The Pipeline

NOVEMBER 19, 2020

Your prospects sure don’t! Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Prospecting consists of regaling anyone who’ll listen with that value prop. By Tibor Shanto.

Lead Scoring 398

Lead Scoring Lead Rank Margin SME 398

The Pipeline

NOVEMBER 16, 2021

Unfortunately, many salespeople see their pipeline as a holding tank for opportunities, rather than a means of driving to quota. Pipeline reviews involve flows and paths to success, quota. Before you get too excited, the battle is with time, quota, and skill. The market continues to evolve without consulting us first.

Pipeline 308

Pipeline Quota Video Resources 308

The Pipeline

FEBRUARY 22, 2022

Quota attainment remains under 60%, closed forecasted deals aren’t much better. Even before you identify specific prospects, we need to understand why they would interact with us. Given that about 90% of your addressable market is not “In” the Market, you need to think outside the “product”. By Tibor Shanto.

Objections 351

Objections Forecasting Quota Buyer 351

The Pipeline

JUNE 3, 2020

As people ascend from their quarantine, fix up their hair, and realize their sales, or specifically quota retirement, needs attention. What are the thought leaders in your target market talking about? They don’t know either, but they have a following, your target market. How typical for the tribe. Trust In You.

Sage 361

Sage Airlines Enterprise Enterprise 361

No More Cold Calling

AUGUST 2, 2018

And still they are expected to prospect and bring leads into the pipe. How do they manage their time when they must do demos, talk to clients, prospect, and simultaneously juggle many customers, all while dealing with a complex solution? It’s no wonder that 57% of sales reps expect to miss their quotas this year.

Data 297

Data Quota Face-to-face Trends 297

Zoominfo

DECEMBER 6, 2022

Making the cold outreach process less intimidating often depends on sales quotas. You want to set attainable quotas that achieve real success without compromising the seller’s sanity or the prospect’s journey. To be successful, quotas should be based on tried and true data.

Outbound 130

Outbound Quota LinkedIn Follow-up 130

Alice Heiman

APRIL 15, 2020

A month ago, you knew what to say when you picked up the phone or composed an email to prospect s. You knew your ideal customer profile, your target market, and your value propositions. You had all the tools you needed to prospect efficiently and effectively. . The New Reality of Prospecting . Relationships matter.

Ideal Customer Profile 166

Ideal Customer Profile Prospecting How To Face-to-face 166

Zoominfo

JUNE 28, 2023

And for revenue leaders, that means the tug-of-war between sales capacity and quota attainment is perhaps more important than ever. Instead of seeing sales as purely a problem of capacity, sales leaders should focus on the other half of the equation: quota attainment. So how should sales leaders evaluate and measure quota attainment?

Quota 130

Quota Hiring Scale Face-to-face 130

Sales 2.0

OCTOBER 9, 2020

OK, maybe keep it a secret between us for now, but when you kill your sales quota and everyone starts calling you a Rockstar, you may want to let on (in the right circumstances). No, not those blokes in marketing that never have time to help you, your own team.). But you have my blessing to become a small business owner.

Account 385

Account Scale Social Media Small Business 385

The Pipeline

OCTOBER 9, 2017

Building a base of knowledge and understanding with a given prospect, their objectives, hurdles, etc., The rep in question was a solid B player, knows the product, market, and there were years he actually made quota. If you want to put your fingers on the scale, don’t use time, use prospecting instead.

Scale 265

Scale Quota Margin Referrals 265

Sales and Marketing Management

JANUARY 21, 2019

The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io Sales prospecting tools, such as Pipedrive, Vainu.io Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

No More Cold Calling

AUGUST 30, 2018

Unless your prospect knows who you are and expects to hear from you, you might as well step into a freezer. Reps fool themselves into believing that they’re not sending cold emails or making cold calls because they’ve researched their prospects and sent emails with catchy subject lines about why buyers should talk to them.

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

The Pipeline

AUGUST 27, 2019

Consider travel, time understanding the clients and market, generating leads, and more. They not only give away their time; they pay the prospect for the privilege of doing so. In the process telegraphing to the buyer that despite everything you said to this point, the real object here is your quota. Giving It Away.

Wireless 264

Wireless Discount Face-to-face Scale 264

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. By Tibor Shanto. Even Less Receptive.

Buyer 277

Buyer Collateral Harvest Quota 277

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. This involves many of the same activities over time across many prospects and/or clients.

Lead Scoring 352

Lead Scoring Lead Rank Ideal Customer Profile Objections 352

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects. This will establish you as an industry expert and tell your prospects that you’re the one who likely has the solution to their problems.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

The Pipeline

APRIL 6, 2021

Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. But as Mike Tyson said, the best made plans are laid out by the first punch or prospect objection. Doing a much better job selling the manager on the discount than selling the value to the prospect.

SME 299

SME Lead Rank Lead Scoring Discount 299

Sales and Marketing Management

JANUARY 20, 2020

Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects. What comes after prospects consume your content? Be the One Who Listens to Customers and Prospects.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

The Pipeline

JUNE 4, 2019

Not a popular refrain among sales types, which may explain why nearly half of B2B reps will miss quota this year. I had one client where, based on their internal measures, my Proactive Prospecting Program increased their appointments by 666%. But I bet the manager telling you that, doesn’t take the same view of your quota.

Discount 268

Discount Vendor Quota Buyer 268

No More Cold Calling

DECEMBER 19, 2019

Prospects don’t care about your facts. Prospects don’t care about you … or me, for that matter. He was frustrated that reps weren’t calling high enough, it took way too long to reach a prospect, and they weren’t making quota to boot. Want to learn more about connecting with prospects? Facts and more facts.

Sales Qualified Lead 349

Sales Qualified Lead Hiring Face-to-face Cold Calling 349

Hubspot Sales

MARCH 11, 2024

I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. Improve open rates by including video messages in your cold outbound outreach.

Quota 124

Quota Video Revenue Call-back 124

The Pipeline

OCTOBER 3, 2016

And while I would not argue the positive impact of technology on many elements of selling, more is not always better, and in fact without an overarching strategy to execution and development path for your human assets, it is more likely holding you back, just review the many studies around quota attainment. Short term pain for long term gain.

Quota 303

Quota Resources Call-back Sales 303

No More Cold Calling

JUNE 7, 2018

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. attain quota, and about 65 percent of sales reps in Europe do so. The trust the prospect has for the referral source is transferred to the salesperson.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

The Pipeline

AUGUST 6, 2019

Tell your reps to go out and find people with the pain our product and marketing people tell them they can cure. When the prospect tics enough of the boxes, their qualified. The current approach tends to set the bar somewhat low, taking away valuable time that can be spent with real prospects.

Sales Qualified Lead 242

Sales Qualified Lead Buyer Segment Quota 242

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? What Should My Sales Intelligence Tool Include? 1 for good reason.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

MAY 13, 2018

While this advice may sound cliché, it really is important for sales reps to approach their quota one day at a time. Think about this way, if you don’t make prospecting a daily habit and only focus on the deals at hand, how will you meet your goals next month or the month after that? Look into prospecting tools. Hire new talent.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Zoominfo

JULY 6, 2020

Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. A Guide To Marketing Automation.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

No More Cold Calling

JANUARY 24, 2019

percent of sales reps made quota last year. My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. In fact, that’s why many buyers shy away from gated marketing content.). You call a lead that marketing has “qualified.” Yeah, me neither.) Still chilly.).

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Hubspot 122

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing. BDR achievement has remained steady.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

MARCH 4, 2021

Prospecting. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Having a scoring and qualification system in place will weed out unfit leads and save sales and marketing teams time. Refine and tailor your value proposition.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital.

Survey 130

Survey Prospecting Customer Face-to-face 130

Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. I was impressed by this company’s approach and given their product it appeared to me that they would want to reach salespeople, sales managers and marketing people. He told me he did not care if his marketing department got help. He only cares if he makes his quota this year.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales 2.0

DECEMBER 17, 2024

Reminder 3: The grass is NOT usually greener in the accounts you have never marketed or sold to before. Reminder 4: Selling is not only something you only do with clients and prospects, but something you do all the time. Some of the internal sales you make, might be the biggest factor determining if you make your quota.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Sales and Marketing Management

MAY 31, 2020

Do their existing quota allocations still make sense in this new world? Reevaluate Quotas to Fit the Changing Market . With an unexpected economic downfall due to the global pandemic, quotas set for sales staff at the beginning of the year, or even the end of last quarter, may no longer be possible to meet in the short term.

Motivation 194

Motivation Compensation Commission Incentives 194