Sales and Marketing Management

JULY 27, 2022

The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.

Leads 347

Leads Marketing Qualified Lead Marketing Revenue 347

Sales and Marketing Management

MAY 24, 2022

The post The Past, Present, and Future of Enablement Technology appeared first on Sales & Marketing Management. What began as a technology to help sellers meet their quotas and engage buyers is now a diverse industry dedicated to fostering a thoroughly human experience.

Quota 156

Quota Sales Enablement Buyer Industry 156

Sales and Marketing Management

APRIL 24, 2024

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time. The post From Reel to Real: A Fisherman’s Guide to Authentic Marketing appeared first on Sales & Marketing Management.

Marketing 156

Marketing Strategy Customer Sales 156

Sales and Marketing Management

JUNE 22, 2020

But how do salespeople feel about remote sales calls versus in-person presentations? Visuals play an important role, but don’t forget that the purpose of your presentation is to deliver a message that your buyers will remember?—?and The last thing most salespeople want in their presentations is unnecessary friction.

Face-to-face 246

Face-to-face Call-back Survey Buyer 246

Sales and Marketing Management

NOVEMBER 18, 2022

The post New Technology Presents New Opportunities In Customer Experience appeared first on Sales & Marketing Management. That sort of customer experience includes everything from billing to website navigation, an all-encompassing sentiment that factors in the interactions and platforms used between buyer […].

Opportunity 120

Opportunity Customer Buyer Positioning 120

SalesHood

JANUARY 24, 2022

When we think about messaging alignment and sales presentations, there is a lot more to do beyond just creating a set of company messaging slides for employees and sales teams to use. Follow [ ] The post Marketing Guide For Activating Sales Presentations appeared first on SalesHood.

Marketing 64

Marketing Coaching Sales Training 64

BuzzBoard

FEBRUARY 8, 2024

Understanding the Necessity of Digital Marketing Services for Small Businesses In the digital era, the importance of digital marketing services for small businesses cannot be understated. Digital marketing evens the playing field. This can be effectively accomplished with compelling sales presentations and convincing pitches.

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

Selling Energy

JULY 25, 2023

What is the structure of an effective presentation? A focused presentation has a primary intention and no more than three or four main ideas to surround that primary intention. A focused presentation has a primary intention and no more than three or four main ideas to surround that primary intention.

Intent 79

Intent Course Marketing Sales 79

Hubspot Sales

JULY 19, 2024

An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

Google 83

Google Enterprise Enterprise Analytics 83

Partners in Excellence

MAY 21, 2024

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” The challenge with the concept of Product-Market fit is that it biases the way we look at things. Some thoughts: This is the way our customers and our markets first tend to think of things.

Marketing 125

Marketing Ideal Customer Profile Face-to-face Positioning 125

Partners in Excellence

JUNE 14, 2022

I was recently asked to review the “first meeting” presentation for a large technology organization. As a disclaimer, this organization’s presentation was no different than 100’s of these that I’ve seen from other organizations, or pitches that have been inflicted on me in first meetings with potential vendors.

Prospecting 96

Prospecting Face-to-face Buying Cycle Meeting 96

The Sales Hunter

SEPTEMBER 13, 2019

It’s not the time to deliver a presentation. Not only am I anti-presentation in the prospecting phase, but I have a strong distaste for formal sales presentations at any time during the selling phase. The presentation is to benefit the customer not to feed your ego. Skip the presentation!

Prospecting 158

Prospecting Lead Rank Lead Scoring Conversion 158

Selling Energy

SEPTEMBER 8, 2023

Before you create a presentation, you should ask yourself, “What am I trying to accomplish?” A lot of people say, “Oh, I've got a presentation tomorrow, let me just open up PowerPoint and start typing.” If you do that, the presentation may wind up looking like stream-of-consciousness journalism.

Journal 81

Journal How To Prospecting Marketing 81

Sales and Marketing Management

JUNE 14, 2016

Presentation management combines the tasks that both marketing and sales need to succeed in their roles, into one platform. Its combined features automate collaboration between sales and marketing, bridging the gap between their roles. Teaser: In today’s business world, everyone communicates visually. read more

Marketing 120

Marketing Sales 120

Smooth Sale

SEPTEMBER 11, 2024

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people. First, think about your niche.

Marketing 96

Marketing How To Social Media Hiring 96

SalesFuel

NOVEMBER 8, 2024

One of the most important marketing fundamentals around is staying on top of marketing trends. Marketing Fundamentals: Trends to Keep an Eye On Limit Use of the Same Ad No matter how great an ad is, consumers get tired of seeing it over and over again. And add this practice to your client’s marketing fundamentals playbook.

Trends 59

Trends Marketing Social Media Ideal Customer Profile 59

Zoominfo

MARCH 22, 2018

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Today we give you seven tips to nail your next sales presentation! Think about it—the key to a successful sales presentation lies in your ability to understand your prospect’s needs and serve them a solution that fits.

Scale 196

Scale B2B Guidelines Case Study 196

Predictable Revenue

FEBRUARY 16, 2022

AlexAnndra Ontra joins the Predictable Revenue podcast to discuss the role of presentations in the outbound sales process and how to use them to close the deal. The post How To Close The Deal With Sales Presentations appeared first on Predictable Revenue.

Closing 133

Closing How To Outbound Revenue 133

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Lead411

MAY 9, 2024

Stop Starting Your Presentations Talking About YOU: Customers HATE This People really dislike this. The presenter then proceeds to give a detailed account of the origins and development of their company, covering every event and milestone along the way. Always put the client first when giving a presentation.

Customer 52

Customer Conference Intent Data Consumer 52

Selling Energy

JANUARY 20, 2023

For sales professionals, presentations and public speaking are more important than ever. Whether you’re giving a sales presentation for a few people or having to address hundreds in an auditorium, here are some tips that can enhance your presentations.

Sales 75

Sales Marketing 75

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 246

Churn Marketing Loyalty Software 246

Selling Energy

MAY 24, 2023

As sales professionals intent on prevailing as more and more prospects pivot toward Teams and Zoom calls, we’re called upon to give online presentations and webinars or have video conversations. Here are seven tips to help you present virtually like a pro:

Pivotal 77

Pivotal Webinar Metrics Intent Video 77

Hubspot Sales

OCTOBER 12, 2020

Set your company apart from the rest by keeping your prospect’s needs front-and-center in a well thought-out capabilities presentation that is more about the client than your desire to sell to them. Capabilities presentations usually aren’t necessary for low-value or direct-to-consumer deals. Capabilities Presentation Examples.

Case Study 106

Case Study Study Google Competition 106

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

BuzzBoard

JANUARY 3, 2024

In the dynamic realm of digital marketing services, the art of persuasion is continually evolving. One strategy that has been gaining momentum and proving to be a game-changer is hyper-personalized sales presentations. Collecting and utilizing client data for personalized presentations call for a respectful and secure approach.

Strategy 52

Strategy Ideal Customer Profile Advertising Advertising 52

Smooth Sale

NOVEMBER 2, 2022

Attract the Right Job Or Clientele: Essential Reasons Businesses Need to Make Their Office Presentable. No matter your business type, it must be presentable if you have an office space. But what other reasons do businesses need to ensure their office is presentable? Businesses Need to Make Their Office Presentable.

Scale 78

Scale Hiring Lead Rank Lead Scoring 78

Pipeliner

AUGUST 20, 2024

10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2. 107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

Marketing 52

Marketing eBook Forecasting Segment 52

Rob Jolles

JULY 14, 2023

When giving a presentation, there always seems to be so much to focus on. What materials would best support my presentation? There are rarely tests, and if the presentation is not delivered in a dynamic manner, it matters… a lot! One bad presentation can cost someone a promotion, or, even a job. Where should I stand?

Call-back 52

Call-back Exercises Motivation Training 52

Rob Jolles

JULY 14, 2023

When giving a presentation, there always seems to be so much to focus on. What materials would best support my presentation? There are rarely tests, and if the presentation is not delivered in a dynamic manner, it matters… a lot! One bad presentation can cost someone a promotion, or, even a job. Where should I stand?

Call-back 52

Call-back Exercises Motivation Training 52