Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

The Sales Hunter

MAY 3, 2019

I see salespeople and sales leaders spending countless hours updating reports and building out spreadsheets. These same people are quick to say that they just don’t have time to prospect or meet with customers because they’re busy. Copyright 2019, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

Sales Leadership 168

Sales Leadership Face-to-face Report Motivation 168

The Pipeline

AUGUST 18, 2014

I remember meeting with a VP of Sales with a “Solutions Provider “, and indeed they had a product that was “cool”, and in demand, addressing a common requirement in their target market. TS: So let me get this straight, your people do not have to prospect, you went to the conference because you had marketing budget to blow.

Conference 303

Conference Proposal Call-back Negotiation 303

Understanding the Sales Force

SEPTEMBER 9, 2013

Companies are spending more money on sales force evaluations, sales training, consulting, sales leadership development, sales process, infrastructure and sales recruiting services than 5 years ago. And selling has changed more in the past 5 years than ever before. Yes, it should. But there''s a problem.

Sales Management 288

Sales Management Hiring Compensation Trends 288

The Pipeline

JUNE 23, 2014

But trust is not an instantaneous thing, nor can it be acquired by the pound, it has to be earned, demonstrated through actions, it needs to be reciprocal, and to the chagrin of some marketing folks, it is much more than an italicized bullet point in a brochure. What’s in Your Pipeline? Tibor Shanto .

Objections 314

Objections Lead Rank Lead Scoring Buyer 314

SBI Growth

JULY 3, 2013

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. Tenured B2B Marketing CMO''s look forward to the mid-year QBR like one desires a root canal. This is because marketing is ‘pulled’ into QBRs.

Guidelines 300

Guidelines Referrals Construction Survey 300

Bernadette McClelland

JANUARY 20, 2018

Make your key objective to help the customer, not to close a sale. 5. Know your prospects. Find the problem, discover solution, present why solution is best for prospect. Bernadette McClelland is a Keynote and Sales Kick-Off Speaker, Executive Sales Leadership Coach, and published author. Build rapport.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

Zoominfo

FEBRUARY 26, 2021

Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

The Pipeline

JULY 16, 2012

Last week I was working with a group, we were looking at more effective prospecting, when we got around to discussing referrals, I got back some familiar comments. The specific comment was that the rep was reluctant to ask prospects/clients for referrals “because what if the person or company they refer are out of my territory?”

Referrals 324

Referrals Lead Scoring Lead Rank Territories 324

SBI Growth

NOVEMBER 28, 2013

He provided no value to Sales leadership. No clear agreement between Sales and Marketing on lead and opportunity definitions. Guidance to Marketing not provided on the most effective investment of dollars and resources. Work with Sales, Sales Ops and Marketing to pinpoint improvement areas.

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

SBI Growth

JANUARY 14, 2013

During his 8 years in sales leadership he made his number 4 times. Product Marketing didn’t train his team for the launch. Field marketing was short staffed so he didn’t get any leads. Sales forces have never had better access. Learning how to prospect using tactics like social surround is the wave of the future.

Lead Rank 324

Lead Rank Lead Scoring Social Selling Sales Methodology 324

No More Cold Calling

JANUARY 16, 2020

That’s why we need sales managers. Actually, what we need is strong sales leadership. Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals.

Referrals 328

Referrals Sales Management Hiring Scale 328

SBI Growth

JULY 13, 2013

The market outpaced him. You will learn if you possess the relevant skills of an “A” player sales leader. He wanted his direct reports (Sales Directors) to see how it was done. Assessed his sales leadership team and realized he needed to upgrade 3 of his sales directors. Dave was once an ‘A’ player.

Promotion 310

Promotion Fashion Trends B2B 310

No More Cold Calling

APRIL 16, 2020

At least, that’s what many prospects have come to believe. They hear the word sales and think of the stereotypical used-car salesman. How Your Prospects Choose Whom to Trust. Whatever I have to say about Coronavirus, the plunging stock market or the long-term economic implications is just that, my opinion.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

The Pipeline

OCTOBER 19, 2020

Jeff is an engineer by training, he has spent his entire career grinding out a sales number as VP and GM of the Canadian subsidiaries of Data General/EMC, NetApp and Veeam Software. He shares his 25+ years of sales leadership and helps you lead and sell through all types of markets. Your Chance To Shape The Future.

Sales Qualified Lead 220

Sales Qualified Lead Engineering Survey Sales Leadership 220

SBI Growth

JULY 8, 2013

An outspoken prospect did not like Rick’s aggressive style. The prospect posted negatively on Bounty’s Facebook site. Mary in Marketing saw the post (during an infrequent scan of the company page.) Altimeter Group research checked for formalized customer-facing social media efforts for sales. What about Rick?

Social Selling 320

Social Selling Company Social Media Policies 320

SBI Growth

DECEMBER 30, 2013

Marketing leaders should feel great about having a solid marketing plan locked in. Requests from sales leadership will alter the plan. Proactively embrace sales kick-off to validate and generate momentum for the plan. For most B2B companies the annual sales kick-off occurs in January. Don’t sit it out.

Face-to-face 300

Face-to-face Lead Rank Lead Generation Google 300

SBI Growth

MAY 18, 2013

Prospects fall into his lap with little effort. Is your Go-to-Market Strategy relevant – dated sales channels will frustrate customers. Reduce non-selling time – admin doesn’t make any sales person money. Execute the 10 Sales Leadership Ideas in the tool - ‘A’ players won’t settle for an average leader.

Territories 303

Territories Hiring Quota Sales Leadership 303

Sales and Marketing Management

JUNE 25, 2018

How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. A good sales job interview question is, “Will you bank-roll me at relevant conferences 100 percent?” If hesitation, don't work there - that's an anti-sales culture.

B2B 319

B2B Banking Conference Decision Maker 319

Allego

FEBRUARY 2, 2021

We had to figure out how to virtually communicate in ways that supported connection and engagement and enabled us to keep our fingers on the pulse of what is happening in the market—and with our teams. . The post The 3 Ps of Successful Virtual Sales Leadership appeared first on Allego. Why am I there? How do I want to show up?

Sales Leadership 127

Sales Leadership Face-to-face Distribution Webinar Metrics 127

Understanding the Sales Force

NOVEMBER 6, 2013

That fear - and most salespeople aren''t even consciously aware of it - prevents them from: Making prospecting calls. Making enough prospecting calls. Challenging a prospect''s thinking, plan, or position. But the remaining 74% - the group that basically sucks - battles the fear of failing on a daily basis.

Sales Qualified Lead 276

Sales Qualified Lead Hotels Hubspot Decision Maker 276

No More Cold Calling

MAY 2, 2019

But they often lack one critical business leadership skill. The Sales Leadership Gap for Small Biz. Perhaps they came from marketing, IT, product development, finance, consulting, or customer success. But very few came from sales. No more hoping someone else would “do sales.”. There’s no cost to referrals.

Small Business 316

Small Business Small Business Referrals Hiring 316

SBI Growth

DECEMBER 5, 2013

Within your sphere of influence, you can deliver results for sales leadership. Sales, Finance, Marketing and Customer Service need this alignment. Having a clear understanding of your ideal customers and prospects is essential to success. Stay focused on those situations you can control.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Sales and Marketing Management

AUGUST 20, 2018

We looked at the sales process. Typically, it would start with an email from a prospect, asking a question about price, availability or some product feature. The sales team was jumping on these opportunities, firing back an answer to the prospect’s question – often within minutes – and then following up with a phone call.

Buyer 294

Buyer Call-back Follow-up Sales Qualified Lead 294

SBI Growth

DECEMBER 22, 2013

People get disappointed with sales training events. Sales leadership is hard. Specifically: Problem - Marketing does not generate enough demand. Impact - Without sufficient demand, sales misses the number. Choice - Accept it, complain about marketing or generate your own leads. They are easy.

Scale 282

Scale Compensation Exercises Follow-up 282

Sales and Marketing Management

FEBRUARY 19, 2018

Next time you prospect a company, add a board member. When you're at work, prospect incessantly. Tony Hughes is a bestselling author, award-winning blogger and the most read LinkedIn author globally on the topic of B2B sales leadership. Tony’s most recent book is “Combo Prospecting.” Ruffling feathers?

Call-back 329

Call-back Negotiation Decision Maker Sales Qualified Lead 329

Keith Rosen

APRIL 15, 2020

Here are eight paradoxes that will widen your peripheral view around how the top sales gurus think around selling, cold calling and prospecting for new business to win more sales in a volatile, uncertain marketplace. A champion mindset that wins more sales. The Eight Paradoxes of Prospecting. Another paradox!).

Prospecting 132

Prospecting Cold Calling Sales Qualified Lead Face-to-face 132

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. What is Sales Prospecting?

Tools 124

Tools Prospecting Top of Funnel Ideal Customer Profile 124

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Bernadette McClelland

FEBRUARY 25, 2018

He says, ‘ Very few people in the business world seem to realize that the number #1 factor that is impacting sales performance today is shrinking target markets. Unless you happen to be lucky enough to be working in an early growth market, then your total addressable market (TAM) is not as big as you think it is.

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

No More Cold Calling

JULY 17, 2014

When you’re looking for a new accountant, marketing firm, lawyer, technology solution, bank, or even hair stylist, I bet you don’t just pick one at random. Message to Management]: Why Great Sales Leaders Listen. I met Todd McCormick, senior vice president of sales for Silverpop, at a marketing conference years ago.

LinkedIn 264

LinkedIn Networking Webinar Metrics Cold Calling 264

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

Report 222

Report Data B2B Survey 222

Steven Rosen

JANUARY 9, 2024

Colleen Stanley and Steven Rosen from the Sales Leadership Awakening podcast discuss how building excellence in sales leadership starts with having the right team. Sales leaders must be willing to make tough decisions about non-performers and proactively recruit top talent.

Hiring 156

Hiring Sales Leadership Coaching Sales Goal 156

Steven Rosen

JANUARY 9, 2024

Colleen Stanley and Steven Rosen from the Sales Leadership Awakening podcast discuss how building excellence in sales leadership starts with having the right team. Sales leaders must be willing to make tough decisions about non-performers and proactively recruit top talent.

Hiring 156

Hiring Sales Leadership Coaching Sales Goal 156