Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

SBI Growth

JANUARY 19, 2014

However, much of this training is wasted on corporate policies and internal systems training. Sales Process, including Tools to help. Equip your CRM with valuable tools and marketing materials to enable your new talent. One of the big gaps between a mature and young organization is onboarding time. It doesn’t have to be.

Hiring 275

Hiring Policies Territories System 275

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

SBI Growth

JULY 2, 2013

When we ask “B” Leaders why they have a talent issue, here are the top responses: My compensation program isn’t competitive with the market. Our internal HR policies won’t let me hire and fire the people I need. Our training and onboarding programs haven’t provided the tools and skills to be successful. We can’t hire the best.

Hiring 310

Hiring Compensation Salary Policies 310

Pipeliner

MARCH 6, 2025

These ideas help explain how modern financial markets and business cycles work. Example: Spains Housing Market Crash Dr. Polleit uses Spain as an example. Eventually, the market crashed, leaving empty buildings and financial struggles. They need to watch market trends and avoid taking on too much risk.

Lead Rank 98

Lead Rank Lead Scoring Video Banking 98

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Scoring 130

Sales Hacker

JULY 28, 2021

Fortunately, sales forecasting tools are available that can do a lot of the heavy lifting by using algorithms to create more accurate forecasts. Do I need a sales forecasting tool? How do I evaluate sales forecasting tools? 11 sales forecasting tools to consider. Do I need a sales forecasting tool?

Sales Forecasts 131

Sales Forecasts Forecasting Tools Oracle 131

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Demo reference technology tools. Explore the existing reference processes and databases.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Sales and Marketing Management

SEPTEMBER 19, 2018

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. For every sales, proposal and marketing team, RFPs are a vital component of their everyday lives.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251

SBI Growth

SEPTEMBER 6, 2012

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Sales Hacker

APRIL 22, 2021

This is particularly true for cold outreach tools. Learning the right way to set up tools for outreach. The process of setting up an outreach tool requires your full participation, from the beginning to the end. So, if you want to find yourself the perfect tool and unleash its potential, this post is for you!

Outsourcing Services 121

Outsourcing Services Tools Policies Campaigns 121

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Scoring Lead Rank 127

Salesmate

APRIL 7, 2020

So, you too gave a nod to the work from home policy! I am listing down some of the coolest and useful SaaS tools that will come in handy during the work-from-home regime. The other half of the battle will be won with proper planning and with SaaS tools that will help businesses with their productivity in this work-from-home regime.

Tools 130

Tools Marketo Harvest Ideal Customer Profile 130

Hubspot Sales

OCTOBER 10, 2024

But one area that escaped me was how businesses marketing by phone could continue to do so. After jumping into the fine print , I learned there are two legal bases that businesses can use to justify processing personal data for direct marketing: legitimate interest and consent. And which tools are the best for keeping it all organized?

Cold Calling 80

Cold Calling How To Guidelines Hubspot 80

SalesFuel

APRIL 4, 2025

As new economic policies take shape in 2025, consumers are growing cautious about spending. New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. This fixation is not surprising as economic policy set in Washington continues to shift. Advertisers are increasingly fixed on short term goals.

Advertising 59

Advertising Advertising Forecasting Account 59

Highspot

MARCH 31, 2025

Your marketing team creates compelling content but struggles to keep up with changing regulations. Whether your team sells direct, through brokers, or with distribution partners, tools like Highspot’s AutoDocs let them customize coverage comparisons or premium breakdowns without touching compliance-critical language. The result?

Insurance 52

Insurance Insurance Government Policies 52

Sales and Marketing Management

JULY 13, 2020

Despite the internal procedures you put in place, ensure that you’re considerate of client or vendor policies. The best tools of the trade are often physical pieces which are generally shared from person to person. Dean Stier is chief marketing officer for National Business Furniture. Determine the Where.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Sales and Marketing Management

MAY 14, 2020

Some companies are creating work-from-home policies from scratch. Sales organizations can use these tools to create groups for topics and individual sales teams, collaborate on proposals, discuss strategies, celebrate customer wins and more. Managers, themselves, must effectively use all the tools at their disposal (e.g.,

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

JUNE 14, 2020

Much has been made of announcements by technology leaders such as Twitter and Facebook that work from home (now often referenced simply with the acronym WFH) is a permanent or semipermanent policy, at least for a substantial percentage of their work force. The office as a recruitment tool. Is working from home inevitable or overrated?

Face-to-face 194

Face-to-face Policies Journal Call-back 194

Pipeliner

JANUARY 24, 2025

Increasing Competition – Finding a Path to Success The cruise line industry is becoming increasingly competitive with new market entrants and established brands adding new products. They expect customized experiences, seamless booking, and a clear understanding of their needs and wants.

Industry 90

Industry Travel Consumer Trends 90

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130

Data Lead Rank Scale Marketing 130

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? Why is Digital Marketing Crucial for Sales?

Lead Generation 128

Lead Generation Channels Lead Scoring Lead Rank 128

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In order to drive results, social media marketing requires a detailed and comprehensive strategy. With a winning strategy in place, social media can be a valuable tool for lead generation.

Hiring 174

Hiring Social Media Media Distribution 174

Sales and Marketing Management

FEBRUARY 13, 2020

This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year. Andrea Grodnitzky is chief marketing officer at Richardson , a global sales training company.

Influencer 262

Influencer Journal Lead Rank Decision Maker 262

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Any new technology must be rigorously tested, but the speed with which generative AI is improving means it’s vital for businesses to cultivate cultures of ongoing learning and experimentation, as well as robust oversight and governance policies to control how data is being used.

Government 130

Government Marketing Policies Analytics 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 17, 2018

Take a look at the tools within your sales technology stack. You may be able to address it with a new policy, tool, or application. He has over ten years experience in management consulting, CRM, SaaS, Marketing, and scaling sales teams. Where is your team running into the most roadblocks and inefficiencies?

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Sales and Marketing Management

AUGUST 6, 2018

Although once considered a strictly voluntary business strategy, over the past few decades CSR has come to be a mandatory policy at hundreds of organizations worldwide. Companies such as Odyssey Teams use philanthropy as that awakening tool. Making the connection. People need, more than anything, to feel a sense of purpose.

Policies 185

Policies How To Salary Motivation 185

PandaDoc

SEPTEMBER 17, 2024

That’s why sales collaboration tools are an essential part of the modern sales lifecycle. In this article, we’ll cover the top sales and creative collaboration tools that you should consider when trying to keep your team focused and on track. Let’s jump right in! 5 Capterra Rating: 4.4/5

Tools 98

Tools InsideSales Top of Funnel SalesForce 98

Smooth Sale

FEBRUARY 5, 2025

Enjoy Open Conversations Form a collaborative group and make it a policy that everyone will have their turn to share their experiences without mockery. Keeping an open-door policy serves everyone well. Seek online groups willing to openly share their experiences so everyone else can learn and improve. Author One Stop, Inc.

Benefit 113

Benefit Policies Hiring Groups 113

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. That way, sales reps know exactly who to focus their energy on and who they can pass on.

Lead Capture 135

Lead Capture Paid Content Lead Scoring Lead Rank 135

Cincom Smart Selling

MARCH 30, 2025

Quotation Software is a specialized tool that is specifically designed to help businesses generate accurate and transparent quotes much faster. Companies that fail to meet customer expectations risk damaging their reputation and losing market share to more agile competitors. This is where quotation software becomes a game-changer.

Software 48

Software Software Discount Lead Rank 48

Allego

DECEMBER 18, 2024

This transformation is reflected in the surging sales enablement platform market. This growth highlights the rising dependence on innovative enablement tools and strategies like AI integration and personalized learning, which are redefining how sales enablement operates. Deniz Olcay, VP of Marketing at Allego, agrees.

Sales Enablement 62

Sales Enablement Hiring Face-to-face Lead Rank 62

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. Define the Categories that Matter to You To gauge how seriously a vendor takes privacy, simply reviewing the company’s privacy policy isn’t going to cut it anymore.

Vendor 130

Vendor Data B2B Policies 130

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Hubspot Sales

SEPTEMBER 1, 2023

Yet, only 14% strongly agree that they are confident that the information generative AI tools like ChatGPT provide is accurate. The right tools are essential. With the right tools you can join the 61% of sales professionals who find AI and automation tools important to their overall sales strategy. Use trusted software.

Training 116

Training Policies Guidelines How To 116