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An Intro to a Go-To-Market Strategy’s Steps

Zoominfo

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246
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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Making sure the platform matches your presentation style is an important consideration.

Software 177
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The 10 Best SaaS CRM Software

Hubspot Sales

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? The CRM market size is expected to grow to $262.74 User Experience.

Software 115
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90+ Important B2B Content Marketing Statistics

Zoominfo

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246
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An Intro to a Go-To-Market Strategy’s Steps

Zoominfo

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 179
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.