Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

DiscoverOrg Sales

APRIL 19, 2018

But don’t forget about your sales territory plan. In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities. Calculate your Total Addressable Market (TAM). Why is sales territory planning important? Expand with a Win/Loss SWOT.

Territories 181

Territories Outsourcing Services Ideal Customer Profile Buyer 181

Sales 2.0

DECEMBER 17, 2024

I am taking over a sales territory from a salesperson that has recently left the clients company. One of these seems to be healthcare accounts in certain relatively well-covered territories where current salespeople still have relationships. The grass is NOT usually greener in the accounts you have never marketed to before.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. No more accidental overlap clear ownership prevents redundant work and territory disputes.

Data 130

Data Revenue Scale Territories 130

The Pipeline

JANUARY 22, 2019

People will tell you that the number one reason sellers do not like to prospect, specifically telephone prospecting, is rejection. I don’t like objections any more than anyone reading this, but it is part of the territory, just like 100 mile-hour pucks coming at your goalie mask; until you accept that you will always lag.

Objections 267

Objections Prospecting SME Cold Calling 267

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territories 52

Territories Ideal Customer Profile Analytics Proposal 52

Hubspot Sales

DECEMBER 31, 2020

In this post blog, we'll help you understand how to optimize your sales territory strategy to achieve bigger and better things this year. What is a sales territory strategy? Here's an example of what one might look like : It breaks down a physical territory, opportunities and their counts, and assignments to different reps.

Territories 131

Territories Hoovers Decision Maker Ideal Customer Profile 131

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Table of Contents What Is a Lead List? Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Hubspot Sales

DECEMBER 28, 2020

Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. What is sales territory mapping? Now, sales territory mapping software makes the process even more comfortable and straightforward for sales teams.

Territories 140

Territories How To Demographics Software 140

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Territories 130

Territories Field Sales Outside Sales Forecasting 130

SBI Growth

JANUARY 10, 2014

The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

SBI Growth

MAY 18, 2013

Here’s an example: Top Territory Todd: Todd has exceeded quota the past 5 years. Yet he has 3x the average territory potential in his patch. Prospects fall into his lap with little effort. His boss does not want to split his territory. But place him in an equal territory and watch him flounder.

Territories 303

Territories Hiring Quota Sales Leadership 303

The Pipeline

FEBRUARY 27, 2018

The problem with most call scripts salespeople use for proactive direct prospecting is that they are prepared for sellers, by people who are not buyers, and as a result, there is little for the prospect to grab and hang on too long enough to convert to engagement. By Tibor Shanto. A Race To The Wall. No Problem. This is hard for some.

Prospecting 215

Prospecting Skype ROI Face-to-face 215

DiscoverOrg Sales

MAY 8, 2018

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name. Sales intelligence vs. lead lists.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

SBI Growth

OCTOBER 12, 2013

Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. Don’t do a territory redesign project without knowing exactly who you’re targeting. Having a clear understanding of your ideal customers and prospects is essential to success. Armed with BPM’s and Personas, sales and marketing become much more effective.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

JANUARY 4, 2018

Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.

Marketing 201

Marketing SAP Face-to-face Territories 201

DiscoverOrg Sales

OCTOBER 27, 2016

Rather than react to inbound leads or simply start at the top of a list and work my way down, I analyzed my territory before I began. My goal was never about just hitting quota, but rather to generate the most revenue possible from my territory. Because of that, I could identify the several hundred accounts within my territory.

Territories 120

Territories Account Ideal Customer Profile Analysis 120

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Hubspot Sales

APRIL 27, 2021

They have to have a presence in various regions, and the managers tasked with making sure the sales efforts in those locations are carried out effectively are known as territory managers. The extent of a territory sales manager's influence leans heavily on the nature of their business, size of their teams, and structure of their sales orgs.

Territories 116

Territories Compensation Trade Show Salary 116

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. The bad news? Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

SBI Growth

OCTOBER 29, 2013

1 — Customers & Prospects: The most important thing is your customer/prospect. Territory, leads, compensation plan and their boss. For example: Territory — They need help targeting which prospects/customers have the highest propensity to buy. Focus Q1 training on modern prospecting using social selling.

Territories 308

Territories Compensation Buyer Social Selling 308

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

JANUARY 2, 2019

As a result, they often retain weaker performers, believing it is better than having an open territory. This leads to them to make excuses like, “I missed my goals because I had three underperforming sales reps” or, “I couldn’t hit my numbers because I had two open territories for half the year.” Which accounts (e.g.,

Hiring 224

Hiring Sales Management Outsourcing Services Territories 224

SBI Growth

SEPTEMBER 1, 2013

Loss of market share. Geography – territories are designed by zip code. Make the # by: Building territories around rep proximity. Prospects – similar to customers, but with buyers unfamiliar with your offerings. In an emerging market, you have to organize to beat the bad guys. Below average win rates.

Revenue 316

Revenue Hiring Lead Rank How To 316

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

MARCH 3, 2013

As the marketing leader, you play a pivotal role in bringing the new offering to market. From product development to field marketing, you are a lynch pin in the new release supply chain. Often a new product comes out targeting a subset of your customer & prospect base. So do careers. It’s not for everyone.

Ideal Customer Profile 306

Ideal Customer Profile Buyer Persona Segment Education 306

Sales 2.0

MAY 1, 2023

Disrupting the traditional sales model Scott sees AI disrupting some traditional sales models like geographic territories. Best in Breed” vs “all in one” The sales tool market will likely follow the same pattern that has played out in the marketing tech market. Like the idea of territories. Do you agree?

Scale 221

Scale Top of Funnel Territories Sales 221

Mereo

JANUARY 22, 2025

DETERMINING CAPACITY FOR SALES TERRITORY DESIGN To design effective sales territories, start by determining the capacity for each sales role. For example, a salespeople going after new customers typically have their time split between prospecting, administrative tasks, developing proposals, pricing and managing opportunities.

Ideal Customer Profile 36

Ideal Customer Profile Territories Account Based Marketing Lead Rank 36

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. ZoomInfo Salesforce Sync for Territory Management. Think about it.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. Why This Matters- The optimal routes to market have changed. You start building from that point.

Compensation 325

Compensation Social Media Incentive Incentives 325