Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. You’ll come back and tackle the broader target markets down the road.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

BuzzBoard

JANUARY 6, 2025

Selling to small businesses carries the hallmark of innovation, personalization , and a focus on delivering tangible value in every interaction or touchpoint. These, indeed, are the forces reshaping how small businesses operate and thrive. Heres a closer look at the key aspects shaping this evolution: 1.

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Businesses must be prepared to deliver on the promises made in their advertisements to maintain customer trust and satisfaction.

Video 95

Video Advertising Advertising Marketing 95

BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. To succeed in this space, agencies must be willing to adapt their strategies and offerings to meet the unique needs and challenges of small businesses.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Sales 2.0

OCTOBER 9, 2020

If you’re an AE, I recommend appointing yourself a small business owner. Just like most small business owners you probably feel like you have no time. Just like small business owners there are things you can do to make this situation a lot better. But you have my blessing to become a small business owner.

Account 385

Account Social Media Scale Small Business 385

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” Join a Community of Unstoppable Small Businesses.

Referrals 317

Referrals Hiring Webinar Metrics How To 317

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? And you’re confident in your approach.

Small Business 105

Small Business Small Business Tools Prospecting 105

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. You need a system that integrates marketing, sales, and service seamlessly.

Small Business 122

Small Business Small Business Software Software 122

Apptivo

JANUARY 23, 2023

Manage contacts to manage business! Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! As a result, in order for any business to grow successfully, strong contact management software must be in place. Contact management: What is it? It’s already Monday!

Small Business 111

Small Business Small Business CRM Software 111

Smooth Sale

MARCH 25, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! Truthfully, small business growth brings a collection of unique headaches. Ignorance is unacceptable.

Small Business 125

Small Business Small Business Outsourcing Services Hiring 125

Marc Wayshak

SEPTEMBER 6, 2023

Are you a small business owner or a company founder who has found yourself in the role of the lead salesperson for your company? It’s a really common place to be because the reality is that sales is the driving force of any business, and we, as business owners, often have to master the process of selling what we do.

Small Business 103

Small Business Small Business Scale Hiring 103

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

Small Business 116

Small Business Small Business Tools Social Media 116

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

The Pipeline

OCTOBER 23, 2014

By developing long-term relationships, you optimize your marketing efforts and get the most from your customer base. Your marketing team plays an equally critical role. During this process, sales and marketing teams must work in harmony. She specializes on the topic of small business tips and resources.

Buying Cycle 300

Buying Cycle Loyalty Small Business Small Business 300

No More Cold Calling

JULY 1, 2014

Over the years, I have made it very clear that I don’t believe marketing has any business qualifying leads for salespeople. A marketing expert left me flabbergasted when he said, “Salespeople should not generate their own leads. That’s the job of marketing.” Marketing teams today provide invaluable support.

Sales Qualified Lead 261

Sales Qualified Lead Referrals Cold Calling Marketing Qualified Lead 261

BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. Small businesses play a vital role in the economy, and their unique needs and challenges must be taken into consideration. Let’s talk ‘CONVERSATIONS that CONVERT’.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Sales and Marketing Management

DECEMBER 8, 2019

For small and medium-sized businesses, the equalizing forces of mobile technology and social media are a double-edged sword. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Here are four ways: 1.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

Sales and Marketing Management

AUGUST 31, 2017

Author: Hazel Butters Why does your business exist? It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Sadly, when your own salespeople can’t articulate your business vision, it has a direct impact on business success…. Vision is vital.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

No More Cold Calling

AUGUST 7, 2014

In this week’s guest post, Will Brooks—executive vice president and director of marketing for The Brooks Group—discusses his perspective on cleaning house. Some examples of these time-wasters include: Calming upset customers, prospects, or co-workers. Associations Enterprise Sales Management Salespeople Small Business'

Hiring 274

Hiring Small Business Small Business Enterprise 274

No More Cold Calling

NOVEMBER 25, 2014

End the year with a bang using the only prospecting strategy that converts prospects into clients more than 50 percent of the time. That’s why all the sales and marketing automation tools in the world will never replace the power of a knowledgeable, experienced salesperson with a great referral network. Read more.)

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

No More Cold Calling

DECEMBER 4, 2014

We assume that: Because we had a good meeting with a client, we can forecast the business at 50 percent. Because a person visited a tradeshow booth, she’s a prospect. The truth is that most of the people who care about us and our businesses are happy to provide referrals. Because we did good work, our clients will refer us.

Sales Qualified Lead 275

Sales Qualified Lead Ideal Customer Profile Referrals Cold Calling 275

Sales and Marketing Management

SEPTEMBER 21, 2020

However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business. Flyers, handouts, and business cards can be shared virtually or sent in the mail.

Sales Meeting 317

Sales Meeting Meeting Nonprofit Face-to-face 317

Hubspot Sales

JANUARY 8, 2025

Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospects intrinsic motivation. Youre left wondering where it all went wrong.

Examples 113

Examples Strategy Hubspot How To 113

Sales and Marketing Management

JULY 19, 2019

When your prospects land on your website, they want to find what they’re looking for without having to click back and forth endlessly. It’s a good idea to place relevant links to your blog posts within your content and provide your prospects with an opportunity to learn more about the topic they’re interested in.

Customer 240

Customer Churn Loyalty Small Business 240

No More Cold Calling

DECEMBER 30, 2014

Here’s a hint: Any sales tactics, activities, or systems that help you build relationships with clients and prospects are worth the time and effort. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? Associations Enterprise Sales Management Salespeople Small Business'

Referrals 260

Referrals Gatekeeper Cold Calling Networking 260

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

BuzzBoard

SEPTEMBER 18, 2024

Why Is Identifying Lucrative Small Business Niches So Important for the Success of Digital Marketing Companies? Identifying profitable small business niches is vitally important for the success of digital marketing agencies. To stay ahead, continuous market research and niche analysis would prove beneficial.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

The Pipeline

NOVEMBER 29, 2021

With a proven track record of sales results and entrepreneurial thinking, Shane has spoken widely on topics such as engaging small businesses, building better customer experiences and effective segmentation and is an expert on Small Business research and insights. SMB-Acuity Web site: smb-acuity.com.

Small Business 173

Small Business Small Business Segment B2B 173

DiscoverOrg Sales

SEPTEMBER 19, 2017

Many sales and marketing team today are trying to implement account-based marketing – but not at the expense of their current marketing efforts, and without hiring a new, ABM-focused team. How to start account-based marketing (ABM). Most finance teams, even in the small-business space, can provide this.

Account Based Marketing 230

Account Based Marketing Ideal Customer Profile Webinar Metrics Direct Mail 230

The Pipeline

DECEMBER 5, 2016

In case you didn’t bother rushing to read the piece, it suggests that if you can only sell to buyers who have a self-declared pain or need, you will be in trouble, as 70% of the market, the Status Quo, is immune to the pain argument. The post Pain Leads To No Gain In Prospecting! Click To Tweet.

Leads 120

Leads Marketing Qualified Lead Prospecting Face-to-face 120

BuzzBoard

SEPTEMBER 17, 2024

Why Is Market Research Essential for Successfully Acquiring Small Business Clients? Market research is integral to small business success in the world of digital marketing. Without a robust understanding of the target market, success becomes less of a strategy and more of a game of chance.

Small Business 52

Small Business Small Business Research Marketing 52