Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246

Churn Marketing Loyalty Software 246

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 1: The funding play. 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 276

Education Marketing Campaigns Nonprofit 276

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

eGrabber

NOVEMBER 6, 2024

For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies. According to a recent report, the healthcare staffing market in the USA is projected to reach billions in revenue over the next decade.

Lead Generation 52

Lead Generation Sales Qualified Lead Tools Lead Rank 52

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Anne Miller

NOVEMBER 8, 2024

You present your service to a qualified prospect. Bogdan helps service businesses sell more in less time with “done-for-you storytelling” webinar presentations that your prospects access online. His is a unique, impressive, and very much needed service that covers the many steps required for building a successful marketing funnel.

Webinar Metrics 133

Webinar Metrics Top of Funnel Funnel Benefit 133

SalesFuel

APRIL 1, 2025

A report from the National Association of Colleges and Employers ( NACE ) shows that using hiring assessment tools is a growing trend. Types of Hiring Assessment Tools Being Used If youre planning to hire a new college grad, you want to be sure they can handle the work. Around 64% of employers use assessment tools.

Hiring 59

Hiring Tools Real Estate How To 59

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. You can present a customized workspace to your sellers, sharing news and content that is filtered for each seller’s specific needs and providing a special section for new and relevant announcements. Customized workspaces :?You

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. They allocate an average of 10% of revenue to marketing activities. Around 46.7%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

The Pipeline

JUNE 25, 2020

We are living in interesting times, with multiple transformations triggers all present at the same time, all equally intense,” said Robert T. I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” I didn’t see any new tools introduced.

Sage 288

Sage Real Estate Skype Collateral 288

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Company 111

Company Scale Retention Margin 111

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies?

Software 115

Software Software CRM Oracle 115

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Hubspot Sales

DECEMBER 20, 2024

While his presentation does a deeper dive into the process, the three top-level steps to leveraging useful business trends are: 1. But by implementing lesser-known tools and putting time into the digging, you can unearth something truly unique and worthwhile. How many people have this problem? What did you think of this article?

Trends 104

Trends How To Journal Analysis 104

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Sales and Marketing Management

SEPTEMBER 28, 2020

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Partners in Excellence

NOVEMBER 6, 2024

They are presenting the strategic goals and numbers for the coming year. The present endless models on selling activities, outlining monthly and quarterly goals for demand/lead gen, outreach, meetings, top of pipeline, pipeline, renewal/retention, comp models and so forth. .” Want to 2X ARR, we have the equations for that.

Lead Gen 127

Lead Gen Lead Rank Top of Funnel Analytics 127

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.”

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Janek Performance Group

JANUARY 22, 2025

Historically, this presented a problem. Not only that, but you can instantly access sales history and marketing campaigns and gain useful insights into clients and contacts with the ease of a customizable dashboard. Each function marketing, sales, operations, sales support , and customer support, etc.

CRM 118

CRM Lead Qualification Social Media Data 118

Hubspot Sales

JANUARY 14, 2025

As opposed to throwing out empty promises and pushing out generic pitches during prospecting, sales champions focus on presenting value rather than applying pressure on customers, which creates more space for fostering trust and genuine connections. Sales champions excel when they have the right tools at their fingertips.

Data 111

Data Hubspot Negotiation B2B 111

BuzzBoard

MARCH 17, 2025

Well, theyre seeking a trusted partner who shares their values and understands their unique needs so that clients achieve their marketing as well as business goals. Learn how to humanize your brand and enhance your client relationships by showcasing the force behind your digital marketing strategy. Campaigns underperform.

Ideal Customer Profile 52

Ideal Customer Profile Scale Marketing How To 52

SalesFuel

JANUARY 31, 2025

Here are the anticipated levels of market share that specific formats will hold by the end of year: Digital video (with CTV/OTT) 23.2% Between supply shortages and ever-present inflation, every business owner is looking for a way to improve. On the other hand, only around 20% of marketers will increase their brand advertising.

Media 59

Media Marketing Advertising Advertising 59

Hubspot Sales

NOVEMBER 12, 2024

Highlight specific tools or strategies they're using, and provide a clear comparison to industry benchmarks or best practices. Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

The Pipeline

SEPTEMBER 2, 2020

These three elements have proven to be consistently successful in 15 plus years, in all geographies, across various industries and markets. The challenge is ensuring that all three are present and working together to achieve desired results. There is no shortage of data being generated by apps and automation tools.

System 316

System Prospecting Quota Decision Maker 316