Hubspot Sales

DECEMBER 31, 2020

In this post blog, we'll help you understand how to optimize your sales territory strategy to achieve bigger and better things this year. What is a sales territory strategy? Here's an example of what one might look like : It breaks down a physical territory, opportunities and their counts, and assignments to different reps.

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Territories Hoovers Decision Maker Ideal Customer Profile 131

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Hubspot Sales

DECEMBER 28, 2020

Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. What is sales territory mapping? Now, sales territory mapping software makes the process even more comfortable and straightforward for sales teams.

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Territories How To Demographics Software 140

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Territories 130

Territories Field Sales Outside Sales Segment 130

SBI Growth

JANUARY 10, 2014

The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone.

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Quota Top of Funnel Territories Marketing Qualified Lead 316

SBI Growth

MAY 18, 2013

Here’s an example: Top Territory Todd: Todd has exceeded quota the past 5 years. Yet he has 3x the average territory potential in his patch. Prospects fall into his lap with little effort. His boss does not want to split his territory. But place him in an equal territory and watch him flounder.

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Territories Hiring Quota Sales Leadership 303

The Pipeline

FEBRUARY 27, 2018

The problem with most call scripts salespeople use for proactive direct prospecting is that they are prepared for sellers, by people who are not buyers, and as a result, there is little for the prospect to grab and hang on too long enough to convert to engagement. By Tibor Shanto. A Race To The Wall. No Problem. This is hard for some.

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Prospecting Skype ROI Face-to-face 215

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

DiscoverOrg Sales

MAY 8, 2018

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name. Sales intelligence vs. lead lists.

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Cold Calling Prospecting Intent Data Intent 241

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

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B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

SBI Growth

OCTOBER 12, 2013

Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.

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Buyer Persona Territories Compensation Buyer 310

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. Don’t do a territory redesign project without knowing exactly who you’re targeting. Having a clear understanding of your ideal customers and prospects is essential to success. Armed with BPM’s and Personas, sales and marketing become much more effective.

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Top of Funnel Territories Scale Segment 296

Sales and Marketing Management

JANUARY 4, 2018

Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.

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Marketing SAP Face-to-face Territories 201

DiscoverOrg Sales

OCTOBER 27, 2016

Rather than react to inbound leads or simply start at the top of a list and work my way down, I analyzed my territory before I began. My goal was never about just hitting quota, but rather to generate the most revenue possible from my territory. Because of that, I could identify the several hundred accounts within my territory.

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Territories Account Ideal Customer Profile Analysis 120

Hubspot Sales

APRIL 27, 2021

They have to have a presence in various regions, and the managers tasked with making sure the sales efforts in those locations are carried out effectively are known as territory managers. The extent of a territory sales manager's influence leans heavily on the nature of their business, size of their teams, and structure of their sales orgs.

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Territories Compensation Trade Show Salary 116

SBI Growth

OCTOBER 29, 2013

1 — Customers & Prospects: The most important thing is your customer/prospect. Territory, leads, compensation plan and their boss. For example: Territory — They need help targeting which prospects/customers have the highest propensity to buy. Focus Q1 training on modern prospecting using social selling.

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Territories Compensation Buyer Google 308

Sales and Marketing Management

JANUARY 2, 2019

As a result, they often retain weaker performers, believing it is better than having an open territory. This leads to them to make excuses like, “I missed my goals because I had three underperforming sales reps” or, “I couldn’t hit my numbers because I had two open territories for half the year.” Which accounts (e.g.,

Hiring 224

Hiring Sales Management Territories Outsourcing Services 224

SBI Growth

SEPTEMBER 1, 2013

Loss of market share. Geography – territories are designed by zip code. Make the # by: Building territories around rep proximity. Prospects – similar to customers, but with buyers unfamiliar with your offerings. In an emerging market, you have to organize to beat the bad guys. Below average win rates.

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Revenue Hiring Lead Rank How To 316

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

MARCH 3, 2013

As the marketing leader, you play a pivotal role in bringing the new offering to market. From product development to field marketing, you are a lynch pin in the new release supply chain. Often a new product comes out targeting a subset of your customer & prospect base. So do careers. It’s not for everyone.

Ideal Customer Profile 306

Ideal Customer Profile Buyer Persona Segment Education 306

Sales 2.0

MAY 1, 2023

Disrupting the traditional sales model Scott sees AI disrupting some traditional sales models like geographic territories. Best in Breed” vs “all in one” The sales tool market will likely follow the same pattern that has played out in the marketing tech market. Like the idea of territories. Do you agree?

Scale 221

Scale Top of Funnel Territories Sales 221

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. ZoomInfo Salesforce Sync for Territory Management. Think about it.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. Why This Matters- The optimal routes to market have changed. You start building from that point.

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Compensation Social Media Incentives Incentive 325

SBI Growth

AUGUST 7, 2013

Marketing might be called in for a presentation design. She works closely with marketing to enable her team with content and leads. He is getting in front of prospects and valued customers. He’s looking at compensation analysis, territory design, and sales structure. But they are limited to these relationships.

Construction 334

Construction Ideal Customer Profile Territories Compensation 334

The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Tibor Shanto.

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Cold Calling Outsourcing Services Wireless Harvest 282

SBI Growth

JUNE 2, 2013

This means some territories are not producing to expected or potential revenues. Increase in Sales rep LinkedIn activity not related to prospects or customers. Do you see many reps ''preparing'' their profiles to be more marketable? Look for profile updates and network connections that are not customer or prospect oriented.

Hiring 312

Hiring Ideal Customer Profile Margin Commission 312

The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. We each presented three things you can do to close the year strong.

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Outsourcing Services Closing Hiring Social Selling 306

SBI Growth

NOVEMBER 16, 2013

Listening To the Market. Many of the answers to a sales leader’s execution problems are in the market. This post is focused on how listening to the market accelerates field execution. This post is focused on how listening to the market accelerates field execution. Listening to the market has many connotations.

Hiring 308

Hiring Call-back Face-to-face Buyer 308

Sales 2.0

DECEMBER 17, 2024

I am taking over a sales territory from a salesperson that has recently left the clients company. One of these seems to be healthcare accounts in certain relatively well-covered territories where current salespeople still have relationships. The grass is NOT usually greener in the accounts you have never marketed to before.

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Ideal Customer Profile Territories CRM Account 195

SBI Growth

NOVEMBER 17, 2013

Take note CEO, marketing leader and CIO. Sales, marketing, IT, strategy, operations and customer service. Territories and quotas that maximize output. Often, sales, finance, marketing and IT professionals all converge in this group. Marketing and sales need alignment. Listen up Chief Sales Officer.

Company 296

Company Hiring Buyer Persona Maximizer 296

The Pipeline

SEPTEMBER 21, 2021

When we look at how our friends in Marketing see the world, three simple categories. Think of it as being multilingual, they only speak one of the three languages spoken in their territory. These are say but two factors that answer the question “where the buyer is at.”. Let’s measure “readiness to buy” as time from decision.

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Buyer Demographics Video Territories 345

Sales and Marketing Management

DECEMBER 15, 2017

In an environment where the needs, goals and plans of your prospects and competitors are constantly changing, it’s hard to know whether to punt or go for the touchdown. Identify a common set of target accounts for sales and marketing. Prospects expect cold calls and emails to be personalized. Reduce time spent on research.

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Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

SBI Growth

OCTOBER 21, 2013

Your people will need new capabilities to thrive in a changing market. Those reps were covering an extensive territory and large customer base. A majority of reps focused on margin, and gave up prospecting for new accounts. He wanted the market to view his company as the place for ‘A’ players. Resource Allocation.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

The Pipeline

MAY 7, 2019

The skinny legs for many sellers are prospecting. Not much new in that, sales people have always preferred almost any other sales activity to prospecting. Specifically, direct prospecting , not indirect, not merely answering an inbound call generated by marketing. The issue is less about style and more about market view.

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Handbook Lead Rank Hiring Top of Funnel 235