Partners in Excellence

SEPTEMBER 2, 2021

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. They all applauded and cheered their positioning. In some cases, we’ve also started to tie our value positioning to value realization.

Lead Rank 137

Lead Rank Lead Scoring Positioning Face-to-face 137

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales 2.0

FEBRUARY 1, 2023

This is the first in a series of interviews with sales management subject matter experts, examining the current and future states of AI in sales. This first interview is with Oliver Churchill , the founder and CEO of Acuity Sales Decision Science. I was curious to hear what he thinks. These are just the Insights portions.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Sales and Marketing Management

JANUARY 31, 2019

Author: Matthew Sunshine As a sales manager, you spend serious time and care setting clear expectations; this is how you help your salespeople approach their work with purpose. A sales manager I once knew was in love with a particular metric: the number of calls each seller made in a day. You’ve got so much on your plate?

Sales Management 184

Sales Management Proposal Top of Funnel Banking 184

Steven Rosen

JANUARY 24, 2017

January is a crazy month, with national sales meetings, new comp plans, new marketing programs and the annual performance review process. I will show you how to make this a real positive task that drives performance. Developing your salespeople to be better is the role of the sales manager. You are very busy.

Coaching 313

Coaching Follow-up Sales Coaching Positioning 313

Vengreso

DECEMBER 20, 2024

Today more than ever sales managers encounter both unique challenges and remarkable opportunities. As technology continues to reshape the sales landscape, to learn how to be a good sales manager, one must adapt to new demands and expectations.

Sales Management 58

Sales Management Forecasting Face-to-face How To 58

Steven Rosen

FEBRUARY 2, 2017

With highly sophisticated marketing processes, companies tend to do an excellent job building brand plans and marketing strategies. If you do a better job executing than your competitor, then you should take market share from them. Excellence requires alignment of not only sales and marketing but other support departments.

Face-to-face 326

Face-to-face Survey Sports Follow-up 326

Hubspot Sales

OCTOBER 15, 2024

Instead of sharing broad industry statistics or general product benefits, sales reps should deliver insights tailored specifically to each prospect's unique business challenges. Begin by conducting thorough research into the prospect's industry, market position, and recent news or developments. Research, and share case studies.

Prospecting 105

Prospecting Case Study Industry Study 105

Sales 2.0

SEPTEMBER 14, 2014

This is often when the founders call in a “sales professional”. Maybe a chief sales guy or a VP of sales (usually the same function just a better title). It’s time to “scale their sales”. Now I’ve been in this position. Startup sales reality. I’m reading 80/20 Sales and Marketing by Perry Marshall.

Scale 373

Scale Hiring Collateral Social Selling 373

Allego

JANUARY 9, 2025

A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. In this high-stakes environment, companies that prioritize sales certifications gain more than an edgethey set the standard. It prepares sales representatives to excel.

Hiring 62

Hiring Marketing Exercises Scale 62

Pipeliner

JANUARY 16, 2025

The Unique Nature of Sales Hiring Understanding the Distinctiveness of Sales Roles Walter Crosby emphasizes that sales roles are fundamentally different from other positions within an organization. Despite this, many companies continue to use the same hiring processes for sales positions as they do for other roles.

Hiring 104

Hiring Sales Talent Video Lead Scoring 104

Steven Rosen

APRIL 4, 2022

In the pre-COVID days, sales managers would ride along with a sales rep for the day. They would observe calls, ask questions to help the sales rep evaluate what worked well and didn’t work, and have the rep come up with ways they would commit to improving their selling skills. Step 2, is Coaching Focus.

Coaching 290

Coaching Face-to-face Selling Skills Sales Coaching 290

Nutshell

MARCH 25, 2024

More often than not, this leads to a positive brand experience and a happy customer. DOWNLOAD Ready to become a better sales leader? Get 70+ expert strategies for sales management success in our Sales Manager’s Survival Guide. That means more word-of-mouth referrals, more customers, and more revenue.

Positioning 127

Positioning Customer Churn Face-to-face 127

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

Software 118

Software Software Sales Management Sales Forecasts 118

Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

Sales and Marketing Management

OCTOBER 12, 2018

Those of us within the profession know that what you say to a prospect is not the secret to winning in sales. Many people within the profession think the number one sales success factor is listening. I constantly hear sales managers preaching the importance of “listening skills” to their salespeople.

Buyer 266

Buyer Construction Exercises Positioning 266

Sales and Marketing Management

NOVEMBER 15, 2018

Author: Matthew Sunshine If you’re a sales manager, you know this to be true: Having that tough conversation with a salesperson who isn’t meeting goals is never fun. What does it take to transform this dreaded responsibility into a positive, fulfilling part of your day? Positivity. Alas, it is absolutely essential.

Coaching 257

Coaching Construction Pivotal Positioning 257

Hubspot Sales

JANUARY 14, 2025

As opposed to throwing out empty promises and pushing out generic pitches during prospecting, sales champions focus on presenting value rather than applying pressure on customers, which creates more space for fostering trust and genuine connections. Sales champions know how to think beyond the sale.

Data 111

Data Hubspot Negotiation B2B 111

Sales and Marketing Management

FEBRUARY 25, 2020

Good incentives with reasonably precise rules and rewards allow sales managers to send positive signals about the company’s priorities and transparency. Sales managers aren’t the only ones who benefit from good incentives – reps benefit on two levels as well. Reps Benefit From Incentives.

Incentive 323

Incentive Incentives Travel Motivation 323

Sales and Marketing Management

JUNE 14, 2020

Sales managers who are nervous about their team working outside of the office can take heart in a recent study that ranks sales representative as the No. In fact, the study from MagnifyMoney shows that 13% of sales representatives already worked from a home office prior to the COVID-19 outbreak. Author: SMM staff.

Salary 207

Salary Study Travel Report 207

Sales and Marketing Management

JANUARY 31, 2021

For managers, the ultimate goal for sales coaching is to create an environment where their sales team feels more motivated to learn, grow, and take on greater responsibility. The role of a sales manager is a difficult one and takes a unique type of person. Turnover is notoriously high in sales roles.

Sales Coaching 317

Sales Coaching Top of Funnel Coaching Hiring 317

Hubspot Sales

SEPTEMBER 30, 2024

By addressing the real challenges prospects face, reps can create genuine connections, build trust, and significantly improve their chances of a positive outcome.” Not Using a Friendly Tone Rahul Kumar , CEO of Ranksoldier , says, "Professionalism is crucial in making successful sales deals.

Social Selling 108

Social Selling Social Media Media Networking 108

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Sales calls by 28%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales and Marketing Management

MAY 28, 2018

Author: Cristina Gomez The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3 percent , putting the pressure on sales leaders and HR teams to attract top talent. percent of what their male counterparts earn.

Face-to-face 250

Face-to-face How To Salary Quota 250

Steven Rosen

JANUARY 4, 2018

Sales executives do not have the opportunity that CEOs have with many networking available to CEOs like Vistage or YPO. Your marketing associates or executives also have opportunities with many associations. Thereby creating a sales culture of distrust and a lack of motivation ensues.

Hiring 291

Hiring Strategy Networking Coaching 291

Pipeliner

MARCH 16, 2025

The Core of Satisfaction Selling Classic sales focuses on solving issues, but satisfaction selling capitalizes on what is already going well to achieve better results for the customer. Positive Sales Conversations Instead of asking what is not good, lets see what is good. Know when to walk away Not every deal is a good deal.

Video 96

Video How To CRM Pipeline 96

Hubspot Sales

JANUARY 8, 2025

The core of the future state (ex: How the technical and business improvements will help your company beat the competition) Ultimately, the point here is this: All of these individual components contribute to an overall goal, one that positively impacts all parties involved. Pro #3: Gap selling positively impacts close rates.

Examples 113

Examples Strategy Hubspot How To 113

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Conclusion.

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

MTD Sales Training

APRIL 23, 2019

Your Sales Manager and Sales Director will most likely ram USP’s down your throat so you can discuss them with your prospects. You could divide them into positive and negative ones. A positive question would be like ‘How do you see your sales improving in the next three years?’

Call-back 243

Call-back Up-Sell Proposal Benefit 243

The Pipeline

OCTOBER 18, 2021

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

Siebel 188

Siebel Oracle Sales Methodology Engineering 188

Sales and Marketing Management

JULY 21, 2019

Sales coaching like this has many documented benefits – from reinforcing training, to culling and promoting best practices, to even positively impacting the bottom line. CSO Insights reports that implementing formalized sales coaching leads to double-digit improvements in win-rates and quota attainment. Drive peer learning.

Coaching 241

Coaching Video Hiring Trade Show 241

Steven Rosen

MARCH 2, 2023

5 Ways to Stay Inspired Paul Smith is the Sales Director of a leading technology company. He has been in the industry for the last ten years and has been a star in various sales and marketing roles. His recent promotion finds him managing managers. In his present position, his boss is no longer an option.

Hiring 227

Hiring Face-to-face SAP Energy 227

Sales and Marketing Management

DECEMBER 14, 2020

The cost savings to businesses is too significant, and the efficiencies from buyers’ perspectives too valuable, thus both sides of the sales equation will likely want to retain the Zoom meeting model for many sales calls. positive or negative,” he writes. What does it mean for B2B sales managers as they strategize for 2021?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Highspot

AUGUST 13, 2024

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know?

Sales Enablement 105

Sales Enablement Marketing Coaching Competition 105

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Janek Performance Group

DECEMBER 24, 2024

Require Management Participation In addition to believing in the training, sales managers need to be participants. Team membersfrom the C-suite to marketers to new sales recruitsneed to understand, be in agreement about, and be in alignment with clearly stated goals and training outcomes.

Training 118

Training Hiring How To Retention 118