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Taking sales to the next level

Sales 2.0

The problem of missing decisionmakers most often shows up when companies submit a proposal and never hear anything back. Following a systematic process to identify decisionmakers, understand their interests, and have them “coauthor” proposals, can significantly boost closing ratios. Sales time sucks.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path. History of the Sales Enablement Market. Market Oversaturation. Sales enablement platforms won’t be far behind.

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Sales may be about to get harder

Sales 2.0

Don’t be surprised if more of your proposals go to “Neverland”. Do some salespeople lack relationships in the market? Sales tools: Do you have too few sales tools, or too many? Are your tools actually being used by your sales team (CRM for example)? Do your tools support your sales process?

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The More and Less of B2B Marketing

Sales and Marketing Management

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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The Process that Could Be Making You Non-Compliant, Without You Even Knowing

Sales and Marketing Management

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. The Risks Posed by the Proposal Process. The Burden of Security Questionnaires.

Proposal 251
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.