Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Rank 98

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

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Sales Enablement Strategy Scale Hiring 130

Partners in Excellence

JULY 8, 2024

Retention, renewal, expansion is key to our success with customers. Retention, renewal, expansion, in all business models is critical to our continued success and growth. But somehow, we tend to think of retention, renewal, expansion differently from how we look at net new customer acquisition.

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Retention Face-to-face Customer Customer Service 143

DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. Total Addressable Market (TAM) is the total available opportunity for your product or services.

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Lead Rank Marketing Hiring Vendor 162

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SBI Growth

MARCH 2, 2021

Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. The most difficult challenge leaders will face in 2021 is motivating personnel. In this environment, how.

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Motivation Sales Talent Retention Meeting 229

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. They help improve customer experiences and boost customer retention with ever-progressing data analytics features.

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Trends CRM Top of Funnel Marketing 246

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

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Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

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Analysis Marketing Lead Rank How To 273

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. What is Market Intelligence? That’s where market intelligence comes in.

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Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Ideal Customer Profile Lead Rank Marketing Loyalty 264

Understanding the Sales Force

JULY 6, 2022

The first page of results was filled with self-serving articles from companies like Gong (artificial intelligence for digital prospecting), Hubspot (marketing platform) and more urging you to leverage their platforms so that you don't have to rely on salespeople.

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Retention Customer Compensation Hubspot 201

Smooth Sale

MARCH 27, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Prospects Can Direct Us to A Better Path for Sales Long ago, salespeople were advised to generate many cold calls daily to find one or two interested parties. Its critical to realize that we are each unique individuals, prospects included, with varying thinking and abilities.

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Prospecting Hiring Lead Rank Lead Scoring 78

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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Top of Funnel Marketing Scale Forecasting 218

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

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Intent Intent Data Intent Signal Account Based Marketing 130

Janek Performance Group

DECEMBER 24, 2024

From this, team members know what is expected, and they will buy-in to the organizations long-term goals, which can boost morale and significantly affect retention. This can range from traditional selling skills, such as tips on prospecting, engagement, negotiation, etc., What do you want reps to take away from the training?

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Training Hiring How To Retention 118

Smooth Sale

OCTOBER 21, 2024

Experts estimate that worldwide, the gamification market was $6.33 Adding gamification to the mix encourages customers to actively participate in the shopping experience, which helps boost retention. A uthor bio: Cheryl Lesniak is the Director of Marketing at Frank Mayer and Associates, Inc.,

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Strategy Retail Lead Rank Lead Scoring 113

MarketJoy

OCTOBER 30, 2024

In today’s competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. Creating a Unified Revenue Engine The solution?

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Sales Qualified Lead Lead Rank Closing Marketing Qualified Lead 52

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer.

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Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Hubspot Sales

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

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Data Hubspot Negotiation B2B 111

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

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Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital.

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Survey Prospecting Customer Face-to-face 130

No More Cold Calling

MAY 3, 2018

Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. That’s not selling. Get Referrals.

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Lead Generation Lead Rank Lead Scoring Marketing Qualified Lead 270

The Pipeline

JUNE 9, 2020

Given the changes and opportunities in the market, it’s time for new legs on an old stool. As mentioned the revenue may be better served by me stepping out and letting the success team drive adoption and retention. The good news is when the new onboards, there will be seven people already working together for some time.

Pivotal 354

Pivotal Hiring Face-to-face Distribution 354

Smooth Sale

MAY 25, 2022

Attract the Right Job Or Clientele: Improving Your Business Prospects One Step At A Time. Our collaborative blog provides insights for ‘Improving your business’ prospects one step at a time.’. Specifically, looking at how you can hope plus take action for improving your business’ prospects one step at a time. _.

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Prospecting Hiring Licensing Research 139

Sales and Marketing Management

JUNE 30, 2019

In this “death by PowerPoint” setting, information retention is typically low, and companies don’t realize they’ve squandered an opportunity to get reps started on a targeted learning path that maximizes productivity. Organizations can also incorporate role-plays and video coaching assignments to promote knowledge retention by application. #4

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Hiring Retention Case Study Maximizer 221

SBI Growth

JULY 28, 2020

As COVID-19 has left many businesses scrambling to adapt to changing economic and technological conditions, many top sales leaders are actively embracing the new normal with the latest technologies and best practices to improve their teams’ efficiency and make their.

Prospecting 234

Prospecting Ideal Customer Profile Top of Funnel Sales 234

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing. BDR achievement has remained steady.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Allego

JANUARY 9, 2025

A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Whether its improving patient outcomes or delivering cost savings, certifications should align with overarching goals to ensure every conversation with a prospect delivers value.

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Hiring Marketing Exercises Scale 62

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

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Sales Coaching Software Software Coaching 130

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

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Trade Show Hiring Social Media Marketing 147

Smooth Sale

OCTOBER 28, 2024

Prospects who soon become paying clients may find annoyance with products and services that perform poorly as promised. On the backend, when one puts disclaimers in documentation upfront and advises prospective clientele on expectations, it all works to the benefit of those on the receiving end and, ultimately, to the benefit of the business.

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Lead Rank Policies Hiring Motivation 109

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. I was surprised to hear him talk about the fact that his company was now embracing specialist sales roles.

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Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing. B2B Streaming Intent Data: The Future Of Sales And Marketing.

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Intent Data Intent Data Intent Signal 244