Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling? What B2B Social Selling is Not. Why is Social Selling Important?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales 2.0

MARCH 8, 2014

But before I hit the delete button something struck me: Company XXX is putting a lot of marketing effort behind positioning themselves as a social selling company. A company that helps other companies implement social selling. and social selling for quite some time and I wanted to get your thoughts on our software.”

Social Selling 281

Social Selling Ideal Customer Profile Software Software 281

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Problem Examination.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

No More Cold Calling

SEPTEMBER 18, 2014

By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Social selling (i.e., I see you.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. As you know I put a fair bit of effort and passion into this blog to help sales people (and their companies) sell better. Probably makes more sense for you personally to connect me to your marketing colleagues so we can talk about how my blog can help you guys.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Keep reading!

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

The Pipeline

NOVEMBER 6, 2018

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. They were told to do an hour of social, so they are doing it, even if they are clearly deaf or not doing it right. Ingroup Tibor, you work in helping people with prospecting and sales.

Social Selling 230

Social Selling Cold Calling LinkedIn Networking 230

Understanding the Sales Force

JANUARY 8, 2014

The origins of Social Selling go back to early human life too, although, the tools that have given social selling its name are relatively new. Social Selling is also a trend. The role it plays and its impact on the future of selling are also hot topics and subjects of great debate.

Social Selling 275

Social Selling Top of Funnel Groups Trends 275

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? Download 8 Strategic Imperatives of Buyer-Centric Selling. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

SBI Growth

MARCH 3, 2014

This is a true story of how Social Prospecting is helping one Sales Leader. This post is about how one Sales Leader has implemented social prospecting. Their average buyer has little knowledge of his company''s full capabilities in each market. This is a more effective approach to prospecting. The Situation.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

Sales and Marketing Management

MAY 23, 2017

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers.

Social Selling 189

Social Selling InsideView Social Media Loyalty 189

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

DiscoverOrg Sales

AUGUST 23, 2018

More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. If you’re not, your prospects are wondering why.

Social Selling 192

Social Selling Social Media Media Twitter 192

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Sales 2.0

JULY 28, 2018

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

Social Selling 186

Social Selling Cold Calling Networking Comparison 186

Sales 2.0

MAY 14, 2014

This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. Prospects become clients one conversation at a time, through trust, credibility, and confidence. world hasn’t really changed how we market our firm. Tools Social Media' But how does a Sales 2.0 Customers Sales 2.0

Social Selling 297

Social Selling Pharmaceuticals Social Media Licensing 297

SBI Growth

MARCH 15, 2014

You know how hard it is for your reps to prospect today. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' Targets don’t answer their office phones or open e-mails.

LinkedIn 321

LinkedIn Account Advertising Advertising 321

SBI Growth

JUNE 28, 2014

If not, you are falling off pace in this new social world we live in. Social Selling Demand Generation CMO Marketing Resources Social Media Social Prospecting' Do people seek you out? Do they feel it is important to be in your network?

Demand Generation 327

Demand Generation Demand Generation Targets Social Media LinkedIn 327

SBI Growth

DECEMBER 20, 2013

Are you capturing cell phone numbers for leads, prospects and customers? The Tablet: Do you provide content that addresses your buyer’s market problems? Social Selling: Is your profile top tier? Content Marketing: Are you leading the charge or is this too much work? Or are you selling the way you want to sell?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Social Selling 137

Social Selling Training Social Media How To 137

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales 2.0

NOVEMBER 12, 2012

and Social Selling. Jorge: It’s interesting because I never considered it Social Selling when I started to use social media tools to sell. My prospecting approach at that time was going through lead lists and sending blind emails. I asked Jorge about how he uses Sales 2.0 How did this come about?

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Sales and Marketing Management

JANUARY 21, 2019

The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Automated sales prospecting. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

The Pipeline

JANUARY 13, 2014

cloak, before dawning top layer of social selling, are now shedding their load, and freely speaking about the virtues of cold calling. The tone was more logical, again, putting cold calling alongside social selling and other techniques and tools that make up a successful tool kit.

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

Understanding the Sales Force

JULY 10, 2014

Let''s see, there''s prospecting, qualifying and closing, and then there''s.wow, this is difficult! The biggest changes since our original set of 21 Core Competencies in 1994 are the inclusion of categories that compliment our dashboards as well as the inclusion of Sales Posturing and Social Selling.

Top of Funnel 310

Top of Funnel Social Selling Funnel Sales Cycle 310

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy.

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. With that in mind, here are four tips for advanced social selling.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

SBI Growth

SEPTEMBER 11, 2013

Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. Each post discussed the importance of these social selling steps. These are business contacts with an “in” to someone you’ve deemed a qualified prospect. Connecting online gives you and your prospect more information about each other.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

Hubspot Sales

DECEMBER 11, 2019

You might connect with a prospect on Thursday, book them for a call the following Tuesday, give them a demo that Friday, and close before the weekend. But you won’t get those results without a stellar LinkedIn social selling strategy. How to Prospect on LinkedIn. How to Prospect on LinkedIn. LinkedIn FAQ.

Social Selling 141

Social Selling LinkedIn Ideal Customer Profile Lead Rank 141

Sales 2.0

SEPTEMBER 14, 2014

In fact when you boil it down they make their first sales through social selling. By using social selling (a great idea to get things off zero) the founders and investors gave themselves an extra sales advantage. For tips on ramping up your sales knowledge as fast as you can grab Jill Konrath’s new book, Agile Selling.

Scale 373

Scale Hiring Collateral Social Selling 373

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Who are they?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

The Pipeline

NOVEMBER 13, 2014

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. Step back you don’t wanna get any on your shoes). .

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292