DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

JULY 16, 2013

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn and twitter are more professional”. LinkedIn and twitter are more professional”. LinkedIn is the gold standard for B2B social marketing. Twitter has proven to be effective at amplifying B2B messaging to gain reach.

Facebook 331

Facebook B2B Marketo Hubspot 331

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

The Pipeline

MAY 1, 2014

One tool I have discovered allows me to keep using my favourite tools and apps, integrate them into a work-flow that matches my approach, and reflects my style of lead-gen and prospecting, is Salesformics. Twitter is great gleaning and mining all kinds of executable information and insight about prospects, issues, and more.

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

The Pipeline

AUGUST 11, 2014

As we have all noticed more and more companies are putting the Twitter and Facebook icons/logos not only on their marketing materials, but on trucks, and the signs on their buildings. In some instances they include their twitter handles, other cases not. As you have guessed, the sign had the Twitter icon, but no handle.

Cold Calling 287

Cold Calling Social Media Twitter Social Selling 287

Sales 2.0

JUNE 29, 2014

If you’ve read my stuff before, you’ll know I have one basic prospecting framework I’ve been harking on about for the last 4-5 years. Find trigger events that show changes in your prospect’s environment, giving you a reason to approach them and potentially enough instability that they may switch vendors.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Step One: Understand Your Offering.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 111

Twitter Margin Social Media Ideal Customer Profile 111

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Facebook & Twitter ads deliver high volume but lack the high-level targeting options.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Finding new prospects to buy your products is surely a key factor of the entire sales process. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Understanding the Sales Force

SEPTEMBER 11, 2013

Mark said, " Instead, they start a blog, create a website, open a Twitter account and begin email marketing campaigns. By the time training is over, they will rank in Google for a few dozen keywords in their market, have a few dozen followers on Twitter and have written a few dozen blog articles.

Lead Rank 287

Lead Rank Lead Scoring Hiring Hubspot 287

SBI Growth

APRIL 27, 2013

It will be because of obsolescence – a failure to evolve with the market. Coming from a new market segment that has not been a usual target. Staying within their traditional comfort zone of target markets. She is retooling herself to match the changing customer and market. Does not have a twitter account.

Buyer Persona 335

Buyer Persona Networking LinkedIn Trends 335

Hubspot Sales

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. The tempo is fast.

Twitter 116

Twitter Social Media Ideal Customer Profile How To 116

SBI Growth

JULY 23, 2013

The top of the funnel is filling with highly qualified prospects. Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Marketing worries about the brand’s consistency. It is a risk mitigator, branding engine and market research mechanism. They are ordering complex market research.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

SBI Growth

JANUARY 7, 2013

As a sales rep, you can’t rely solely on Marketing to develop your presence. He’ll reveal tips and tricks used by LinkedIn to prospect and grow business. Your prospects and customers are doing the same. Let’s assume you have a meeting with a big prospect. 2) Utilize Your Marketing Department’s Expertise.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Ideal Customer Profile Marketing Campaigns 177

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Scoring 317

No More Cold Calling

OCTOBER 6, 2016

Are your sales reps wasting time prospecting? If you’ve beaten the odds and have held your role for more than 18 months, you’ve already gotten your team lined up, your prospecting strategy in place, and your goals set. When your sales reps prospect through referrals, they: Get every meeting at the level that counts with one call.

Referrals 279

Referrals Lead Rank Sales Qualified Lead Lead Scoring 279

Zoominfo

SEPTEMBER 20, 2018

What makes a marketer successful? The marketing industry lives in a constant state of evolution. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Hard Skills for B2B Marketers. Here are some hard skills that directly correlate with B2B marketing success: 1.

Marketing 193

Marketing Social Media Hiring B2B 193

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Sales 2.0

JUNE 23, 2018

When you send a prospect an email or leave them a voicemail what do many of them do? The chances are good that your prospect has never even heard of your company anyway. Does it convey a clear message and benefits to your prospect? This is what your prospect will see. They Google you (as well as your company.).

Google 220

Google Twitter LinkedIn Buyer 220

DiscoverOrg Sales

NOVEMBER 27, 2018

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Effective cold email outreach means find something your prospect values – and something you have in common. It’s time to get personal.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

No More Cold Calling

JULY 1, 2014

Over the years, I have made it very clear that I don’t believe marketing has any business qualifying leads for salespeople. A marketing expert left me flabbergasted when he said, “Salespeople should not generate their own leads. That’s the job of marketing.” Marketing teams today provide invaluable support. Tweet this.).

Sales Qualified Lead 261

Sales Qualified Lead Referrals Cold Calling Marketing Qualified Lead 261

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Sales and Marketing Management

JULY 17, 2018

Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. Most marketers don’t discover the duplicate problem before they breach the allowed database limit”. You can meet him on Twitter and Facebook.

CRM 180

CRM Face-to-face Marketing Webinar Metrics 180

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

Research 128

Research Prospecting Face-to-face Twitter 128

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. So what situations are appropriate for this type of prospecting? When your prospect is a decision maker.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects. This will establish you as an industry expert and tell your prospects that you’re the one who likely has the solution to their problems.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Twitter Followers: 124k. Twitter Followers: 22.9k.

Influencer 188

Influencer B2B Social Media Twitter 188

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

SBI Growth

SEPTEMBER 15, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

Tools 300

Tools Sales Tools Collateral Vendor 300