DiscoverOrg Sales

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Email Marketing 254

Email Marketing Policies Campaigns Gatekeeper 254

Steven Rosen

SEPTEMBER 5, 2017

The business impact of a successful integration of a new sales or marketing leader can catapult a commercial business unit to new levels. I provide executive coaching for leaders in their first 90 days as both an insurance policy and a way of doubling down on your investment. Have you recently promoted or hire a new Director or VP?

Coaching 281

Coaching Hiring Insurance Insurance 281

Zoominfo

NOVEMBER 17, 2020

As a marketer, can you remember the last time you emailed someone’s contact information? Have an easily accessible privacy policy. Record all communications sent to requesting customers verifying their understanding of policy outlines. This includes phone call policies, regular audits, and data privacy education.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Bernadette McClelland

JANUARY 22, 2017

They learn their craft, their product knowledge, their company policies, their industry trends and they understand what makes their people tick at a personal values level. Which of these five keys will unlock greater results and shorten time to market for you and your team? Someone who demonstrates expertise, knows their stuff.

Positioning 207

Positioning Marketing Lead Rank Energy 207

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

SBI Growth

JULY 14, 2013

Overall strategy, go-to-market model and product suite are essential. Are your quotas attainable and reflective of current performance and market potential? Consider if Green Bay had a pay policy that capped him at $5 million. Benchmark the market regularly to see if you’re competitive.

Territories 328

Territories Incentives Incentive Compensation 328

Sales and Marketing Management

JULY 6, 2017

I advise companies to have a standard policy that defines the first 90 to 180 days (and maybe a little longer) as a trial period. Target marketing dollars in their territory to generate more leads and give them a boost. If you don’t realize you made a hiring mistake for a year or two, the damage can be catastrophic.

Hiring 273

Hiring Webinar Metrics Policies How To 273

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government B2B Data 165

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Online push models built around SEO are subject to Google’s continuously changing algorithms, and affiliate marketing often lacks the oversight necessary to build a robust network. Marketing becomes a partnership. Pushing customers to a website with SEO? Door-to-door sales?

Engineering 227

Engineering Hiring Networking Channels 227

No More Cold Calling

APRIL 3, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. What do businesses typically do when clients stop buying and the sales pipeline dries up? History is a repetitive S.O.B.,

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

SBI Growth

JULY 2, 2013

When we ask “B” Leaders why they have a talent issue, here are the top responses: My compensation program isn’t competitive with the market. Our internal HR policies won’t let me hire and fire the people I need. How a manager approaches acquiring that talent will make the difference. We can’t hire the best.

Hiring 310

Hiring Compensation Salary Policies 310

SBI Growth

NOVEMBER 30, 2013

But depending on your company’s holiday policy, you may have as few as 15. Buyers, markets, and competitors are constantly changing. For example: does their digital brand convey expertise solving your customers’ market problems? For most of us, the fiscal year ends just 29 days from today. This December has 22 business days.

Policies 303

Policies Incentives Incentive Channels 303

Sales and Marketing Management

MAY 10, 2020

to France and Japan, global companies and global communities everywhere have rolled out mandatory work-from-home policies amid the spread of COVID-19. Given the economic uncertainty in the market today, forecasting through this change is an incredible challenge. Author: Dave Gerry From the U.S. and the U.K. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Zoominfo

FEBRUARY 15, 2024

When markets are turbulent, marketers can get desperate. As a go-to-market professional, you’ll need to ensure your team is ready to handle the serious business implications. There must be a clear unsubscribe link in the body of both marketing messages and subscribed messages. What is a DMARC policy?

Policies 130

Policies B2B Google Guidelines 130

Sales and Marketing Management

FEBRUARY 3, 2020

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It requires the insights and direct input from multiple departments, but perhaps most significantly, from sales and marketing. Explore the existing reference processes and databases.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Zoominfo

MAY 22, 2020

What many organizations are failing to realize, though, is that these same qualities that make their data protection employees so valuable to internal compliance, also makes them a great resource for your go-to-market teams and can help bring more deals across the line?—faster.”. Best Practices to Boost the Privacy Experience. AiThority.com.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

FEBRUARY 28, 2024

Here’s what it will mean for go-to-market teams. Any new technology must be rigorously tested, but the speed with which generative AI is improving means it’s vital for businesses to cultivate cultures of ongoing learning and experimentation, as well as robust oversight and governance policies to control how data is being used.

Government 130

Government Marketing Policies Analytics 130

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Retention 219

Retention Loyalty Customer B2C 219

Sales and Marketing Management

SEPTEMBER 19, 2018

But compliance isn’t just the domain of IT: marketing and sales teams now need to rethink their strategies when leveraging data from third-party vendors and customers. For every sales, proposal and marketing team, RFPs are a vital component of their everyday lives.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251

Sales and Marketing Management

JULY 17, 2020

Changing this behavior starts with sales operations working with sales, marketing and service leaders to decide what needs to be captured, when it needs to be recorded, and who will be responsible for it. In addition, effective data governance policies should designate data stewardship within each business function.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Sales and Marketing Management

JUNE 14, 2020

Much has been made of announcements by technology leaders such as Twitter and Facebook that work from home (now often referenced simply with the acronym WFH) is a permanent or semipermanent policy, at least for a substantial percentage of their work force. Media stories quoting corporate leaders indicate the WFH movement will be widespread.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing? Content marketing.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Bernadette McClelland

FEBRUARY 25, 2018

He says, ‘ Very few people in the business world seem to realize that the number #1 factor that is impacting sales performance today is shrinking target markets. Unless you happen to be lucky enough to be working in an early growth market, then your total addressable market (TAM) is not as big as you think it is.

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

MTD Sales Training

FEBRUARY 8, 2018

I covered over some of the following information, which got him thinking: Without a robust hiring policy, it’s possible that your choice of salesperson could come back and bite you hard. These should include: A robust recruitment policy. Privacy Policy. I asked him if he had calculated the cost of losing so many good people.

Hiring 175

Hiring Policies Ideal Customer Profile Salary 175

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. Prevent this by establishing a company-wide record creation policy. If your sales and marketing efforts rely on bad data, you will likely hear about it from prospects or existing customers. Worried about data quality?

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

SalesFuel

MAY 1, 2024

Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. It’s time your client learned how to craft the best social media marketing they can. The Best Social Media Marketing Avoids These Mistakes In order to create the best social media marketing, Hootsuite recommends avoiding common pitfalls.

Social Media 98

Social Media Media Ideal Customer Profile Marketing 98

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 24, 2021

We help users track key factors when looking at company policies: Who can work remotely: Many businesses are specific when it comes to who can work from home. How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time.

Policies 130

Policies Pharmaceuticals Scale Survey 130

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Lead Rank Scale Marketing 130

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In order to drive results, social media marketing requires a detailed and comprehensive strategy. Today, the role of a social media manager is more important than ever. Scheduling.

Hiring 174

Hiring Social Media Media Distribution 174

Sales and Marketing Management

OCTOBER 14, 2020

To create such a work environment, you may need to adjust your policies and processes with the following considerations: While most employees are honest and self-motivated, you’ll still need to pay close attention to how you incentivize productivity. Develop policies for working at home. Schedule in-person “check-ins” as needed.

Face-to-face 218

Face-to-face Policies Call-back Incentives 218

Sales and Marketing Management

MAY 14, 2020

Some companies are creating work-from-home policies from scratch. COVID-19 is causing a massive shift in business practices, most notably the widespread implementation of work-from-home policies. With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), It’s a delicate balance. Adjustments required.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

FEBRUARY 13, 2020

This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year. Andrea Grodnitzky is chief marketing officer at Richardson , a global sales training company.

Influencer 262

Influencer Journal Lead Rank Decision Maker 262

Hubspot Sales

OCTOBER 22, 2021

If you’re searching for small business insurance, knowing some common prices for your line of work can help you navigate the various quotes you receive to choose the best policy and company for you. One of the most common combined policy options includes a business owner’s policy (BOP), which usually includes property and liability coverage.

Insurance 126

Insurance Insurance Small Business Small Business 126

Sales and Marketing Management

JULY 13, 2020

Despite the internal procedures you put in place, ensure that you’re considerate of client or vendor policies. Dean Stier is chief marketing officer for National Business Furniture. All precautions should equally consider both employee interactions as well as client communications. Determine the Where.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257