Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Door-to-door sales? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Pushing customers to a website with SEO? Best Practices for Creating a Gig Network.

Engineering 227

Engineering Hiring Networking Channels 227

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Sales Gravy

MARCH 18, 2025

Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents cold calling and building pipeline earlier in their training cycle, without making them feel overwhelmed and sabotaging their confidence. The question is, how soon can they start generating leads and setting up sales conversations?

Cold Calling 80

Cold Calling Hiring Guidelines GoldMine 80

Steven Rosen

SEPTEMBER 5, 2017

The business impact of a successful integration of a new sales or marketing leader can catapult a commercial business unit to new levels. I provide executive coaching for leaders in their first 90 days as both an insurance policy and a way of doubling down on your investment. Executive Coaching Helps Provide Insurance.

Coaching 281

Coaching Hiring Insurance Insurance 281

Smooth Sale

OCTOBER 28, 2024

This is the only way to earn a returning and referring clientele—the hallmark of The Smooth Sale! The Number One Policy It always works in our best interest to be truthful. Honesty is the number one policy. Today’s insights are provided to help you achieve the Smooth Sale! Don’t give up – find a better way!’

Lead Rank 109

Lead Rank Policies Hiring Motivation 109

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Pipeliner

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. There are clear subscriptions, like streaming and cloud storage subscriptions, but there are also insurance policy premiums that most people pay monthly that arent called subscriptions even though they work similarly.

Insurance 82

Insurance Insurance Policies Follow-up 82

Pipeliner

MARCH 6, 2025

These ideas help explain how modern financial markets and business cycles work. Example: Spains Housing Market Crash Dr. Polleit uses Spain as an example. Eventually, the market crashed, leaving empty buildings and financial struggles. They need to watch market trends and avoid taking on too much risk.

Lead Rank 98

Lead Rank Lead Scoring Video Banking 98

Sales and Marketing Management

JULY 6, 2017

I advise companies to have a standard policy that defines the first 90 to 180 days (and maybe a little longer) as a trial period. By “bias” I am referring to a sales manager’s tendency to overlook or minimize the indications that the person is a bad fit, because we often don’t want to admit we made a hiring mistake. Divest or Invest?

Hiring 273

Hiring Webinar Metrics Policies How To 273

Sales and Marketing Management

JULY 17, 2020

Author: Steve Rietberg and Craig Riley, Gartner In uncertain economic times accurate, timely, and actionable sales forecasts are more important than ever. A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor CRM Adoption and Discipline.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Sales and Marketing Management

MAY 14, 2020

Some companies are creating work-from-home policies from scratch. These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), Reacting proactively.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Pipeliner

JANUARY 24, 2025

As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. In this comprehensive blog post, we’ll delve into the particular challenges facing sales leaders at cruise lines and provide actionable advice and insights for fueling sales growth and revenue.

Industry 90

Industry Travel Consumer Trends 90

SalesFuel

APRIL 28, 2025

91% of organizations say the website drives more revenue than any other marketing channel. The 2025 State of the Website survey, by Webflow, shares what marketers intend to change about their sites. Marketers want to appear current to consumers. As they experiment with website improvements, marketers will look to technology.

Marketing 59

Marketing Google Consumer Analysis 59

Sales and Marketing Management

JULY 13, 2020

Wherever they are, your sales force is a dynamic team that's unique to you. Despite the internal procedures you put in place, ensure that you’re considerate of client or vendor policies. Inside sales teams have their own struggles to face, though their very nature may also provide ready-made solutions. Rethink Sales Collateral.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Sales and Marketing Management

OCTOBER 14, 2020

To create such a work environment, you may need to adjust your policies and processes with the following considerations: While most employees are honest and self-motivated, you’ll still need to pay close attention to how you incentivize productivity. Develop policies for working at home. Schedule in-person “check-ins” as needed.

Face-to-face 218

Face-to-face Policies Call-back Incentive 218

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Pipeliner

DECEMBER 4, 2024

It’s the final crunch time to reach sales goals by the end of the year. A business insurance policy will protect you from property damage, liability, and even lost wages, depending on what type of coverage you opt for. So, market your products or services as gifts. Launch sales campaigns that are centered around holiday themes.

Insurance 97

Insurance Insurance Incentives Incentive 97

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. However, things can get complicated when these two groups have conflicting viewpoints.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

SMEI

MARCH 16, 2022

This could have consequences for the company, such as a loss in sales or investment. These actions often fall to the marketing department. This could mean changing company policies, hiring new leadership, or making changes to the company’s products and services. Get Your Marketing Guide Here.

Automotive 282

Automotive Hiring Twitter Policies 282

Smooth Sale

MAY 20, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Navigating the Complexities of Sales Practices in Regulated Industries Sales can be complicated. Marketing products and closing deals in highly regulated sectors like health care, finance and government services is even more complex. Of course, laws can change.

Industry 88

Industry Film Hiring Health Care 88

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. He notes that successful e-commerce businesses often have a dedicated community that nurtures relationships and drives sales. This hands-on approach can lead to significant sales increases.

Video 96

Video Scale Lead Scoring Lead Rank 96

Sales and Marketing Management

SEPTEMBER 19, 2018

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. Sales and proposal executives at organizations that may fall into this category should consider how their current workflows may be creating compliance issues.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. Dronen suggested several steps that privacy officers can take to support sales teams, including a few that align with the idea of a better privacy experience for customers.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Bernadette McClelland

FEBRUARY 25, 2018

There are a plethora of reasons surrounding the fact that 50% of sales quotas are not being met. I am saying 50% because it’s ‘about right’ and besides what’s a percentage here and there between friends, readers or even salespeople and sales leaders – you know what they say about statistics!

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

Sales and Marketing Management

JUNE 14, 2020

Much has been made of announcements by technology leaders such as Twitter and Facebook that work from home (now often referenced simply with the acronym WFH) is a permanent or semipermanent policy, at least for a substantial percentage of their work force. Sales reps are ideally suited to work from home.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

Sales and Marketing Management

FEBRUARY 13, 2020

Author: Andrea Grodnitzky The sales professional has the job of encouraging the customer to become comfortable with the idea of committing to a product or a service. This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year.

Influencer 262

Influencer Journal Lead Rank Decision Maker 262

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns. How does bad data kill your B2B sales success? of sales reps’ time.

B2B 173

B2B Data Salary Sales 173

criteria for success

MAY 4, 2025

What is a Sales Performance Assessment? Well, the success of any business is dependent on sales growth. And sales growth is the result of a well-developed sales strategy. Cue the Sales Performance Assessment. Is your sales team missing their quotas? Solution: Create a table and label each column A, B, C, D.

Hiring 52

Hiring Sales Qualified Lead Collateral Buyer Persona 52

Hubspot Sales

OCTOBER 17, 2024

It’s a classic sales tactic. Maybe you’ve done this yourself (there’s no shame in the sales rep game, though). Telephone Protection Consumer Act (TPCA) The Telemarketing Sales Rule (TSR) Explained Best Practices for Cold Calling in Non-U.S. You may hate it. It’s often classified as a little annoying. That’s right, people.

Cold Calling 104

Cold Calling Telemarketing B2C Guidelines 104

Hubspot Sales

OCTOBER 10, 2024

But one area that escaped me was how businesses marketing by phone could continue to do so. After jumping into the fine print , I learned there are two legal bases that businesses can use to justify processing personal data for direct marketing: legitimate interest and consent. Train sales teams for compliance.

Cold Calling 80

Cold Calling How To Guidelines Hubspot 80

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Any new technology must be rigorously tested, but the speed with which generative AI is improving means it’s vital for businesses to cultivate cultures of ongoing learning and experimentation, as well as robust oversight and governance policies to control how data is being used.

Government 130

Government Marketing Policies Analytics 130

Zoominfo

FEBRUARY 24, 2023

What does this mean for sales leaders? Data published by WFH Research , a collaborative research organization funded by several major educational institutions including Stanford University and the University of Chicago, suggests that return-to-office (RTO) policies are becoming increasingly common across much of the American workforce.

Policies 130

Policies Scale Face-to-face Data 130