SBI Growth

JULY 2, 2013

This is the top complaint we hear from Sales Leaders. When we ask “B” Leaders why they have a talent issue, here are the top responses: My compensation program isn’t competitive with the market. When we ask “B” Leaders why they have a talent issue, here are the top responses: My compensation program isn’t competitive with the market.

Hiring 310

Hiring Compensation Salary Policies 310

SBI Growth

NOVEMBER 30, 2013

But depending on your company’s holiday policy, you may have as few as 15. How should the top sales leader in the company utilize this limited time? Download the SBI Sales SVP New Year’s Guide here. Let’s look at several ways sales leaders misallocate their year-end days. These competencies correlate to sales success.

Policies 303

Policies Incentives Incentive Channels 303

Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Door-to-door sales? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Pushing customers to a website with SEO? Best Practices for Creating a Gig Network.

Engineering 227

Engineering Hiring Networking Channels 227

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

DiscoverOrg Sales

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Email Marketing 254

Email Marketing Policies Campaigns Gatekeeper 254

Steven Rosen

SEPTEMBER 5, 2017

The business impact of a successful integration of a new sales or marketing leader can catapult a commercial business unit to new levels. I provide executive coaching for leaders in their first 90 days as both an insurance policy and a way of doubling down on your investment. Executive Coaching Helps Provide Insurance.

Coaching 281

Coaching Hiring Insurance Insurance 281

Bernadette McClelland

JANUARY 22, 2017

Today’s sales leader cannot just be someone who manages numbers and checks forecasts. Today’s sales leader has to lead, motivate, coach, align the team’s personal values to the business values and they must foster an environment of trust and momentum in order to create pace and results. Tap into their heart, their gut and their brains.

Positioning 207

Positioning Marketing Lead Rank Energy 207

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Sales and Marketing Management

JULY 6, 2017

I advise companies to have a standard policy that defines the first 90 to 180 days (and maybe a little longer) as a trial period. By “bias” I am referring to a sales manager’s tendency to overlook or minimize the indications that the person is a bad fit, because we often don’t want to admit we made a hiring mistake. Divest or Invest?

Hiring 273

Hiring Webinar Metrics Policies How To 273

Sales and Marketing Management

JULY 17, 2020

Author: Steve Rietberg and Craig Riley, Gartner In uncertain economic times accurate, timely, and actionable sales forecasts are more important than ever. A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor CRM Adoption and Discipline.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Sales and Marketing Management

MAY 14, 2020

Some companies are creating work-from-home policies from scratch. These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), Reacting proactively.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

JULY 13, 2020

Wherever they are, your sales force is a dynamic team that's unique to you. Despite the internal procedures you put in place, ensure that you’re considerate of client or vendor policies. Inside sales teams have their own struggles to face, though their very nature may also provide ready-made solutions. Rethink Sales Collateral.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Sales and Marketing Management

OCTOBER 14, 2020

To create such a work environment, you may need to adjust your policies and processes with the following considerations: While most employees are honest and self-motivated, you’ll still need to pay close attention to how you incentivize productivity. Develop policies for working at home. Schedule in-person “check-ins” as needed.

Face-to-face 218

Face-to-face Policies Call-back Incentive 218

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. However, things can get complicated when these two groups have conflicting viewpoints.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Sales and Marketing Management

SEPTEMBER 19, 2018

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. Sales and proposal executives at organizations that may fall into this category should consider how their current workflows may be creating compliance issues.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. Dronen suggested several steps that privacy officers can take to support sales teams, including a few that align with the idea of a better privacy experience for customers.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Bernadette McClelland

FEBRUARY 25, 2018

There are a plethora of reasons surrounding the fact that 50% of sales quotas are not being met. I am saying 50% because it’s ‘about right’ and besides what’s a percentage here and there between friends, readers or even salespeople and sales leaders – you know what they say about statistics!

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

MTD Sales Training

FEBRUARY 8, 2018

I once spoke to a sales manager who was complaining about how many salespeople he had lost in the previous three years. I covered over some of the following information, which got him thinking: Without a robust hiring policy, it’s possible that your choice of salesperson could come back and bite you hard. He hadn’t.

Hiring 175

Hiring Policies Ideal Customer Profile Salary 175

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Any new technology must be rigorously tested, but the speed with which generative AI is improving means it’s vital for businesses to cultivate cultures of ongoing learning and experimentation, as well as robust oversight and governance policies to control how data is being used.

Government 130

Government Marketing Policies Analytics 130

Sales and Marketing Management

JUNE 14, 2020

Much has been made of announcements by technology leaders such as Twitter and Facebook that work from home (now often referenced simply with the acronym WFH) is a permanent or semipermanent policy, at least for a substantial percentage of their work force. Sales reps are ideally suited to work from home.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing?

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Sales and Marketing Management

FEBRUARY 13, 2020

Author: Andrea Grodnitzky The sales professional has the job of encouraging the customer to become comfortable with the idea of committing to a product or a service. This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year.

Influencer 262

Influencer Journal Lead Rank Decision Maker 262

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. Let’s imagine this lead doesn’t progress through the sales cycle and instead lies dormant. Prevent this by establishing a company-wide record creation policy. Worried about data quality? The list goes on.

Customer 207

Customer Trade Show Buyer Persona Lead Scoring 207

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns. How does bad data kill your B2B sales success? of sales reps’ time.

B2B 173

B2B Data Salary Sales 173

Zoominfo

FEBRUARY 24, 2023

What does this mean for sales leaders? Data published by WFH Research , a collaborative research organization funded by several major educational institutions including Stanford University and the University of Chicago, suggests that return-to-office (RTO) policies are becoming increasingly common across much of the American workforce.

Policies 130

Policies Scale Face-to-face Data 130

SalesFuel

MAY 1, 2024

Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. It’s time your client learned how to craft the best social media marketing they can. The Best Social Media Marketing Avoids These Mistakes In order to create the best social media marketing, Hootsuite recommends avoiding common pitfalls.

Social Media 98

Social Media Media Ideal Customer Profile Marketing 98

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In order to drive results, social media marketing requires a detailed and comprehensive strategy. Today, the role of a social media manager is more important than ever.

Hiring 174

Hiring Social Media Media Distribution 174

Hubspot Sales

JUNE 29, 2023

Insurance sales is a highly lucrative industry. In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. Table of Contents What is insurance sales? Limitless Earning Potential Many insurance sales agents get commission-based income.

Insurance 122

Insurance Insurance Salary Policies 122

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. And, is there really any difference between the companies offering sales intelligence solutions?

Data 199

Data Vendor B2B Policies 199

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. Sales professionals can ask ChatSpot for a desired outcome.

Training 116

Training Policies Guidelines How To 116

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Lead Rank Scale Marketing 130