Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

The Pipeline

JUNE 9, 2020

Given the changes and opportunities in the market, it’s time for new legs on an old stool. Step back and see that much of our ability to pivot and continue came by leaning on different people than in previous pivots. The good news is when the new onboards, there will be seven people already working together for some time.

Pivotal 354

Pivotal Hiring Face-to-face Distribution 354

Sales and Marketing Management

DECEMBER 2, 2024

Proactive scenario planning and agile execution allow B2B teams to pivot quickly, ensuring alignment and progress even when facing unforeseen challenges. The post What Happens When Your Go-to-Market Strategy Encounters the Unexpected? appeared first on Sales & Marketing Management.

Strategy 156

Strategy Face-to-face Pivotal Marketing 156

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . 2021 will see a stark divide in an organization’s marketing budget spend, followed by consequential impact. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Allego

NOVEMBER 22, 2022

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. The Persistent Disconnect Between Sales and Marketing. Alignment has long been an issue for sales and marketing teams.

Pivotal 117

Pivotal Conversion Closing Buyer 117

SBI Growth

JUNE 17, 2021

Businesses that pivoted their Go-to-Market strategy to changing customer demands thrived while laggards were left behind waiting for the dust to settle. Digital Sales Transformation Has Accelerated: There is no debate that COVID-19 accelerated the digital transformation in the B2B world.

Pivotal 227

Pivotal B2B Strategy Sales 227

SBI Growth

APRIL 1, 2020

Fear, uncertainty, and doubt about your marketing strategy occupy your mind. And while you need to remain agile as the crisis unfolds to determine how to best pivot, there is a very important measure. You are staring into the abyss.

Pivotal 224

Pivotal Customer Strategy Marketing 224

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. Yes, speed can be important, but rapid, erratic pivoting can lead to confusing messaging and conflicting verbiage.

Outbound 177

Outbound Ideal Customer Profile Marketing Cold Calling 177

Koncert

MARCH 4, 2025

Why Productivity is a Struggle for SDRs and How AI Can Help Sales Development Representatives (SDRs) are the backbone of modern sales teams, bridging the gap between marketing and sales to ensure a steady pipeline of qualified leads for Account Executives (AEs).

Face-to-face 85

Face-to-face Pivotal Sales Qualified Lead Outbound 85

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. In addition, she tackles common challenges in aligning sales and marketing efforts, offering practical insights for overcoming these obstacles.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Sales 2.0

SEPTEMBER 14, 2014

3-4 weeks go by while you’re still learning your product and your market never mind filling your sales pipeline. The step that was missed was testing and refining the company’s message, target market and conversion of interested prospects into customers. I’m reading 80/20 Sales and Marketing by Perry Marshall.

Scale 373

Scale Hiring Collateral Social Selling 373

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Sales Gravy

MARCH 18, 2025

Below, youll find the key takeaways from our conversation on accelerating new-rep success, establishing realistic expectations, and blending company marketing with individual agent prospecting efforts. The rep sees how an experienced teammate answers tricky questions, navigates underwriting guidelines, and pivots between carriers.

Cold Calling 83

Cold Calling Hiring Guidelines GoldMine 83

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Hubspot Sales

MARCH 13, 2025

Its not uncommon for teams to set goals based on optimism, overestimation, or ambition without considering the reality of their past performance or the current market. I align revenue goals with broader business objectives, whether it's entering new markets or scaling existing operations, Jayanti Katariya , CEO of Moon Invoice , tells me.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Zoominfo

JANUARY 15, 2021

Sales forecasts are critical for guiding business decisions such as go-to-market strategies, hiring, and budget planning. Do it right, and you can: Spot potential ‘issues’ early (and pivot). The sales projections allow you to manage market change effects. Revisit and adjust the forecast as markets change. Let’s dig in.

Sales Forecasts 207

Sales Forecasts Forecasting Hiring Pivotal 207

Zoominfo

JULY 6, 2020

With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. It’s because, despite our current situation, the need for businesses to go-to-market remains.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Alice Heiman

AUGUST 6, 2024

David shares insights on pivoting his business, building a robust sales team, and the importance of niching down to meet market demands. The significance of pivoting and niching in business. Pivoting to Sales Technology The major pivot for Tenbound came with the realization of the growing demand for sales technology tools.

Pivotal 71

Pivotal Hiring Sales Technology Referrals 71

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

SocialSellinator

SEPTEMBER 18, 2023

In the competitive landscape of San Francisco's digital marketing, small businesses are leveraging strategic and innovative tactics for growth and success.

Small Business 105

Small Business Small Business Marketing Pivotal 105

Pipeliner

OCTOBER 19, 2023

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. The CRO, as our guest Nathan Young , a seasoned marketing strategist, points out, is a pivotal figure in this transformation.

Marketing 111

Marketing Pivotal Sales Operations Lead Rank 111

Sales and Marketing Management

DECEMBER 8, 2019

The incredible rise of smartphones and social media has been pivotal to this cultural shift. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. 4 Keys to Consistent High-Quality Engagement for SMBs. I bought it through Instagram.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

Sales Gravy

MARCH 25, 2025

A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The goal is to make them nod in agreement before they realize theyre reading a marketing pitch. Offer timely webinars on pain points you see trending in your market. or Has rapid growth left your culture in shambles?

Ideal Customer Profile 87

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 87

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Develop Effective Marketing Strategies: Align your marketing tactics with your brand’s goals and target audience. Marketing Strategies: Implement effective marketing tactics.

Video 82

Video Lead Rank Lead Scoring Scale 82

Alice Heiman

MAY 21, 2020

Smart leaders are saying , “W e cannot do things the same way we’ve always done them and expect it to work. ” A pivot is needed and everyone needs to agree on what that will be. . A Pivot Means Investing in Sales Growth . Pivoting means making the necessary changes to invest in sales growth. But hold on!

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Pipeliner

FEBRUARY 28, 2025

This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs. Companies must work hard to eliminate this debt, as it hampers innovation and the ability to adapt to changing market conditions.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Sales and Marketing Management

JUNE 22, 2020

Author: Paul Nolan Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to the COVID-19 pandemic, while 56% have pivoted to a new business model to survive. Pivoting in the pandemic. Adding ecommerce. What will get them through.

B2C 177

B2C Pivotal Survey Report 177

Connext Digital

OCTOBER 22, 2024

As the holiday season approaches, marketers everywhere are gearing up for one of the most crucial times of the year. This is why first-party data is the most valuable guest at your holiday marketing party. If you haven’t yet embraced it, now is the time to make it the foundation of your marketing campaigns.

Campaigns 52

Campaigns Data Marketing ROI 52