Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. You simply cant plan territories confidently without visibility into these parent-subsidiary links.

Data 130

Data Revenue Scale Territories 130

Sales 2.0

OCTOBER 25, 2021

Closing : Closing cycles that fail 80% of the time are the norm (where 1 in 5 deals in the pipeline closes.) Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. Territories : Sales territories need to be designed to support these goals and strategies.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. ZoomInfos real-time intent data and GPTs predictive modeling capabilities can design territories dynamically.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territories 52

Territories Ideal Customer Profile Analytics Proposal 52

The Pipeline

JULY 16, 2012

The specific comment was that the rep was reluctant to ask prospects/clients for referrals “because what if the person or company they refer are out of my territory?” They are able to stay focused on their territory, while earning some incentive for asking one extra question. What’s in Your Pipeline? Tibor Shanto.

Referrals 324

Referrals Lead Rank Lead Scoring Territories 324

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. But, many of these technologies fall short.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

SBI Growth

AUGUST 6, 2012

Have you conducted growth opportunity analyses in your market? Here is a typical conversation with Oliver ( a fictional Sales Ops Leader) : Dan : “Do you believe there is enough opportunity for growth in your market?” Pipeline: Know what is coming up in the near future. Is a territory mapping program the answer?

Opportunity 316

Opportunity Strategy Banking Territories 316

SBI Growth

JANUARY 10, 2014

The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Salesforce Sales Cloud Salesforce Sales Cloud is a comprehensive CRM solution that blends automation, AI, and integrated tools to help revenue teams move faster from pipeline to closed-won.

Lead Rank 130

Lead Rank Lead Scoring Ideal Customer Profile Scale 130

Hubspot Sales

MARCH 1, 2021

While it’s important to understand sales performance as a whole, it can also be helpful to understand how specific segments of your pipeline are performing. In this post, we’ll go over how to create a segment-specific report that you can use to understand your business’ quarterly sales by territory using Excel. Image Source.

Territories 133

Territories Report Top of Funnel How To 133

SBI Growth

OCTOBER 12, 2013

Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

The Pipeline

FEBRUARY 13, 2014

Those very same days there are business people in the same market segment who decide they can no longer make a go of it and go out of business. Every day there are new sales people stepping into new jobs, often into underperforming territories, and they not only make a go of it, but thrive. What’s in Your Pipeline? Tibor Shanto.

Territories 292

Territories Follow-up Up-Sell Segment 292

The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. What’s in Your Pipeline? We each presented three things you can do to close the year strong.

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

Sales and Marketing Management

JANUARY 2, 2019

As a result, they often retain weaker performers, believing it is better than having an open territory. This leads to them to make excuses like, “I missed my goals because I had three underperforming sales reps” or, “I couldn’t hit my numbers because I had two open territories for half the year.” Which accounts (e.g.,

Hiring 224

Hiring Sales Management Territories Outsourcing Services 224

The Pipeline

DECEMBER 10, 2012

You see this in almost every industry, employees, specifically sales people, move from one market player to another. While they always talk about quality over quantity, when it comes to hiring, they seem to favour quantity over quality, preferring to have a body in a territory vs. the patience to wait for the right body.

Hiring 254

Hiring Wireless Sports Territories 254

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

Ideal Customer Profile 204

Ideal Customer Profile InsideView Account Based Marketing Lead Rank 204

Hubspot Sales

MARCH 13, 2025

Its relatively straightforward to do simply take your current pipeline, multiply the gross at each milestone times your historical close rates (actual or estimated), and determine if a seller can reasonably expect to be YTD one sales cycle ahead. Relying upon seller opinions when grading pipeline health. Current pipeline.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

SalesforLife

JUNE 13, 2019

There’s no question that sales pros—especially territory-based sellers—have a weakness in a key skill. Let me explain, these sales pros are typically given a geographic territory or a specific vertical – but their weakness is that they lack the understanding that they need to treat their territory as if they’re the CEO of that territory.

Territories 105

Territories Segment Account Intent 105

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

The Pipeline

APRIL 3, 2013

As markets and clients change and evolve, so must your ability; at the same time as you have some success, you get drawn away from practicing those abilities that made you a success to begin with, strengthening your abilities in one part of the sale, while weakening them in others. What’s in Your Pipeline? Accountability.

Account 296

Account ACT Territories Sales 296

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Reporting on impressions, clicks, media spend, and pipeline.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SBI Growth

AUGUST 24, 2018

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Territories 153

Territories Meeting Pipeline Strategy 153

The Pipeline

APRIL 17, 2013

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. What’s in Your Pipeline? Tibor Shanto.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation Targets 296

SBI Growth

FEBRUARY 21, 2019

Pick five non-marketing employees at random, and ask them what value your field marketing team brings to your organization. If you’re reluctant to do this exercise, it’s likely because you want to avoid blank stares and wild guesses that humble you.

Exercises 248

Exercises Marketing Campaigns Territories 248

Sales and Marketing Management

FEBRUARY 28, 2019

For some it’s an actual product: a unique amalgam of ingredients no other chef has yet discovered or marketed. In a competitive market, what pushes companies ahead isn’t just what they sell – it’s also how they sell. Today, winning in the market isn’t just about having the best product. Your product is a known quantity.

Strategy 149

Strategy Marketing Incentives Incentive 149

The Pipeline

JULY 3, 2014

Rather than settling for a B or another C, due to timing and being afraid of having a vacant territory for more than week, smart sales leaders pick up the talent when it is available. Which means it is a great time for “the right talent” to go out and market themselves, demonstrate how they can fit in now and into future growth plans.

Hiring 275

Hiring Sports Sales Talent Territories 275

The Pipeline

JUNE 12, 2014

I asked what expectations are set either in terms of activities, pipeline coverage, or territory contact/coverage/penetration. When I asked about how the team was coached, the typical, “we talk every day, they call me when they have issues with a deal, and we meet once a month as a team to talk about the market.” Tibor Shanto

Penetration 267

Penetration Sales Qualified Lead Face-to-face Coaching 267

SBI

MARCH 29, 2018

Greg: Node helps clients proactively discover new opportunities across sales, marketing, and revenue operations. Campaign Improvement: Node will surface the people that are most likely to be a fit for your solution, and provide contextual information to improve campaign response and conversion to pipeline.

Campaigns 66

Campaigns Pipeline Ideal Customer Profile Conversion 66

The Pipeline

MAY 22, 2013

Companies continue to struggle with this reality, in many instances the 80/20 looks more like this: 20% – Top of the pack , consistently successful, adaptive and responsive to market movements, often spearheading the change in sales that are required to keep and win more business. What’s in Your Pipeline? Tibor Shanto.

Hiring 287

Hiring Quota Territories Groups 287

SBI Growth

JUNE 26, 2013

Impatient CEO’s, Boards and Market Analysts are seeing to that. Sales Process / CRM Overview – Provide a view of the pipeline, the sales process, forecasting and the CRM tool being used. Territory Design / Structure Process. Sales & Marketing Alignment – Lead Generation, Management, Nurturing and Handoff.

Hiring 319

Hiring Lead Rank Compensation Guidelines 319

Score More Sales

MARCH 13, 2014

It is not enough in selling anymore to just show up and be effective at working a sales territory. At Score More Sales we call the multiple strategies in prospecting the Sales Pipeline Success Puzzle. Your market niche is different? His company does not offer him much support in marketing or social tools. I doubt it.

Referrals 238

Referrals Lead Rank Lead Scoring Ideal Customer Profile 238

SBI

MARCH 15, 2018

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We provide real-time business intelligence that helps teams build pipeline faster, improve productivity of their sellers, and generate higher return on marketing investment. Derek: Getting started is easy.

Hoovers 139

Hoovers Pipeline Data B2B 139

Score More Sales

JUNE 30, 2014

Complicated commission plans or unwieldy territory rules and exceptions cause a half-baked sales team. Keep it Nimble – as a mid-market company, are you getting so big that you can’t be flexible? Expand Your Pipeline. Keep it Simple – the very best repeatable recipes are the ones that are simple to make. Increase Opportunities.

Hiring 247

Hiring Ideal Customer Profile Territories Commission 247

Score More Sales

MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market . If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche.

Prospecting 254

Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

SBI Growth

OCTOBER 22, 2012

Not worrying about the personnel being able to close the opportunities in the pipeline is a luxury. He wonders if you can assign reps to the right territories to be successful. Market conditions, hot products, and blue bird deals. Since your team can handle this, your CEO feels safe. These aren’t sustainable solutions.

Territories 316

Territories Follow-up Meeting Tools 316