Sales and Marketing Management

DECEMBER 7, 2022

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

Strategy 317

Strategy Marketing Enterprise Enterprise 317

Sales and Marketing Management

JUNE 26, 2023

Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back. The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management.

Company 296

Company Marketing Opportunity Sales 296

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. We develop the checklist strategy in presenting our products to these customers. It’s natural to think this way.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. Hồ Chí Minh.

Marketing 266

Marketing Course Sales Account 266

Sales and Marketing Management

FEBRUARY 26, 2025

Cognitive science offers proven techniques to help make presentations more persuasive, memorable and action-driven. The post The Science of Stunning: How to Create Presentations That Demand Attention appeared first on Sales & Marketing Management.

How To 177

How To Marketing Sales 177

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Sales Training 390

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 276

Education Marketing Campaigns Nonprofit 276

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Sales and Marketing Management

DECEMBER 8, 2021

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

Incentives 348

Incentives Incentive Marketing Sales 348

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Do you have a formal strategy execution process in place?

Strategy 408

Strategy Scale Objections Maximizer 408

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Sales and Marketing Management

APRIL 24, 2024

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time. The post From Reel to Real: A Fisherman’s Guide to Authentic Marketing appeared first on Sales & Marketing Management.

Marketing 156

Marketing Strategy Customer Sales 156

The Pipeline

NOVEMBER 16, 2020

Provide necessary linkage between enabling today’s opportunities and opening avenues to the markets of tomorrow. Currently working with many clients in the Financial Services and promoting CardLess and Card Not Present and ContactLess ATM services.

Promotion 369

Promotion System Sales Opportunity 369

SBI Growth

FEBRUARY 15, 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique challenges and opportunities.

Opportunity 314

Opportunity Marketing Sales Strategy 314

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Anne Miller

NOVEMBER 8, 2024

You present your service to a qualified prospect. Bogdan helps service businesses sell more in less time with “done-for-you storytelling” webinar presentations that your prospects access online. His is a unique, impressive, and very much needed service that covers the many steps required for building a successful marketing funnel.

Webinar Metrics 133

Webinar Metrics Top of Funnel Funnel Benefit 133

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. They allocate an average of 10% of revenue to marketing activities. Around 46.7%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

SBI Growth

DECEMBER 1, 2021

While the current macroeconomic environment presents growth leaders with considerable opportunity, CEOs will benefit from showing commitment to the shortlist of growth initiatives that matter most to their annual plans as opposed to shifting gears with the market.

Benefit 334

Benefit Resources Research Opportunity 334

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Steven Rosen

NOVEMBER 7, 2022

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Careers are made in the annual brand presentations. I help companies meticulously plan the execution of their strategic marketing plans.

Strategy 380

Strategy Call-back Objections Forecasting 380

Sales Gravy

NOVEMBER 7, 2024

The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. It helps them stay focused and motivated, even when facing tough markets or challenging clients.

Cold Calling 103

Cold Calling Decision Maker Face-to-face Competition 103

No More Cold Calling

MAY 14, 2020

When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Todd offered three tips for selling in uncertain times. Featured image attribution: Julia M.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Zoominfo

AUGUST 20, 2024

Fast Company recently published a pertinent article on the benefits of aligning the sales and marketing functions within B2B companies, outlining the challenges and obstacles that often accompany bringing together two siloed teams that do not usually collaborate. Nor do we convince them of the value that we could provide to them.

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Fashion Promotion Discount Vendor 130