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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

Pointclear

Maybe it’s the marketing manager who fails to manage the CRM system as a system. If the truth be known, the sales lead management process is complicated, multi-dimensional, and multi-departmental; with multi-software programs, and multi-managers who often don’t understand each other or don’t even like one another. Marketing management.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It requires the insights and direct input from multiple departments, but perhaps most significantly, from sales and marketing. Explore the existing reference processes and databases.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Retention 219
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166
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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154