Sales and Marketing Management

DECEMBER 7, 2022

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

Strategy 317

Strategy Marketing Enterprise Enterprise 317

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

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Analytics Software Software Data 246

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Sales Training 390

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. Hồ Chí Minh.

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Marketing Course Sales Account 266

Sales and Marketing Management

JUNE 26, 2023

Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back. The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management.

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Company Marketing Opportunity Sales 296

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI.

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B2B Marketing Strategy Lead Rank 130

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. We develop the checklist strategy in presenting our products to these customers. It’s natural to think this way.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

Sales and Marketing Management

FEBRUARY 26, 2025

Cognitive science offers proven techniques to help make presentations more persuasive, memorable and action-driven. The post The Science of Stunning: How to Create Presentations That Demand Attention appeared first on Sales & Marketing Management.

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How To Marketing Sales 177

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

The Pipeline

NOVEMBER 16, 2020

Sales Scrum Episode #24 – Guest Duane Tough. Provide necessary linkage between enabling today’s opportunities and opening avenues to the markets of tomorrow. Currently working with many clients in the Financial Services and promoting CardLess and Card Not Present and ContactLess ATM services.

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Promotion System Sales Opportunity 369

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

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Fashion Promotion Discount Vendor 130

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. In today’s markets, that’s often a luxury reps can simply no longer afford.

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Churn Face-to-face How To Buyer Intent 130

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Indeed, adding scents to products can increase sales.

Marketing 88

Marketing Influencer Loyalty Remedy 88

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

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Education Marketing Campaigns Nonprofit 276

Sales and Marketing Management

APRIL 13, 2020

Author: Andres Lares, Shapiro Negotiations Institute There is a small truism about connecting with people that anyone in sales can tell you, and they learned it early in their careers. In sales and negotiations, the uncertainty and fear spread by COVID-19 has created unanticipated obstacles and challenges. Be a human first.

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Face-to-face How To Negotiation Lead Rank 393

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales Gravy

NOVEMBER 7, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount sits down with Andy Matheou from RHM Staffing to dive deep into the challenges and triumphs of selling in the staffing industry. Competitiveness and resilience are essential traits in both sales and personal life, helping individuals push through challenges and setbacks. –

Cold Calling 103

Cold Calling Decision Maker Face-to-face Competition 103

SBI Growth

FEBRUARY 15, 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique challenges and opportunities.

Opportunity 314

Opportunity Marketing Sales Strategy 314

Sales and Marketing Management

DECEMBER 8, 2021

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

Incentives 348

Incentives Incentive Marketing Sales 348

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. They are the people in commercial organizations responsible for both strategy development and sales execution. Are you crushing your sales numbers, or are you falling short? If you want to crush your sales numbers, it comes down to execution.

Strategy 408

Strategy Scale Objections Maximizer 408

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

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Report Lead Scoring Lead Rank Marketing 83

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

SEPTEMBER 21, 2020

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business.

Sales Meeting 317

Sales Meeting Meeting Nonprofit Face-to-face 317

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. Further, regulatory pressures, complex buying cycles, and the rise of digital technology have transformed the way sales teams must operate. Thats where sales certifications come in.

Hiring 62

Hiring Marketing Exercises Scale 62

Pipeliner

OCTOBER 26, 2024

In a recent episode of the Sales Pop Online Sellers Magazine, host John Golden sat down with Gail Kasper , a master sales trainer, author, television host, producer, and humanitarian. The system emphasizes the importance of building momentum in sales conversations and maintaining consistency, much like the behavior of cockatoos.

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System Lead Scoring Lead Rank Negotiation 98

Sales and Marketing Management

NOVEMBER 9, 2020

Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite. Here’s how the sales team should handle calls now that the C-suite is actively involved. Get the Executive Talking. Neither demo nor deck is an opportunity to “do what we’ve always done.” Mind the CFO.

Buyer 334

Buyer Strategy Buyer Persona ROI 334

Anne Miller

NOVEMBER 8, 2024

You present your service to a qualified prospect. Bogdan helps service businesses sell more in less time with “done-for-you storytelling” webinar presentations that your prospects access online. His is a unique, impressive, and very much needed service that covers the many steps required for building a successful marketing funnel.

Webinar Metrics 133

Webinar Metrics Top of Funnel Funnel Benefit 133

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. Deliver tailored insight and strategies.

Prospecting 105

Prospecting Case Study Industry Study 105

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Sales and Marketing Management

APRIL 21, 2025

Every stage of the customer lifecycle presents an opportunity to build trust, strengthen relationships and position yourself as more than just a service provider. The post Beyond Transactions: How to Build Customer Relationships That Last appeared first on Sales & Marketing Management.

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Customer How To Vendor Positioning 270

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Slowing Growth Rates Sales Business leaders have sounded the alarm. Sales growth is declining and has been for the past two years.

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Survey B2C Marketing Social Media 59