused, Fearful, or Difficult Clients and Prospects. From fears about the coronavirus to stock market volatility, people are nervous, fearful, disappointed, and confused. Join Sales Pro Insider CEO and Top Sales Book Author, Nancy Bleeke for a brand new workshop.

Prospecting 109

Prospecting Buyer Conversion Software 109

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 96

Marketing Scale How To Forecasting 96

SalesProInsider

AUGUST 11, 2020

From fears about the coronavirus to stock market volatility, people are nervous, fearful, disappointed, and confused. Confused, Fearful, or Difficult Clients and Prospects. In this 50-minute workshop, I’ll cover: 1 master key for speaking the same language as a confused, fearful, or disappointed client.

Prospecting 62

Prospecting Conversion Strategy Marketing 62

SalesProInsider

MARCH 16, 2020

From fears about the coronavirus to stock market volatility, people are nervous, fearful, disappointed, and confused. In this 50-minute workshop, I’ll cover: 1 master key for speaking the same language as a confused, fearful, or disappointed client. 2 challenges that trip up even the best communicators: emotions and intensity.

Prospecting 71

Prospecting How To Conversion Buyer 71

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Organizations’ qualifying characteristics.

Conversion 113

Conversion Ideal Customer Profile Customer Face-to-face 113

BuzzBoard

JUNE 10, 2024

The Fundamental Steps Needed to Start a Local Marketing Agency and Navigate Common Challenges In the current age of digital interconnectedness, the prospect of forging ties with local small businesses can appear overwhelming. Keep them informed about your marketing strategy’s progress and outcomes.

Small Business 52

Small Business Small Business Marketing Social Media 52

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. Learn: Why is sales and marketing alignment important to ABM? 6 steps to creating sales and marketing alignment.

Account Based Marketing 105

Account Based Marketing Intent Data Marketing Intent 105

SalesFolk

FEBRUARY 10, 2021

Do you attach or embed images in your sales prospecting emails? Some of them are even downright boring… You can’t expect strangers to take the time to analyze a complicated chart your marketing team designed. Treats from my sold-out Cold Email Copywriting Workshop. So be sure to stay tuned!

Sales Qualified Lead 105

Sales Qualified Lead Video Follow-up Channels 105

BuzzBoard

MAY 8, 2024

Why Is Local Social Media Marketing Important for Your Clients and How Can Digital Agencies Leverage Its Potential? Over the past few years, the value of local social media marketing has grown exponentially. This, in turn, enhances the value of marketing campaigns that digital agencies provide at a local level.

Social Media 52

Social Media Campaigns Media Marketing 52

The Pipeline

FEBRUARY 22, 2012

3 R’s of Prospecting Success. Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Set a schedule to call all the prospects that went to no decision over the last 12 months.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

MTD Sales Training

AUGUST 10, 2018

A salesperson on one of our workshops was bemoaning the fact that he had to make between 100 and 150 cold calls a week. You need to be found, yes; but you also need to show up as someone who is valuable to the prospect when they have found you. He wanted our opinion on how to get more leads without having to cold call.

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

The Pipeline

NOVEMBER 10, 2011

Successful Strategies for Prospecting – Roundtable. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The question is: What should one’s sales prospecting strategy be?

Webinar Metrics 193

Webinar Metrics Pipeline Prospecting Strategy 193

Increase Sales

NOVEMBER 17, 2016

One potential identifier is a prospecting email sent by a professional colleague from over a 1,000 miles away to attend his workshop for executives just like you. Of course with the extensive sales research regarding prospecting on LinkedIn, maybe he thought he could take a short-cut? Gee, you think he would have known better.

LinkedIn 70

LinkedIn Prospecting Face-to-face Facebook 70

Adaptive Business Services

SEPTEMBER 25, 2024

In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out. The same rules apply and, when you are job hunting, you are selling yourself.

Hiring 62

Hiring Scale Guarantee LinkedIn 62

The Pipeline

MARCH 30, 2011

Prospecting – When Is The Best Time? Stored in Attitude , Business Acumen , Cold calling , Proactivity , Productivity , Prospecting , Time Allocation , Video , execution. Last week I talked about prospecting, why some like it when most don’t, rejection, and managing them. Prospecting. When Sales Met Marketing.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

The Pipeline

MAY 4, 2011

Prospecting With E-Mail. Stored in Attitude , Business Acumen , Communication Strategy , Proactive , Prospecting , Sales 2.0 , Sales Tool , Sell Better , Success , Video , e-mail , execution. Last week we looked at means of leveraging voice mail in prospecting. The Pipeline Renbor Sales Solutions Inc.s Tibor Shanto.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

The Pipeline

FEBRUARY 21, 2012

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. PROACTIVE PROSPECTING! As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Compensation 220

Women Sales Pros

JUNE 21, 2019

Strategies To Drive Sales It’s an age old problem, the friction between marketing and sales. In most organizations they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.

Marketing 114

Marketing Energy Margin Lead Rank 114

Partners in Excellence

APRIL 11, 2024

I learned how to get prospective customers to ask me how soon they could get my product/service. As a result, I’d get promoted, moved into specialist positions or new market segments. I soon as I figured anything out, I’d put together a small workshop on the topic. I even switched companies because I wanted a new challenge.

Face-to-face 125

Face-to-face Sales Methodology Compensation Segment 125

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

The Pipeline

JUNE 3, 2011

5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. In fact, we’ve coached clients through a number of simple steps that have helped them double or triple their prospecting email response rates virtually overnight. April 2008. March 2008. February 2008.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Selling Energy

MAY 23, 2023

As I’m sure many of you know, in addition to energy-focused professional sales training, I also teach benchmarking workshops (both online and in-person). One of the workshops I teach is called, “Leveraging Benchmarking to Build Your Business.”

Energy 68

Energy How To Training Prospecting 68

Sales and Marketing Management

MARCH 8, 2019

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)

InsideView 223

InsideView Scale Exercises Call-back 223

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Sales Hacker

NOVEMBER 8, 2022

Your prospects are in the ZOR when you try to overcome objections too. . So your first job when prospects raise objections is the lower the ZOR. This workshop will show you how. What you’ll learn: How to diffuse common sales objections without putting prospects into the Zone of Resistance.

Objections 73

Objections Intent Prospecting Training 73

Selling Energy

OCTOBER 12, 2022

If you’ve taken any of my efficiency sales workshops, you’ve probably heard me say, “Most decisions are made emotionally and then justified financially.” What’s going to sway your prospect is the emotional appeal of your product or service, not the technical specs.

Prospecting 79

Prospecting Sales Marketing 79

Vengreso

JULY 26, 2024

With our FlyMSG Sales Prospecting course for Teams , your salesforce will gain access to a wealth of resources, including the FlyMSG Auto Text Expander and AI-driven tools tailored for LinkedIn interactions, such as FlyPosts AI and Fly Engage AI. This scenario could indeed lead to disarray.

Top of Funnel 52

Top of Funnel Social Media Buyer Persona Loyalty 52

SalesLoft

MARCH 10, 2016

To satisfy this hunger, Ralph Barsi and Jacco van der Kooij led a tactical workshop for those champion attendees. Attendees walked away from the workshop with a ton of ABSD action items. And more leads come from targeted and intentional prospecting. Position them to be “trusted advisors” for your market and industry.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Intent Account 52

Sales Hacker

APRIL 5, 2019

After all, it’s both awkward and confusing for a prospect to go dark ! Fortunately, it is possible to keep prospects engaged. One member of the group had just experienced an extreme case of ghosting with a hot prospect. But generally, when a prospect goes dark, it can be traced to one of these 7 reasons. Get the facts.

Prospecting 102

Prospecting Sales Cycle Call-back Channels 102

The Pipeline

MAY 27, 2011

10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. Your business strategies are the same as the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

Costello

JANUARY 15, 2019

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. So, we teamed up with Databox to ask sales and marketing professionals about how they’ve done it successfully.

Lead Rank 105

Lead Rank Revenue Top of Funnel Lead Scoring 105