Marketing Prospecting Strategy 
Zoominfo
SEPTEMBER 17, 2024
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. The advantage is clear. Let’s talk about how we can take care of that,’” he says.
Zoominfo
FEBRUARY 11, 2025
In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Too many companies go to market by accident.
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No More Cold Calling
FEBRUARY 13, 2025
Digital isnt a sales strategy. Hope isnt a strategy. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Start with Your Customer, Not Your Tech Stack If your sales strategy doesnt start with your customer, its doomed from the start.
Zoominfo
FEBRUARY 12, 2025
After 18 years in B2B marketing, Ive seen this song and dance before. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Zoominfo
AUGUST 27, 2024
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.
Pipeliner
NOVEMBER 24, 2024
The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Direct Mail: Send personalized mail to capture the attention of prospects.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Prospecting. Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. Whose job is it, anyway?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
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