Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

MarketJoy

NOVEMBER 18, 2024

In todays hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. What Is Intent Data?

Cost per Acquisition 52

Cost per Acquisition Intent Data Sales Qualified Lead Intent 52

Sales Hacker

NOVEMBER 21, 2019

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.

Ideal Customer Profile 104

Ideal Customer Profile How To Churn Face-to-face 104

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Customer Leads Marketing Qualified Lead 54

SBI

JUNE 10, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Assistant captures everything during customer interactions, including data from prospects that don’t buy. Nancy: What does Unboxed do?

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. This ultimately leads to good customer relationships. This builds awareness and trust.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Your Sales Management Guru

OCTOBER 13, 2015

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts.

Revenue 40

Revenue Hiring System Case Study 40

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Sales Hacker

JUNE 23, 2020

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale that was previously unthinkable. And so, basically, that is the journey that most companies have. Sam Jacobs: Agree.

Customer 80

Customer Churn Lead Rank Scale 80

Hubspot Sales

MAY 10, 2018

Not only did this hurt my credibility as a salesperson and my company's credibility as a business, but it ingrained prospecting habits that are ultimately unsuccessful in the long term as buyers get smarter about what solutions exist. Smart companies always want to keep good people. Never give up.”.

Hiring 111

Hiring Hubspot Inbound Promotion 111

Sales Hacker

AUGUST 28, 2018

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. How much are companies leaving on the table when these pre-sale questions go unanswered?

Buyer 90

Buyer B2B B2C Survey 90

Crunchbase

NOVEMBER 17, 2022

Outbound selling is a technique that involves pushing your message directly to your prospects. In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. Inbound selling involves qualifying interested prospects.

Inbound 52

Inbound Outbound Ideal Customer Profile Strategy 52

Sales Hacker

JUNE 16, 2020

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communications for each prospect, every time enabling personalization at scale, previously unthinkable.

Government 100

Government Call-back Real Estate Face-to-face 100

MarketJoy

NOVEMBER 18, 2024

In today’s hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. What Is Intent Data?

Cost per Acquisition 98

Cost per Acquisition Intent Data Sales Qualified Lead Intent 98

DiscoverOrg Sales

AUGUST 24, 2017

Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience.

B2B 186

B2B B2C Buyer Persona Social Media 186