Sales and Marketing Management

JUNE 26, 2023

Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back. The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management.

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Company Marketing Opportunity Sales 296

Sales and Marketing Management

MAY 27, 2019

Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. But this also presents certain struggles. This isn’t just anecdotal, either.

Marketing 302

Marketing Collateral InsideView Competition 302

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

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Churn Marketing Loyalty Software 246

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Sales Training 390

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

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Analysis Marketing Lead Rank How To 273

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

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Segment Lead Rank Trends Marketing Qualified Lead 246

Hubspot Sales

JULY 19, 2024

An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

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Google Enterprise Enterprise Analytics 110

Sales and Marketing Management

DECEMBER 8, 2021

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

Incentive 348

Incentive Incentives Marketing Sales 348

SBI Growth

FEBRUARY 15, 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique challenges and opportunities.

Opportunity 314

Opportunity Marketing Sales Strategy 314

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Do you have a formal strategy execution process in place?

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Strategy Scale Objections Maximizer 408

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

APRIL 24, 2024

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time. The post From Reel to Real: A Fisherman’s Guide to Authentic Marketing appeared first on Sales & Marketing Management.

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Marketing Strategy Customer Sales 156

The Pipeline

NOVEMBER 16, 2020

Provide necessary linkage between enabling today’s opportunities and opening avenues to the markets of tomorrow. Currently working with many clients in the Financial Services and promoting CardLess and Card Not Present and ContactLess ATM services.

Promotion 369

Promotion System Sales Opportunity 369

Partners in Excellence

MAY 21, 2024

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” The challenge with the concept of Product-Market fit is that it biases the way we look at things. Some thoughts: This is the way our customers and our markets first tend to think of things.

Marketing 139

Marketing Ideal Customer Profile Face-to-face Positioning 139

SBI Growth

DECEMBER 1, 2021

While the current macroeconomic environment presents growth leaders with considerable opportunity, CEOs will benefit from showing commitment to the shortlist of growth initiatives that matter most to their annual plans as opposed to shifting gears with the market.

Benefit 334

Benefit Resources Research Opportunity 334

Steven Rosen

NOVEMBER 7, 2022

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Careers are made in the annual brand presentations. I help companies meticulously plan the execution of their strategic marketing plans.

Strategy 380

Strategy Call-back Objections Forecasting 380

No More Cold Calling

MAY 14, 2020

When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Todd offered three tips for selling in uncertain times. Featured image attribution: Julia M.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Sales and Marketing Management

NOVEMBER 4, 2020

After all, a new business has to expand from being an ambitious business plan to getting the first office space to acquiring the needed IT infrastructure, to hiring skilled labor, and to expand its market reach. It could also mean your marketing efforts are bringing in too much business for your current operation to handle.

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Hiring Trends Guarantee Industry 334

Sales and Marketing Management

DECEMBER 14, 2020

Scott Galloway, a professor of marketing at NYU’s Stern School of Business, states in his book, “Post Corona: From Crisis to Opportunity,” that the pandemic’s most enduring impact will be as an accelerant of dynamics that were already trending. Invest more in marketing content and make sure reps are up to speed on it. Take any trend?—?social,

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

SEPTEMBER 28, 2020

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. in the next year.

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Small Business Small Business Lead Rank Sales Qualified Lead 317

The Pipeline

JUNE 3, 2020

What are the thought leaders in your target market talking about? They don’t know either, but they have a following, your target market. Lack of pretenses invites input, and by presenting a blank canvass allows the prospect to think out loud and paint. With that in hand, you have something to engage them on. Trust In You.

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Sage Airlines Enterprise Enterprise 361

The Pipeline

JUNE 15, 2021

In an effort to simplify things, sellers and marketers want to put people in neat categories and boxes. Based on their role, the different buyers will consider what we are presenting based on their unique time horizon. By Tibor Shanto. What Time Is It There? This plays out in many ways.

Meeting 314

Meeting Prospecting Cold Calling Buyer 314

The Sales Heretic

AUGUST 25, 2020

Do you need photos for sales presentations, training materials, or blog posts? But your budget is a little tight? Hey, we’ve all been there. Fortunately, there are a lot of great online resources stocked with millions of photos you can download and use free of charge. Here are 23 of the best.

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Resources Training Sales Marketing 295

Understanding the Sales Force

NOVEMBER 29, 2022

In this lighthearted film, Will Ferrell is the Ghost of Christmas Present and Ryan Reynolds is the 2022 version of Scrooge. Ryan Reynold's character, Clint Briggs, is a fabulous showman, salesperson, and marketing consultant rolled into one. This Scrooge is a funny, selfish, materialistic, song and dance man, who is irredeemable.

Film 285

Film Marketing Consultative Selling SalesForce 285

Sales and Marketing Management

MAY 10, 2020

When presenting to a client over the phone, the prospect may not be fully focused, and there’s not a foolproof way of knowing. Given the economic uncertainty in the market today, forecasting through this change is an incredible challenge. Sales predictability is the key to an organization’s success. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. He will be presenting a free webinar with colleague Jeff Cochran at 2 p.m. Be a human first.

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Face-to-face How To Negotiation Lead Rank 393

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.” Analyze your B2B marketing strategy. Bottom line: Your current customers are ripe for new business.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409